Web Design Critique: Safeway Security Screens


Safeway Security Screens specializes in security doors in Perth from manufacturing to installation. The company has been in the business for more than 28 years and it has been passed down from one generation to another. Now let us move on to critiquing the website.

Searchability. When I opened my Google Chrome browser and searched using the keywords “security doors Perth”, the website of Safeway Security Screens is included in the first page of the search engine result. It just needs to work more on search engine optimization to increase its ranking because there are at least 10 other companies listed before it.

Usability. The homepage loads quickly and all the links inside the website are working properly. These are good signs because it will encourage visitors to stay on the page longer and the experience will more likely encourage them to revisit the website someday.

Navigation. Moving around the site is quite simple as there are only a few pages included – Home, About, Security Options, FAQ and Contact. Of all five, only Security Options have sub-pages. Even those who are not computer savvy will be able to find their way around the site. The call to action button “Request A Quote” is located in every page within the website.

Design. The website does not have wow factor to it yet it looks professional. The company highlights the products they are offering which would not have been possible if there are other distractions in the page such as animations or flashing elements. Overall, the design is simple and it follows a consistent color combination found in the logo of the company.

Content. The website is not loaded with contents so there is no chaos going on. The Home and About page contains brief descriptions and background regarding the family-owned business. The only pages with many texts are under Security Options as each type of product is highlighted and given their own pages in order for customers to know what they will get and what to expect with the actual product.

Overall, the website is simple and effective when it comes to offering security doors in Perth but it should work more on increasing its search engine result ranking in order to stand out among the competition.

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Web Critique: Brisbane Plumbing And Gas


About Brisbane Plumbing and Gas

Brisbane Plumbing and Gas is a plumbing services company owned by Billy Muir who has been doing the work since 1989. He has extensive knowledge and skills on this type of industry. His passion and dedication to the company makes it one of the reputable plumbing services providers in the country.

Searchability. When searching for the keywords “Brisbane plumbers”, the website appears on the first page of the Google search results which is a positive indication of the popularity of the website. Being on the first page of the google search engine results creates more opportunities to capture more clients in need of plumbing services.

Usability. The website is easy to use and full of relevant information on plumbing services that help guide the customers on their plumbing requirements. There are also pages on the menu tabs for more and convenient access of the online users.

Navigation. The menu is found at the top page and is arranged horizontally with drop-down menus for some pages. The same menu navigation links at the bottom of the page make it convenient and quick for the user to browse other topics because he does not have to go back to the top to open another menu link.

Design and layout. The design of the website is simple but full of relevant information on plumbing services. The colours are few but bright and attractive. The testimonials both written and video can add to the reliability of the company which is an important thing because reputation is the core of a service company. A map showing the different branches of the company is informative of the various locations the company is present. It also adds to the trust and confidence of the clients knowing the company has a wide presence in the country. The guarantee seals and their accredited suppliers are a support to the reliability of the company.

Contents. The Brisbane Plumbing and Gas website which offers plumbing service is complete with relevant and organized information on plumbing services that the clients would want to know. The pictures speak well of the company’s competence that attracts the clients.

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Web Design Critique: Boardwalk Catering


A straightforward, black and white site, contrasted with vibrant imagery of delicious, well-catered food. That’s what’ll greet people who visit the site of Boardwalk Catering, a wedding caterer in Sydney, one that believes in good imagery, if their site is anything to go by.

The site sports a straightforward layout, the header, with the mandatory links to all of the other parts of the site, as well as sites to Facebook and Instagram. Immediately after that, are the images of the catering that the company provides.

Notably, there’s a distinct lack of account control options, like Log In, with the only way to stay in contact with the catering service being the “Contact” page, which has a link in the main header. That being said, the contact is only for a single event, which might be problematic for anyone looking to hire this particular wedding caterer in Sydney for repeat events.

For the main page, these images are presented in a slideshow, and act as links to the company’s services.

Save for the images in Venues and the Main Pages, these image don’t link to anything. They may be clicked on to see a bigger version, but not much else besides that, which does come across as a bit of a waste of space.

Not to say that these images aren’t well-done though. Quite the contrary, the images are exceptionally done, and greatly presented, letting them give the site that splash of colour, and energy it really needs. These beautiful images are strewn across the site’s pages, making them feel memorable, and gives visitors a good idea of what to expect from this wedding caterer in Sydney, which is always a plus when you’re marketing.

The icon for Facebook and Instagram sport a black and white colour scheme, not their usual, more iconic iterations, which is strange for social media sites, which are heavily reliant on being bright and bold to stand out. This is somewhat indicative of the site’s biggest shortcoming.

The images on the site are well-done, well-presented and appealing, there is little doubt about that. However, the monotonous black and white colour scheme that it uses, combined with fairly small text, does make the site come across as barren, at least in the areas where there’s little images, only the fairly verbose walls of text that the site sports.

It feels as if the site invested too much into the images, to the detriment of everything else. Yes, they’re the lynchpin of the site’s identity, but everything needs to feel distinct and noteworthy, too.

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Web Design Critique: Effective Heating


About Effective Heating

Effective Heating is a company that offers boiler maintenance and boiler repairs in Leeds. Its excellent service in the business has earned them a reputable identity in the boiler service to both commercial and domestic customers.

Searchability. When searching for the keywords “boiler repairs in Leeds”, the website appears on the first page of the Google search result which is a good indication of its familiarity and popularity. Being on the first page of the search results invites more online users to open the website as their first preference.

Usability. The website is user-friendly and is full of relevant information about boiler repair systems. The menu tabs on top of the page that are horizontally arranged provide the different areas of service that are offered by the website.

Navigation. The menus for each area of service of the company are arranged horizontally on top of the web page, however, there are no drop-down menus provided as each menu when opened already gives the specific service offered. The quick links at the bottom of the web page provide easy navigation because online users do not have to go back to the top page to open the menus. As you scroll down the page, a booking link can be seen which gives you convenience if you opt to make a booking already. It has a complete list of all the areas they cover and the cities they are present which provides easy information to the users.

Design and layout. The design and layout of the website is quite simple with minimal colors used.  It could have more attractive if they displayed pictures of boilers and their uniformed personnel to describe the website more clearly. The names and the logos of their affiliated manufacturers and the accrediting institutions that support their dependability to the consumers are situated below the webpage.

Contents. The contents of the website of Effective Heating which is a company for boiler repairs and maintenance states all the relevant information needed by people who are looking for a reliable and reputable boiler repair company. There is a complete contact details written at the bottom of the page. Everything is well structured and clearly written.

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Web Design Critique: Solitaire Bangkok


It doesn’t matter whether it’s a 4 star hotel in Bangkok or a electronics company, having a good company site is a must in the modern age.

Solitaire Hotel Bangkok got the message, with a well-designed site that presents the brand quite well. In some ways, however,  it feels over-presented.

When it comes to navigation, the main menu with links to pages in the site is always on top of the page, even if the visitor scrolls down, which is quite convenient. This menu has links to rooms, promos, restaurants, as well as gallery and additional contact information for the hotel; additional, in that the site helpfully lists the hotel’s telephone number, rough address, as well as account control and booking options at the top of the page alongside the hotel’s logo. Additionally, visitors to the site can book anytime they want, as the booking interface is always at the bottom of the page, moving as the browser scrolls.

Speaking of the hotel’s logo, its colour scheme, gold and dark grey on white, is the colour scheme that the site sports throughout, something it adheres to quite nicely, though the dark grey text would probably work better if it was actually black.

As mentioned before, the site is well-presented, with lots of pictures and other visual aids that help give visitors to the site a good idea of what the hotel’s actually like and what services it has on offer. There’s a few videos and a 3D space viewer, so there’s a fair amount of scrolling down needed. Naturally, the pages can take a while for particularly slow network connections, thanks to all the content.

The text itself is concise and straight to the point, wasting little time with superfluous details and discussing the hotel and why people should stay there, showing how much the site thrives on its presentation.  Even links that lead to additional information about specific services or locations in the hotel tend to prefer short sentences and minimal text.

All in all, the site is well-designed, excellently structured, and well done, though it does come across as over-done in certain ways, which makes it feel a tad imbalanced in its structure. Any 4 star hotel in Bangkok should try to impress potential customers, but there is such a thing as trying too hard.

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