Web Design Critique: Dynamic Business

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When it comes to news, quick, concise delivery works best. People don’t want a load of unneeded extras distracting them when they look up news on a king kong advertising review or articles about how the country’s businesses are doing.

That being said, a bit of presentation, visual flair, and aesthetic is still very much required, as reading through long news text can be somewhat taxing.

That’s something that Dynamic Business missed when they were setting up their website. Make no mistake, it’s a well-organized, well-made business news site for Aussies looking for information and insight, but there’s a distinct lack of visual flair and design.

The site has the usual amenities expected of any professionally-made website that can be browsed online; header, footer, proper links to the appropriate sites, and all the other things that people expect. As mentioned before, it’s a very functional website; there are no major issues on that front.

The site even has a “Categories” subsection located on the right side of the page, which also follows the browser as the visitor scrolls down. If people are looking for a king kong advertising review article, then it means they always have easy access to navigational options.

The problem with all of this is the lack of visual flair. Granted, a news site doesn’t need fancy design or bright logos, but they do need a logo, a colour scheme, and other small visual elements that constitute their brand. Dynamic Business has none of these things; even the icon for the home page, atop the header, is just simple formatted text.

The useful tools that were mentioned, they’re not separated from each other; no colour or little lines to make the divisions clear. The function on the site is solid, but it could just use some touching up and personality.

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Web Design Critique: https://kyledavidgroup.com/areas-of-focus/philanthropic-crowdfunding/

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Many online users are familiar with Philanthropic crowdfunding platforms after using them to donate to a victim of a disaster or extend help to a person who needs funds for surgery.  However, there are many crowdfunding platforms today which makes it important for a charitable institution or non-profit organization to send the right message to donors.

KDG is an expert in helping Philanthropic crowdfunding to send the right message, to decide on an engaging theme and to navigate all the complexities of donor management. A single look at the website shows a compelling and credible website design that can generate traffic and a user interface that will increase conversions.

One of the most important part of the website is navigation which allows quick and easy travel to all the other pages. The navigation menu is simply designed without any fancy interfaces. Simplicity makes it easy to use for a wide range of clients including those who are not tech savvy.

Most people are comfortable reading a web page from top to bottom like a book. The web designer has taken this into account by placing the most important information on the top of the page. This technique helps get the message more effectively. However, you may not know that highlighting the most important message also improves SEO. When relevant company-related keywords are used in text, search engines like Google can easily crawl the website to provide it with more visibility in search engine results.

The content of the website is very critical because aside from the fact that it can influence a potential client’s decision, it literally communicates the company’s message. The simplicity of design makes the user remember the message easier. The web page lacks any visual clutter that will distract the attention of a visitor from the message. Content is streamlined to improve user experience.

The web designer has included blogs and videos that will resonate with a visitor. This an important marketing strategy that communicates well with users. It makes the website more welcoming and trustworthy that increase in traffic can be expected. It also encourages users to return to the site and do business with the company.

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Web Design Critique: https://mydefence.ca/

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Web design for MyDefence.ca is more than just aesthetics; it represents the law firm effectively to potential clients. The website highlights the law firm’s reputation, expertise with the law, relevant experience and individualized attention to each client. The website is accessible to all users regardless of the device they are using because it has been optimized for mobile.

The way that the website has been designed from the beautiful image on the homepage to the informative videos projects a professionalism that can convert visitors to clients. Original video content educates users and creates rapport with them. Custom photos of the lawyers provide visitors with an insight on the professionals that they might be working with.

Web design also highlights the background of the law firm in criminal and civil law to gain the trust of users. Different content themes are present but they have to be separated through color for clarity and readability. The generous use of white space makes text easy to understand.

Videos keep users interested and encourage them to stay longer on the site. Videos help users understand how the law works when arrested. One of the videos is very important because people must know what to do in case they are arrested or detained at some time in the future.

Videos provide a unique opportunity for a law firm to showcase its knowledge on criminal offense. The fundamental principles of the criminal justice system have been explained well within a short amount of time. Videos get the point across quickly for potential clients who do not want to bothered reading long texts.

Grey and white color scheme is used appropriately to make the website memorable, trustworthy and attractive. The color scheme is pleasing to the eyes and makes reading easier. The ability to visually separate content through color increases conversion rates and improves the user’s experience.

The navigation menu is simple enough to understand however, it can benefit more from creative design to make it more appealing.  The website also lacks call-to-action buttons that could increase conversions. Call-to-action buttons can be placed strategically on the website to encourage them to become leads or conversions.

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