Three Factors That Influence The Conversion Rate Of Hotel Website

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The website of a hotel plays the role of a marketing person of the hotel online. It helps the visitors to know about the different services and amenities offered at the hotel and drives up direct bookings from the visitors. The web design of the hotels must be appealing to the visitors and must be capable of converting the visitors into loyal guests of the hotel. Along with the aesthetics and content of the website, some other factors that play a crucial role in driving up the conversions are

  1. Responsive design – Most of the modern travellers prefer to make online bookings for their hotels and a majority of them use their mobile phones to make the bookings. The website should be highly responsive and adapt to different mediums like laptops, mobiles and tablets. Websites which are highly responsive feature on top of the search engine results and drive the last minute bookings, which are mostly done on mobile phones. For example, the website of a luxury hotel in Saigon, hoteldesartssaigon.com, is highly responsive and adopts well to the tablet and mobile screens.
  2. Easy navigation – The website should have easy navigation, in order to enable the visitors to search for their required information. The website should use an appropriate colour for the navigation bar and place it where the visitors expect it to be. The choices shouldn’t be too limited or too complex. The overall design of the website should be simple with sub menus inside different pages. This makes it easy for the visitors to search for the required information. For example, the website of hotel des arts Saigon, a luxury hotel in Saigon has a simple navigation bar with links to rooms, amenities and services of the hotel.
  3. Content – The website should be simple and visually appealing. Use of appropriate original images in the content makes it simpler for the viewers to understand the amenities provided by the hotel. Most of the tourists book the hotels depending on the images they see. Clarity and simplicity of the website portrays a professional images and drives up bookings. The website of luxury hotel in Saigon, hoteldesartssaigon.com, is the best example for the use of appropriate images and good content. The website has original high clarity images of the amenities and rooms along with apt information.
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Web Design Critique: Academy Supply

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School tables and chairs neatly arranged in circles and half-circles, neatly placed together with nothing out of place. A simple image, but for a school furniture company, a powerful one, as it lets them tell visitors to their site what they’re about without even needing to say a word. Metaphorically speaking.That’s a good impression, by all accounts; a straightforward delivery of a clear message: ‘We’re Academy Supplies, we’re a school furniture company and we’re here to help.’

The slideshow immediately below the site’s fold does communicates its identity quite well, as mentioned before. Like the rest of the site, it’s a straightforward communiqué to the customer, telling them what the company is about. This message is reinforced by what else is in the fold, with product listings, special offers, design ideas, services and the like.

Little is in the way between the visitor and the information they want, as immediately after they scroll down from the fold and the greeting slideshow, the info that you would want is already there. For the main page, these are the contact info as well as the links to the products listings as organised by product classification.

There is, however, a catch. The images or the visual aids (logos, product samples) tend to be very big. Now, while this helps a lot when it comes to getting an idea of what the furniture actually looks like, it also means that the pages need a bit of loading as well as scrolling to properly explore.

The professional and straightforward approach that the site of the school furniture company takes is also readily apparent with its colour scheme; plain white complimented with a cool, light blue, with the only other colour coming from the bright pink chat link, as well as the dark green text. Now, you might have noticed that there was emphasized, and there’s a very good reason for that.

One of the most notable things about the site is that, besides the images in product listings and the one below the fold, there really isn’t much in the way of colour in the site. Long paragraphs of grey text greet visitors in some pages, without a single image or splash of colour to break the monotony. This is the site’s biggest weakness made concise; in it’s aim to provide a professional, efficient webpage for visitors, it went too far and ended up with something that felt somewhat cold and lifeless.

 

 

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The Essential Characteristics Of A Perfect Wedding Planner In Sydney

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Weddings are special events that add colourful moments to the life of individuals and their families. They create memories to be cherished and adored. Having a grand wedding is everyone’s dream. Putting it together is, however, a sensitive task. All the preparation puzzles must come together at the end and fit perfectly. Skipping on some things, procrastinating, having a nonchalant attitude during your wedding preparation can ruin everything. It’s better not to imagine having a bad wedding.

If you want to avoid haunting memories and enjoy pure bliss, it’s important to employ the services of an expert wedding planner. Read on to discover the important characteristics an ideal wedding planner in Sydney should have.

  1. Experience

An expert wedding planner in Sydney should understand the dynamics involved in organising an unforgettable wedding. In addition to how long the planner has been in the business, you should know some of the weddings that they have been involved in the past. What was the experience of guest and hosts like in this wedding? What can they offer in terms of design and production? How will you rate their negotiation skills? How do they perform with logistics and keeping to budget? These are some key questions that must be satisfied.

  1. Services

Your wedding planner in Sydney must provide certain services that are basic requirements for a perfect wedding. Some of these services include consultation, wedding day coordination, gift certificate planning and event planning.

  1. Relationships

Your ideal wedding planner in Sydney should be able to leverage existing relationships. This will not only fast-track planning efforts but also keep your spending under check. Partnerships with suppliers and venues are invaluable.

  1. Must be passionate

Wedding planning should not be done with levity. Weddings are emotional events in all ramifications. Every wedding is different and unique. Each one has its own memories that hold the stories of the people involved. It takes only a passionate wedding planner in Sydney to be able to pull off a flawless wedding. They should be detailed and act on every little aspect that needs attention.

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What You Get From A Wedding Marquee Hire In Melbourne

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One of the latest trends for wedding venues is having the reception done at their backyard. Many couples choose a marquee hire in Melbourne to celebrate their reception in the home garden or perhaps at their parent’s house. It keeps the costs down and make memories, especially if you have purchased the property together, or could be the house you grew up with. It brings importance to such joyous occasion.

The Benefits One Gets from a Wedding Marquee Hire

A blank canvas for your wedding theme and decorations are the reasons why you choose a marquee hire in Melbourne for your wedding. You can provide your own style and decorate the wedding venue as what you plan. You can have your own lighting and patterned drapes to provide a venue of your dreams.

Wedding marquees can come in different sizes, so long as it will fit your garden, and you choose the right size for the reception. To make the marquee size ideal for your guests, you need to have a head count and make it fit appropriately for all your guests. A marquee hire in Melbourne can help you decide what marquees you need to fit all your guests. So, ensure you have arrangements with them in advance.

Comparing marquee hire is relatively cheaper than hiring a venue. Considering your garden as your venue, you save a lot than having a reception venue in other places. You also get to choose the caterers and entertainment for the location; hence, you save a lot of your money on food and beverages.

Why Not Prefer a Wedding Marquee Hire?

A marquee hire can be best during spring or autumn when the weather is cooler. It’s also the most expensive season for hiring a marquee. If you had to hold a wedding in winter or summer, you need equipment to provide cooling or heating, and will also need flooring to make the guests comfortable.

If you prefer a marquee hire in Melbourne, you will also need other facilities like some tables, chairs, tableware, a stage, dance floor, sound system, lighting, power supply and guest toilets.

If you have a backyard marquee wedding, the venue can leave a whole lot of mess that needs to be cleared up. If you have it at your garden, you need a bit of cleaning and tidying before the marquees are dismantled by the supplier.

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Web Design Critique: Orisoft

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About Orisoft

Orisoft, a Thailand-based company, offers solutions to businesses looking for payroll software, talent management, time management system, analysis and outsourcing. Their specialty is in payroll software systems which help companies manage their workers’ payroll without hassle thus avoiding any mishaps. They can be contacted through their email at enquiry@orisoft.com.th.

Website Critique

When you search online for keywords “payroll software solution Thailand”, the company website appears on the number one search result excluding all the companies that are posted as advertisements. This is a good sign because according to research, users will only visit the website of companies that appear on the first page of their search result.

Upon landing on the homepage of the website, it is noticeable how professional-looking the site is. It looks clean and no elements are clashing. Every part of the site is highlighted without looking crammed with information either through texts or images. Even those who are not computer savvy will be able to use the website with ease because links are provided to pages of interest. All links at the top leading to website pages are working properly.

When the screen size of the browser is reduced, the pages tab located at the upper part transforms into a hamburger menu. The menu pop ups once the hamburger icon is clicked. The links to social media accounts icon are located at the upper part highlighted by a dark blue background. It disappears once the browser screen is reduced and its place is an arrow pointing down. Once the user clicks the arrow, it slides down to show the icons of Facebook and YouTube.

The design of the entire website was well-thought of. The colour scheme follows the palette used for the logo of the company. The white background complements the black texts and the accompanying images on every page. All the links are highlighted in red which calls the attention of the user.

The only thing that needs improvement is the font size of the title of the pages at the top which could be a lot bigger in order to be noticed more. In conclusion, the payroll software solution provider has a simple yet effective website design and layout.

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How Audit Protection Insurance Can Secure You Against The IRS

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If you don’t have an audit protection insurance in place, you may receive an audit notification and it will cost you around $3,500 to $10,000, and won’t be defended by a licensed tax professional in an audit.

This is a fact. The IRS can send out around nine million automated notices. Once you receive the IRS letter, they will claim that you owe them money, or claim you didn’t report something properly. This will need some defence as the IRS considers you guilty until you prove to be innocent. They have a power to charge your bank accounts and furnish your wages even without a court order.

However, if you have an audit protection insurance, it will save you time and money. A small fee is added to your tax preparation invoice. It will protect you in times when tax authorities deal with you especially if you receive a notice from them. A representative can act as your agent and defend you on your behalf. You don’t even need to face them.

You can even have the option not to be covered by the plan; unless you agree protection by paying a small fee. If you choose not to be covered by the audit protection insurance, you will need to pay an hourly rate just if you receive a notice from the state or IRS.

Note that tax identity fraud is rising. In the past two years alone, more than millions of Americans lost their tax identity to thieves worth $5.8 billion for deceitful claims. It happens most of the time more than you realize and how do you expect to prove yourself that you are you?

The audit protection insurance will recover your tax identity and audit representation once you get a notice from the IRS. It will protect your time, money and all the frustration you need to undergo just trying to resolve the issues yourself.

With this insurance plan, you will be protected from having to deal with tax authorities by yourself. And if you receive a summon from the IRS to meet in person, a representative can stand on your behalf. You just need to pay for the audit protection plan, and they’ll do the rest.

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