Web Design Critique: Earthwise Hauling

Web Design Critique: Earthwise Hauling

Organization, proper presentation; a company has to look trustworthy, even when they deal with junk. Especially so, in fact. If Earthwise Hauling’s site; earthwisehauling.com, is any indication, they got the memo.

The company’s goal is to provide eco-friendly junk removal, and their color scheme communicates that intention quite well, with a white and green pairing that gives the site a friendly feel. This friendly aesthetic is something the site embraces, using selected icons and images, the latter of which also gives it a much needed human element.

As for the content, it’s well organized, and kept concise, with good use of bullets, tables, and short paragraphs. It sticks to the site’s goal of looking friendly by using brighter shades of green for highlighting, and Sans Serif font to give it that soft aesthetic, which works well.

While there’s a lot of visual media, they don’t feel overwhelming, nor do they overpower the text, though there is a bit of scrolling needed for pages. They also add a bit of interactivity within the site, like with the Services and Pricing page, which has the options listed in a table, with options affecting the visual of the hauling truck located to its right.

Navigation is straightforward, with the standard main menu up top with all the links to the pages, as well as the associated social media accounts for the company. It sticks to the top of the browser while scrolling down, letting users access it all the time. There’s a button that automatically scrolls back up to the top of every page, and there’s also an abundance of links on the content itself, so navigation feels organic and convenient.

On the technical side, the site’s page code is beautifully done; organized and makes the most use of CSS and Javascript, with lots of callouts for formatting. As a result, most of what’s visible when viewing the site’s source are links, neatly organized with judicious use of line breaks.

Overall, earthwisehauling.com is a beautifully done piece, with great organization and use of color and visual images to help sell its status as a junk hauling business.

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