Tips To Design A Strong UX/UI

The User experience and user interface design of a website or mobile application are critical factors that determine its success. A good UX helps the users to do the tasks they are interested to do, while browsing your webpage or mobile app.

You have to keep the audience’s requirements at the center while designing the UX/UI design of your website or app. This helps to ensure that your users are pleased while using your website/app.  When the users feel good to use the app they are more likely to stick to the website/ app and recommend it to their family and friends.

Here are some tips to create a great UI/U design for your website or mobile application.

Think Like Your Audience

You have to put yourself in your customer’s shoes and think like them to determine what they would like to do on your page. Make a list of all the actions and arrange the actions into a sequence. For example, if you are selling books

  1. The customer will first land on your homepage
  2. They will click on the author of their choice or the genre of the book
  3. They will next choose the book they want to buy
  4. Check out

Ensure that each and every action by the customers should be done in maximum 5 steps.

For example, in the website of KDG, www.kyledavidgroup.com, the UX/UI is very simple. You can easily search for the products and services they offer and know more about each of the services with the click of a button. All the tabs that lead to different pages that talk about the services provided are placed at the top of page, which makes it easier for the users to locate them. You can contact the company by clicking the contact tab and filling out their contact form.

Evoke Emotions

Think what emotions you want to invoke in your audience when they visit your web page and purchase your products or services. Use different elements of the UX/UI design to evoke these feelings. Your brand identity and voice should be the guiding point while designing the elements of your UX design such as shapes, colors, content, navigation etc.

Sketch Out Each Page

The next step is to sketch each page of your website or app. Use the list of actions prepared in the first step to sketch the pages of your website.

Test and Analyze

Testing helps you to identify any flaws in the design and analyze the reasons. You can ask your friends, family and colleagues to test the UX of your website or app.

A good UX/UI design is important to ensure the success of your website/ app. Consult experienced website designers with expertise in UX/UI designing to help you in the process.

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