Three Factors That Influence The Conversion Rate Of Hotel Website

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The website of a hotel plays the role of a marketing person of the hotel online. It helps the visitors to know about the different services and amenities offered at the hotel and drives up direct bookings from the visitors. The web design of the hotels must be appealing to the visitors and must be capable of converting the visitors into loyal guests of the hotel. Along with the aesthetics and content of the website, some other factors that play a crucial role in driving up the conversions are

  1. Responsive design – Most of the modern travellers prefer to make online bookings for their hotels and a majority of them use their mobile phones to make the bookings. The website should be highly responsive and adapt to different mediums like laptops, mobiles and tablets. Websites which are highly responsive feature on top of the search engine results and drive the last minute bookings, which are mostly done on mobile phones. For example, the website of a luxury hotel in Saigon, hoteldesartssaigon.com, is highly responsive and adopts well to the tablet and mobile screens.
  2. Easy navigation – The website should have easy navigation, in order to enable the visitors to search for their required information. The website should use an appropriate colour for the navigation bar and place it where the visitors expect it to be. The choices shouldn’t be too limited or too complex. The overall design of the website should be simple with sub menus inside different pages. This makes it easy for the visitors to search for the required information. For example, the website of hotel des arts Saigon, a luxury hotel in Saigon has a simple navigation bar with links to rooms, amenities and services of the hotel.
  3. Content – The website should be simple and visually appealing. Use of appropriate original images in the content makes it simpler for the viewers to understand the amenities provided by the hotel. Most of the tourists book the hotels depending on the images they see. Clarity and simplicity of the website portrays a professional images and drives up bookings. The website of luxury hotel in Saigon, hoteldesartssaigon.com, is the best example for the use of appropriate images and good content. The website has original high clarity images of the amenities and rooms along with apt information.
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Web Design Critique: Academy Supply

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School tables and chairs neatly arranged in circles and half-circles, neatly placed together with nothing out of place. A simple image, but for a school furniture company, a powerful one, as it lets them tell visitors to their site what they’re about without even needing to say a word. Metaphorically speaking.That’s a good impression, by all accounts; a straightforward delivery of a clear message: ‘We’re Academy Supplies, we’re a school furniture company and we’re here to help.’

The slideshow immediately below the site’s fold does communicates its identity quite well, as mentioned before. Like the rest of the site, it’s a straightforward communiqué to the customer, telling them what the company is about. This message is reinforced by what else is in the fold, with product listings, special offers, design ideas, services and the like.

Little is in the way between the visitor and the information they want, as immediately after they scroll down from the fold and the greeting slideshow, the info that you would want is already there. For the main page, these are the contact info as well as the links to the products listings as organised by product classification.

There is, however, a catch. The images or the visual aids (logos, product samples) tend to be very big. Now, while this helps a lot when it comes to getting an idea of what the furniture actually looks like, it also means that the pages need a bit of loading as well as scrolling to properly explore.

The professional and straightforward approach that the site of the school furniture company takes is also readily apparent with its colour scheme; plain white complimented with a cool, light blue, with the only other colour coming from the bright pink chat link, as well as the dark green text. Now, you might have noticed that there was emphasized, and there’s a very good reason for that.

One of the most notable things about the site is that, besides the images in product listings and the one below the fold, there really isn’t much in the way of colour in the site. Long paragraphs of grey text greet visitors in some pages, without a single image or splash of colour to break the monotony. This is the site’s biggest weakness made concise; in it’s aim to provide a professional, efficient webpage for visitors, it went too far and ended up with something that felt somewhat cold and lifeless.

 

 

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