Web Design Critique: https://mydefence.ca/

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Web design for MyDefence.ca is more than just aesthetics; it represents the law firm effectively to potential clients. The website highlights the law firm’s reputation, expertise with the law, relevant experience and individualized attention to each client. The website is accessible to all users regardless of the device they are using because it has been optimized for mobile.

The way that the website has been designed from the beautiful image on the homepage to the informative videos projects a professionalism that can convert visitors to clients. Original video content educates users and creates rapport with them. Custom photos of the lawyers provide visitors with an insight on the professionals that they might be working with.

Web design also highlights the background of the law firm in criminal and civil law to gain the trust of users. Different content themes are present but they have to be separated through color for clarity and readability. The generous use of white space makes text easy to understand.

Videos keep users interested and encourage them to stay longer on the site. Videos help users understand how the law works when arrested. One of the videos is very important because people must know what to do in case they are arrested or detained at some time in the future.

Videos provide a unique opportunity for a law firm to showcase its knowledge on criminal offense. The fundamental principles of the criminal justice system have been explained well within a short amount of time. Videos get the point across quickly for potential clients who do not want to bothered reading long texts.

Grey and white color scheme is used appropriately to make the website memorable, trustworthy and attractive. The color scheme is pleasing to the eyes and makes reading easier. The ability to visually separate content through color increases conversion rates and improves the user’s experience.

The navigation menu is simple enough to understand however, it can benefit more from creative design to make it more appealing.  The website also lacks call-to-action buttons that could increase conversions. Call-to-action buttons can be placed strategically on the website to encourage them to become leads or conversions.

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