Web Design Critique: Memorial Urns Australia

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“Keeping memories alive forever”, is the motto of Memorial Urns Australia, presented in powder blue text in its header. Powder blue is a fairly uncommon colour to use for a company’s website, but then most websites don’t handle death care.

In the home page, immediately following the header are a slideshow of the company’s products, accompanied by a succinct description, informing visitors of the site of things that might appeal to them. Phrases like ‘Individually crafted and finished by hand’ and ‘Buy with confidence. No questions asked’, accompanied by a Money Back Guarantee, which is certainly very useful for anyone visiting the site; even without bothering to scroll too much, a visitor can decide whether they’re interested in the company’s services.

The choice of colour is somewhat unusual; powder blue with dark brown. Unusual in the sense that these colours are rarely chosen, not in that they’re ineffective. Indeed, they present a soft, welcoming feeling for the site, overall, which is a smart choice when designing a web site for death care and selling cremation urns and the like.

Now, the menu bar has the standard features that one would expect from a menu bar for a site that offers purchasing, Login, Shopping Cart, that sort of thing. There are only 5 links to pages in the site’s the navigation tab; Home, Shop, About Us, FAQs, and Contact Us, made all the more noticeable thanks to the fact that, despite the link to the Shop having an arrow denoting a drop-down menu right next to it, suggesting that one could access the specific categories of the cremation urns shop from the navigation bar, whereas, in fact, no such option exists.

The site also has minimal use of text, which makes it feel rather barebones, to the point that the About Us page amounts to 5 paragraphs of text, all no longer than 3 sentences each. Expect to do minimal reading when visiting the site. Another thing worth noticing is that there are issues with displaying the icons for payment options in the FAQs page, caused by an Internal Server Error, which leads to Mozilla Firefox outright refusing to load even the placeholder icon for broken images.

This is a bit of a shame as, in other pages, the site makes excellent use of images, with pictures of their available cremation urns even having a little heart icon that pops up when one mouses over them, allowing the urns to be added to the wishlist, if so desired.

The site, overall, makes great use of visual aids, with good presentation and a welcoming choice of colour, though that feels as if it comes at the expense of everything else, as the other pages that don’t use images a lot are quite lacking.

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Web Design Critique: Khao Lak Scuba Adventures

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This website is owned by a dive center in that offers the best liveaboard diving in Thailand along with diving courses. They are certified with a PADI five-star and offers diving trips from Khao Lak going to Similan Islands and Surin Island which are all considered marine national parks. Today we are going to critique its website.

Image sizes. Looking at the homepage alone, there are at least five different image sizes used all throughout from the header to the bottom of the page. The header and the bottom images have the same size which covers the entire width of the site. It is best to consider uniformity with the image sizes because it helps improve the performance of the website and it impacts the experience of the user as well. For a site with a responsive design, it is important to set the image in the required maximum width.

Content Order. The order of the contents is very important especially in a mobile responsive website. The contents are arranged differently than viewing in a desktop because the screen is smaller. With Khao Lak Scuba Adventu

res website, the placement of the embedded social media site, TripAdvisor rating and customer reviews should be reconsidered. This will create a gap and might disrupt the flow of the website when viewed on mobile. It is also intended to be placed at the bottom of the page as affirmation of the website’s effectiveness and not before the offers and packages have been laid out to the users.

Loading. Despite the large images used for the header and the bottom of the page, the page loads pretty fast. All images and videos loaded properly and no links or videos appeared to be broken.

Fonts. There are quite a few fonts used all throughout the website. The choice of font for the titles is also not very professional looking thus it should be reconsidered.

Colours. The colours used on the website of the best liveaboard diving in Thailand are consistent to that of the colours of the logo in the exception of the announcement which is in red to capture the reader’s attention right away.

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Web Design Critique: Amber Tiles AU

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“Amber has the answer”, is the motto of Amber Tiles AU, which it features across the company logo, both of which feature bold orange colours at the top of the page which pop from the site’s white background. It’s certainly good at grabbing attention, which condenses what the site does quite well.

The logo and the motto are located on the menu bar, which contains all the links and bits that you would expect from such a thing; home page, about us, offers, products, promos, contact information, that sort of thing. Located at the very top, even higher than the title and motto, are the search bar and the favourites page, which is convenient for anyone looking for floor tiles for sale or whatever it is they want.

Immediately after this, are the image links to its latest products and offerings, also featuring the bold orange colour scheme that the site loves. The slideshow, while nice, does feel a little too fast at times, moving through the options in just a few seconds.

This use of visual aids is prevalent throughout the site, with a lot of images and links that add a splash of colour to the site, which is good as the background is plain white, throughout its entirety. The images are nice and welcoming, but they tend to be empty, lacking any people in them, and a human element. On top of that, the site’s images on the products page. Yes, the image tells you which link leads to the floor tiles for sale, but the white text can be hard to make out.

As mentioned before, the site’s background is white all the way, which gives it that neat look, which doesn’t take away from all of its visual aids. However, the dropdown menus and some of the text isn’t black, it’s a dark shade of grey, and they’re also rather lacking in size and presence, which can be problematic. This is best seen at the bottom of every page, which have more links. They’re a lighter shade of grey than the usual content.

Overall, the site uses visual aids quite well, though the tones and hues used are lacking in contrast, which gives a feel of being overly invested in the images and the like.

 

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