Web Design Critique: TecDis


The company website is the how the company presents itself to the internet. Needless to say, it’s imperative that the site be done well in order to positively represent the brand.

TecDis Logistics Network’s site, www.tecdisnetwork.com sports a blue and white colour scheme, the cool tones of the blue giving it a calm, professional look. The text, notably, has some issues with standing out in particularly bright settings, as they’re small in size and closer to dark grey in colour, rather than black, which is problematic given how much of it is there. It’s quite informative, but sometimes feels a tad overbearing. The lack of links in most of the text makes everything feel detached, with navigation a bit of an issue given most of the links are on the head of the site, meaning people have to scroll up or to the bottom of the page to properly navigate.

Notably, the only contact information one will see on the site, whether on the head or the tail, which is where the site asks for information from the visitors in order to give them a free quote on services, is the company e-mail. No telephone number, no social media account (which is particularly strange given the LinkedIn logo in that section), or mobile number. Not even a Login/Registration option anywhere.

That being said, the site’s layout is very straightforward and easy to grasp; head, image, body, then, the form for a free quotation, which also comes with some links to the other pages. There’s no superfluous images in the site, which makes everything feel clean, and what few images the site does use also communicates what www.tecdisnetwork.com and its company is about, even if some of them feel a little strangely edited.

All in all, the site is clean, well-structured and professional. Sometimes, though, it feels too professional, to the point of being bland and generic, and some of the content on the site, like two of the “Read More” links on the front page, feel incomplete. There’s also a few key things missing from the site, like more contact information, a registration/sign up, links to other pages and the site’s social media, the latter being a little muddy as to whether or not the company doesn’t have one, or the site just isn’t updated to include it. To put it succinctly, the site is good, but it could use some finishing up.

Posted in Business | Comments Off on Web Design Critique: TecDis

Three Essential Components Of A Successful Financial Services Website


Financial services is a highly complicated topic and most of the viewers find it intimidating to visit a financial services website. Hence, it is critical for financial service companies to design a customer driven website that communicates well with the viewers. A well-designed website portrays a professional image of the company and is highly effective in converting the visitors into prospective clients of the business.

Here are some of the essential components for a financial services business websites. The points are explained in context to www.plenty.com.au, the website of a company that provides financial advice online for people in Australia.

Easy to navigate

The website should have a simple design and should be easy to navigate. It should be able to connect with the customers by recognising their needs and providing solutions. The financial services websites have a niche audience, who have specific needs and requirements, hence the website should focus on identifying them and addressing the issues. The call-to-actions should resonate with the target audience and entice them to engage with the company. The website of Plenty financial services, is a good example of a perfect financial services website. The layout is simple with minimum text and informative videos.

Well researched content

Content is the main component of a website, which helps it to connect with the viewers. The content of a financial services website should be authoritative and well-researched. Companies should provide up-to-date information and apt financial advice online that inspires the viewers. The content should be key word rich so that customers can easily find the company on search engines. The content should be updated regularly and must be easy to understand even for the beginners. Using jargon and complicated language may scare the viewers.

Images and videos

Since financial planning is a complicated topic, the website of financial services companies should use high quality image and explanatory videos to connect with the audience. The videos should be interesting and make it easy for the viewers to understand the different concepts of financial planning. For example, plenty.com.au, the website of a company that offers financial advice online, uses infographics, pictures and explanatory videos to explain the viewers about the importance of financial planning and the advantages of engaging with the company.

Posted in Business | Comments Off on Three Essential Components Of A Successful Financial Services Website

Web Design Critique: Rhenus Logistics


About Rhenus Logistics

Rhenus Logistics is a specialist logistics company engaged in providing a wide range of logistics services. It was established more than 3 decades ago with the name of Lupprians Computer Ltd. It invested much for its development in the logistics solution which makes it the leading logistics company in the United Kingdom today.

Searchability. When searching for the keywords “Rhenus Lupprians”,they appear in the first page of the Google search results giving it more views than the other websites offering similar services.There are also other websites that appear on the first page of the same keywords following the main website www.rhenus-lupprians.com that indicates popularity.

Usability. The website is convenient to use with all the information about the different services they offer about logistics technology. The corresponding pages of the menu tabs give easy access to online users.

Navigation. The menus on top of the page are arranged horizontally but there are no drop-down menus. However, when the main menus are opened, they give a full information about the subject menu. There are menu navigation links that are placed at the bottom part of the page which give the same information about the main menu, so the users don’t have to go back to the top page.

Design and layout. The website’s design is simple but attractive. It immediately gives the user a good idea about the website. The pictures displayed are clear and relate to the company’s structure. It shows the different equipment being used in the different areas of their services. They have also social media accounts placed at the rightmost bottom of the page. You can share the page and print it as well. The picture of the map which becomes animated gives the user an easy way to locate the company’s branches in different countries.

Contents. The website of Rhenus Logistics which offers different logistics services in different countries has full of relevant information about logistics solutions for different kinds of services. Its company vision embodies a responsible partnership with their clients that supports their business logistics requirements and presents its goals for value-added services that make it a reputable and reliable logistics provider.

Posted in Business | Comments Off on Web Design Critique: Rhenus Logistics

Web Design Critique: Excellence Coaches and Tours


About Airport Shuttle Services

Airport shuttle services are vehicles particularly buses that are used to service people to and from the airport or to their designated destinations. Shuttle services are economical and convenient for people on a tour or just plainly on a simple trip.

Searchability. When searching for the keywords “airport shuttle services” excellencecoaches.com does not appear on the first page nor in the succeeding pages of the Google search engine results page. But this does not mean though that the website is not on the Internet, according to an article from Google. Google has a dynamic way of determining which web page is listed on the first page of the Google search results which depends on the web page’s relevance to the keywords or phrases being searched.

Usability. The website contains all the relevant information about how people can avail of its airport shuttles services. The menu tabs display pages that entice the user to search for more of its services. All the narratives are well-written with interesting facts and information.

Navigation. The menus are well-arranged horizontally, however, there are no drop down menus under them. The menus will lead the user directly to the links and information about the different services the website is offering to its clients. It is user-friendly and easy to navigate.

Design and layout. The website excellencecoaches.com has a simple design and layout but creates a pleasant look showing the beauty of Port Douglas’ fantastic site full of natural greeneries and clear waters. It is dominated by green colors which represent nature. We can notice that the site does not have a menu that features its fleet of buses which would have made it more complete since the core services of the website are about transport services. Anyhow, the entire webpage has an informative view of the services they offer to their clients.

Contents. The website of Excellence Coaches and Tours which offers airport shuttle services to its clients contains relevant information about the possibility of exploring the remote places in Port Douglas and describes the beauty of nature in the area. The rich vegetation and pristine waters make it inviting to tourists to go and experience the amazing places a tourist must visit.

Posted in Business | Comments Off on Web Design Critique: Excellence Coaches and Tours

Tips To Make A Website Effective


A website is an important component of internet marketing strategy of a business. A well-designed and professional website helps the business to attract viewers and convert them into prospective clients. In order to be effective, a website should be able to attract viewers and engage with them so that they become loyal followers and recommend the site to others.

Here are some essential elements that are required to make a website effective and successful. The tips are explained with reference to www.breatheeasycarpetcare.com.au, a company that offers different cleaning services like, carpet cleaning in Perth, upholstery cleaning and tile cleaning.

Fast to load

Fast loading speed is critical for the success of a website. The website should load within four to six seconds in order to be effective. Viewers turn to competitor’s websites, if the website of a business takes time to load. The website of Breathe Easy Carpet care, loads instantly as soon we type the URL. Faster loading times help the business to gain maximum number of visitors, who can become clients in the future.

Relevant content

Online viewers skim the content on webpages. The content on a webpage should be apt and provide the appropriate amount of information to the viewers. The posts should not be too lengthy nor should they be too short. The content should be able to provide the viewers with the right amount of information on a desired topic, with the option to go further into the website to learn more on the topic. The website of Breathe easy, www.breatheeasycarpetcare.com.au, is a perfect example of a website with the right content. The homepage of the website has content related to different topics like the services provided by the company, brief profile of the company, contact info etc. with a Learn more tab for each category.

Attractive colours

Using attractive colours makes the website appear pleasing to the eye. Visitors tend to spend more time on the site, if it is visually appealing. Designers should also keep in mind that different colours have different meanings and should carefully select a colour palette for the website. For example, the website of Breathe Easy, a carpet cleaning in Perth Company has a pleasant colour scheme. The background colour white perfectly contrasts the black colour used for content. This makes the content legible and the website pleasing.

Posted in Business | Comments Off on Tips To Make A Website Effective