Web Design Critique: Titan Transline

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First impressions last, as the old saying goes. That’s why it’s important for sites to sell their brand with the home page. Logistics company Titan Transline got that message, though it feels like they took it a bit too far.

The first thing that’ll greet visitors to the site is the striking home page, sporting the brand’s color scheme of black, red, and white, exemplified by the company logo.

Conveniently, this logo also doubles a shortcut to home page, as is standard. The header it’s found in has links to all of the pages on the site, along with contact information for those interested in hiring Titan Transline, as well as any news updates. The fact that it sticks to the top of the browser when scrolling is convenient, but the fact that it doesn’t have a search bar is a pretty glaring oversight.

Said search bar is located at the bottom of every page, which requires a lot of scrolling down, at least for the home page. The content on the way down is well presented and interesting, but that’s still a lot of scrolling down for people who want to look something up from the site.

Content is well-presented, making good use of the site’s color scheme, text formatting, and visual aids like images, animations, videos, and tables to paint a clear picture. It’s all quite informative.  The problem is how it’s distributed.

As mentioned before, if someone wants to search, they have to scroll down to the bottom of every page, which is a bit of a hassle for the home page, which is filled with content. Granted, this isn’t necessarily a bad thing, but some of the content on the home page can be found on other pages, so it seems as if they could’ve just posted links and spared people the trouble of scrolling. Moreover, all that extra content means that the home page takes a bit longer to load.

As for the other pages, they have content that can be seen from the home page, as mentioned before, but they’re not useless, they just feel somewhat redundant. They’re well-organized, informative without being overwhelming, and easy to digest. The lopsidedness of the distribution of content is quite noticeable, though, especially at the Services page, which has an empty body, as all the relevant information for it is spread out between the header and footer.

Overall, Titan Transline has a good site, with good presentation, and solid foundations. They just need to work on distribution and focus; the home page is important, but so is everything else.

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Web Design Critique: News.com.au

Web Design Critique: News.com.au

For those that want their news delivered as straightforwardly as possible, with absolutely no added fluff, News.com.au’s site is a gift.

The Aussie news site’s about as “back to basics” as possible. When someone looks up king kong agency reviews or the like on the site, then they’ll get that, with nothing else. The site sports a plain white background paired with black text, with some red for highlights. There aren’t any ads, side images, or pop ups for any page, at least not any that’s not actually part of the news or article that the page is dedicated to.

The site feels a bit bare at times, but it does judiciously use images, videos, and links in its articles, with corresponding captions, which add some much needed flavour to the pages, while also providing a visual aid for those reading up on the site, which is really helpful, as the site doesn’t shy away from long articles. It’s not a major issue, as, again, the visual media breaks up the walls of text.

Navigation’s pretty convenient, thanks to the header bar that sticks to the top of the browser, no matter how far one scrolls down the page. It has the site’s logo, which doubles as a link to the home page, as well as links to different news categories, with pop-down menus for specific subsections, for easy sifting. There’s also a search bar, which is quite useful if one needs articles on king kong agency reviews or the like.

At the bottom of the every page are links for advertisers, people looking for more information on the site, and others. Here, there are also external links to News.com.au’s social media pages; Facebook, Twitter, and Instagram. On the home page, this is preceded by a listing of the most popular news stories, letting people who scroll down find the most talked about topics.

Overall, the News.com.au site is about as straightforward as a site can get. It has an elegance in its simplicity, though it might find a bit of identity and uniqueness useful.

 

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

Years ago, people relied on personal recommendations before making a confident decision regarding a digital agency. Nowadays, there are king kong marketing reviews from the personal experiences of clients as well as employees. After reading the review, it makes sense to focus your attention on the digital agency’s website where you can access the information you need.

At first glance, you will immediately understand what the website is all about. It talks about the business and different marketing strategies to gain more prospects. The simple and clutter-free design of the website is becoming popular in the business world. Simplicity is now the norm to attract visitors and enable them to form an impression.

Simplicity is not about fewer components but the ability of the website to perform with less components. A website that aims to attract businesses is different from an ecommerce site that uses lots of colour, graphics and style to attract customers.

Faster download speed is very important to a website. This is achieved by reducing elements to the most crucial. Every element is bigger, bolder and featured effectively to grab attention. The concentration is content and how to convey the message without any distracting elements. There is no overcrowding because only the most essential elements are highlighted.

Since the website is the company’s best business card, it is important to tell the audience what it has to offer so that they will be encouraged to stick around. Typography is well chosen and the colour scheme is appropriate to the company’s objectives. The user gains all the necessary information effortlessly.

 

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