Web Design Critique: South America Tours.au

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South America Tours.au does a lot to tell you what they do, what they offer and what they’re passionate about; their slogan “South America Tours Pty. Ltd, the South American tour specialists” is sort of moot.No need to ask if they handle South America tours; the name says it all, very straightforward, to say the least.

Straightforward is the name of the game for the company’s site. It has a logo of a traveller walking with the aid of their cane, flanked by the contact details based on the location of the visitor to the site, with a link for contacting the site followed by the “Customize Your Trip” button. The button leads to the service that the site brags about so much: customizing your own South America tours, with choices on location, what your dream holiday is like, and your contact details, which is then followed by a long downward scroll filled with nothing but tour highlights, an effective way of appealing to someone who’s clearly interested, at least enough to click the link.

Following that is the banner, with a quaint and welcoming slideshow for visitors; it’s appealing, in an understated kind of way. The first image is a South American woman smiling warmly towards the camera, which has a very humanizing element to the site. It gives that welcoming appeal.

Immediately after that are a list of the most popular tours, with cost, description and length. They tell you what you’ll get when you sign up for a tour with a pretty little thumbnail so you also see what you’ll be getting. Scroll down and you’ll see a list of Tour Ideas, which follows the same format, in case you want to check the other tours you can go on.

Below that is a short introduction to South America Tours Pty Ltd, which tells you who they are and what they do, though, again, the name’s so straightforward it says plenty. The “About Us” bit is more an advertisement, though it’s pretty good, all the same. Then a short introductory video, which does pretty much the same thing.

Now, as we’ve mentioned before, the central point of the site’s advertising is how you can customize your trips for yourself, and, after the site tells you that you’re dealing with the self-described “Boutique South America Travel Specialist”, there’s another link for customising your trip to South America.

After that are some tips for planning your trip; notice how you’re lead to the tips, the additional tidbits and info after the main stuff. That’s the thing, the site ropes you in with the stuff you need to get the tour you want, then gives you additional info on what you want. It’s straightforward, and professional but also welcoming.

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Web Design Critique: Budget Tyres Southport

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Budget Tyres Southport is a company specializing in tyres and brakes. They are proud to offer the most affordable tyres on the Gold Coast without compromising quality. Their tyre services are available at their location in Southport, Gold Coast. They are considered to be leading in the industry in their area because of professionalism, high quality products and affordable prices. Let us move on to critiquing their website located at www.budgettyressouthport.com.

Searchability. Using Google search engine, searching for keywords “budget tyres Southport” shows that the website is on top of the list. It shows its Facebook page first and the website follows. This is a good indication that the website has employed Search Engine Optimization which will help local customers find them easily.

Usability. The website is pretty simple and easy to use. All the pages are loading correctly and no links are broken. User satisfaction is pretty high when browsing around because the site is straightforward. Its main purpose is to provide visitors with information regarding the company such as its location, contact number and the services they offer.

Navigation. When browsed using a regular browser such as Google Chrome, all the pages in the website are located at the top of the page. When viewed with a smaller screen, the navigation option transform into a hamburger menu located at the top left of the page. There are no other links at the bottom since the page is short and concise. Aside from the four main pages, there are no subpages that might create confusion to users.

Design. The layout is minimalistic but it conveys professionalism. The white background makes it easy to read the texts and highlights the only image on every page. The logo of the website is located at the top of the homepage and is available in every page which shows consistency.

Content. If you are looking to browse products to choose tyres on the Gold Coast then you might be a little disappointed as there are no products listed on the site. The customers are directed to visit the store in order to see their wide selection of tyres as well as brakes available. With this, every page is short and simple with only important information provided.

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Reasons To Book Stay In A 5 Star Boutique Hotel In Bangkok

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Travellers to Bangkok are spoilt for choice, when it comes to booking their stay in the city. The city has a large collection of stay options ranging from budget accommodations, guest houses, 3 and 4 star hotels, budget hotels and fancy 5 star boutique hotels.

Most of the luxury travellers prefer to book their stay in the modern 5 star boutique hotel in Sukhumvit because of the world class amenities and the convenient location. There are quite a few reasons for choosing the boutique hotel.

  1. The hotel offers a whole range of the best 5 star amenities. The various amenities of the 5 star boutique hotel in Sukhumvit include concierge, room service, swimming pool on the top floor, Bavailability of smoking and non-smoking rooms, sky gym, laundry and dry cleaning services, free Wi-Fi access to the guests in the common areas and guest rooms, airport transfers and ample car parking space. These luxurious and modern amenities help the guests to feel at home and relax in the comfortable environment inside the hotel.
  2. The convenient location of the 5 star boutique hotel in Sukhumvit road is another reason, why most of the travellers choose to stay here. The hotel is located in close proximity to the Asoke BTS station and MRT Sukhumvit station. This sought after location helps the travellers to cut their travel time to the important destinations of the city. The hotel is located on the crossroads of Bangkok between soi 21 and soi 23. The hotel is walking distance away from the famous shopping destinations in Bangkok like T21 and the Emporium. The close proximity to mass transit stations, shopping destinations, nightlife sports and tourist spots is the main benefit of booking your stay in a boutique hotel in Sukhumvit.
  3. The reputed and well-known 5 star boutique hotel offers a range of accommodations to suit the tastes of the guests. The rooms have innovative and modern in-room amenities like air conditioning, Wi-Fi connectivity, mini-bar, television with satellite channels, electronic safe, work area with a desk and chair and luxurious bathroom amenities. The modern rooms are decorated in contemporary style and provide enough space for the guests to spend a relaxed time with family or friends.

Book your stay in a 5 star boutique hotel in Sukhumvit, while visiting Bangkok and enjoy your trip with five star luxuries.

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Web Design Critique: Turbotax Intuit

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TurboTax works says that they’ll do all the math, and the customers only need to simple questions about their lives, what they do for a living, whether they own a home, any dependents or the like. They also give a guarantee that taxes and zoom filings will be done right, since they’re updated with the latest tax laws.

The first thing you can see in the home page is the header that tells you how long you have to file your taxes, which, for those filing in 2018, it’s 4/17/18, thanks to a holiday. It’s the first thing you see in the page, following by the header and the main menu themselves. It’s a nice reminder, and most certainly adhering to the ‘up-to-date’ bit.

The first image you’ll see is a welcoming woman holding a tablet showing off her federal tax refund, which is flanked by the text telling customers that they’re guaranteed to get the maximum federal tax refund. The “guaranteed” is even emboldened in blue text, which stands out from the plain white background.

Here’s something worth noting, the site is very plain with the only splashes of colors from images or from links. This doesn’t make the site feel bland, because there are quite a few images and links, each giving a splash of color, though it is still primarily white. There are also blue bars that gives out the fine points of the firm’s operations, which is straightforward.

There are also three icons with three assurances to customers. First, is Maximum Refund Guarantee, followed by Complete Check of Returns and, finally, 100% Accurate Calculations Guarantee, which any visitor will be seeing quite a bit. There are arrows, which promote what the firm does, how it helps you with zoom filings, that sort of thing.

There’s also promotions for their products, which, once again, use welcoming images of joyful people in order to promote their products and services, with reviews. Once you get past the initial “Start for Free” events there’s just promotions for products. Notably, the start for free page is very barebones once you get there, which is notable, when compared to every other page, the log in page, etc. It is only at the bottom of the page where you’ll see links for the other key pages, which means you’ll have to do quite a bit of scrolling down.

The site’s quite straightforward, though there’s quite a bit of heavy leaning towards promotions, and the visual aids are primarily aimed at promoting the services and products, so you’ll have to take a bit of a look, with a bit of clicking to do to get where you want.

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Web Design Critique: Salesforce Health Cloud

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Salesforce says that they’re there to provide healthcare cloud solutions, with best practice support and improvements that allow what they call the Fourth Industrial Revolution to improve people’s lives and healthcare by making these developments easier to use and access. If their site is any indication, they’re well on their way to do that.

The site uses bright, welcoming, colours, with a colour palette of white, sky blue, and cobalt blue. This monochromatic mix is bright, yet cool, creating an overall relaxing feel to the site, which is something you’d want when tackling healthcare.

The first thing you’ll see past the clearly labelled main menu bar, is the header of a nurse working on a tablet, which immediately tells you what the site is about. Straightforward and simple. Whilst the header seems a bit big, it actually doesn’t take up much in terms of space, due to the side navigation tab and several links to promotional media. A fairly straightforward presentation, with minimal fluff.

Speaking of the side navigation tab, it’s always following you with a Watch Demo link, as well as the contact info of Salesforce always in full display, allowing for ease of contact. Notably, it only becomes a real focus once someone scrolls down, which, in a way, tells people “If you’re scrolling down, you must be interested. Wanna talk?”. The chat and feedback box behaves pretty much the same way; they’re always there, but they’re not hogging the attention. Even marketing is built into the design, and its good.

Speaking of scrolling down, there will be a lot of it if you go and visit the site, as it relies heavily on visual aids. Granted, every subsection has to account for everything, but still, it’s a bit of a load, both to networks and patience.

Though the site does heavily rely on visual aids, it is straightforward in their use. A bit of text to give a brief explanation or promote a short slogan, then a link to something that provides further information on things like best practice support, whether another page or supplementary media, like an e-book. Again, there just happens to be a lot of stuff to go through.

First, it’s the main menu, then header, then learn more. THEN you get to information on providers, followed by the same for payers, followed by news, followed by a screenshot of the actual software like a sample. After that, is the promotion for the health cloud itself, then a link to a customer success story, a link to their infographic, an intro to their sales pitch, and then, the bottom of the screen shows. Overall, the design is solid, but needs to take into account how a single page of theirs chews through network bandwidth.

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