Web Design Critique: South America Tours.au

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South America Tours.au does a lot to tell you what they do, what they offer and what they’re passionate about; their slogan “South America Tours Pty. Ltd, the South American tour specialists” is sort of moot.No need to ask if they handle South America tours; the name says it all, very straightforward, to say the least.

Straightforward is the name of the game for the company’s site. It has a logo of a traveller walking with the aid of their cane, flanked by the contact details based on the location of the visitor to the site, with a link for contacting the site followed by the “Customize Your Trip” button. The button leads to the service that the site brags about so much: customizing your own South America tours, with choices on location, what your dream holiday is like, and your contact details, which is then followed by a long downward scroll filled with nothing but tour highlights, an effective way of appealing to someone who’s clearly interested, at least enough to click the link.

Following that is the banner, with a quaint and welcoming slideshow for visitors; it’s appealing, in an understated kind of way. The first image is a South American woman smiling warmly towards the camera, which has a very humanizing element to the site. It gives that welcoming appeal.

Immediately after that are a list of the most popular tours, with cost, description and length. They tell you what you’ll get when you sign up for a tour with a pretty little thumbnail so you also see what you’ll be getting. Scroll down and you’ll see a list of Tour Ideas, which follows the same format, in case you want to check the other tours you can go on.

Below that is a short introduction to South America Tours Pty Ltd, which tells you who they are and what they do, though, again, the name’s so straightforward it says plenty. The “About Us” bit is more an advertisement, though it’s pretty good, all the same. Then a short introductory video, which does pretty much the same thing.

Now, as we’ve mentioned before, the central point of the site’s advertising is how you can customize your trips for yourself, and, after the site tells you that you’re dealing with the self-described “Boutique South America Travel Specialist”, there’s another link for customising your trip to South America.

After that are some tips for planning your trip; notice how you’re lead to the tips, the additional tidbits and info after the main stuff. That’s the thing, the site ropes you in with the stuff you need to get the tour you want, then gives you additional info on what you want. It’s straightforward, and professional but also welcoming.

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Web Design Critique: Budget Tyres Southport

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Budget Tyres Southport is a company specializing in tyres and brakes. They are proud to offer the most affordable tyres on the Gold Coast without compromising quality. Their tyre services are available at their location in Southport, Gold Coast. They are considered to be leading in the industry in their area because of professionalism, high quality products and affordable prices. Let us move on to critiquing their website located at www.budgettyressouthport.com.

Searchability. Using Google search engine, searching for keywords “budget tyres Southport” shows that the website is on top of the list. It shows its Facebook page first and the website follows. This is a good indication that the website has employed Search Engine Optimization which will help local customers find them easily.

Usability. The website is pretty simple and easy to use. All the pages are loading correctly and no links are broken. User satisfaction is pretty high when browsing around because the site is straightforward. Its main purpose is to provide visitors with information regarding the company such as its location, contact number and the services they offer.

Navigation. When browsed using a regular browser such as Google Chrome, all the pages in the website are located at the top of the page. When viewed with a smaller screen, the navigation option transform into a hamburger menu located at the top left of the page. There are no other links at the bottom since the page is short and concise. Aside from the four main pages, there are no subpages that might create confusion to users.

Design. The layout is minimalistic but it conveys professionalism. The white background makes it easy to read the texts and highlights the only image on every page. The logo of the website is located at the top of the homepage and is available in every page which shows consistency.

Content. If you are looking to browse products to choose tyres on the Gold Coast then you might be a little disappointed as there are no products listed on the site. The customers are directed to visit the store in order to see their wide selection of tyres as well as brakes available. With this, every page is short and simple with only important information provided.

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