Review of the Australian Government Job Outlook site


The Australia Government’s Job Outlook page is a site for Australians looking to find their career path. Maybe they want to be a plasterer in Sydney, or a sparky/electrician operating in the Western Australian region, which have been rather in demand recently. Regardless, is there to help them.

Looking at the home page of, no one will be faulted for thinking of the old Latin saying ‘per aspera ad astra’ or the more common ‘dream of the stars’. It harkens to the idea that one should be motivated to seek out their career, which the text and the links on the site reinforce. The site, in terms of aesthetic is bold. Vibrant, bright colours will greet any visitors, with a striking gold highlights marked with a starry blue background.  The first thing visible on the site is the BETA header, saying that the site is under constant improvement, with a link to a feedback e-mail address for those interested.

Following that is the main tab, which shows the Australian Government logo, followed by the home button, and four tabs: Career Quiz, Explore Careers, Explore Industries, and Explore A to Z. The leftmost corner of the main tab is the notifications icon and the search button. A useful function of the main tab is that its set to always be the top of the screen,  which you’ll notice by it gaining a darker background and the icon changing into the JobOutlook logo.  For comparison:

But the striking visuals don’t detract or distract from the site’s functionality, as all of the key functions are highlighted with the contrasting colour scheme, which helps a lot when you’re looking for something. Want to find a link? Look for the gold highlighted words, a task made all the more easier with the vivid azure background.

Anyone looking to take on a specific career will find to be a massive help.Let’s say someone’s curious on the details of being a plasterer in Sydney, the site provides a summary of the profession, the requirements, the tasks usually assigned to that profession, and other useful information. All of this comes in a quick, compressed form on the left side, the Fast Facts, which use the similar blue/gold contrast to stand out.

All in all, the Job Outlook site does its job pretty well, though it’s a bit heavy on the visuals, and could use a slightly more utilitarian look. Emphasis on slightly.


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Web Design Critique: Zkin Organics


The website of Zkin Organics located at is intended to be a online shop for users who are looking to purchase natural skin care treatments from the brand. The company is known in creating products that are organic and safe for the skin.

First impression lasts. The same goes when it comes to visiting a website. With Zkin Organics, it is evident from the first look that the website is worth checking out. Visitors will be encouraged to stay at the website because of the fast loading. It is easy to navigate and there are no complicated settings on the site. Buyers know exactly what to do if they plan to purchase something and products are grouped according to categories, skin type and skin concern.

The aesthetics of the website is on point because it uses images that are directly related to the products the brand is selling. The color scheme used is soft and easy on the eyes. The font is easy to read and size is just right. The website follows the principle of solid design. The overall appearance of the website shows off what the brand is all about – simple, organic and clean. The design is professional which increases the buyer’s trust on the brand.

The site is functional overall because everything that the buyer needs is carefully laid out. They don’t have to browse each item the brand is selling but rather there are categories they can choose from. For those who are not familiar with the products, they can choose depending on their skin type or their skin problems. This way they only see products they need and filter those they don’t making life easier.

The website’s content is brief and straightforward. It does not beat around the bush and explains only things that the buyer will most likely ask about. Buyers who are looking for natural skin care treatments will be able to read important information on the site regarding the products without reading paragraphs after paragraphs of filler content. Over all, the website is clean, professional and easy to navigate which is ideal for an e-commerce site.

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