Web Design Critique: https://kyledavidgroup.com/areas-of-focus/philanthropic-crowdfunding/

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Many online users are familiar with Philanthropic crowdfunding platforms after using them to donate to a victim of a disaster or extend help to a person who needs funds for surgery.  However, there are many crowdfunding platforms today which makes it important for a charitable institution or non-profit organization to send the right message to donors.

KDG is an expert in helping Philanthropic crowdfunding to send the right message, to decide on an engaging theme and to navigate all the complexities of donor management. A single look at the website shows a compelling and credible website design that can generate traffic and a user interface that will increase conversions.

One of the most important part of the website is navigation which allows quick and easy travel to all the other pages. The navigation menu is simply designed without any fancy interfaces. Simplicity makes it easy to use for a wide range of clients including those who are not tech savvy.

Most people are comfortable reading a web page from top to bottom like a book. The web designer has taken this into account by placing the most important information on the top of the page. This technique helps get the message more effectively. However, you may not know that highlighting the most important message also improves SEO. When relevant company-related keywords are used in text, search engines like Google can easily crawl the website to provide it with more visibility in search engine results.

The content of the website is very critical because aside from the fact that it can influence a potential client’s decision, it literally communicates the company’s message. The simplicity of design makes the user remember the message easier. The web page lacks any visual clutter that will distract the attention of a visitor from the message. Content is streamlined to improve user experience.

The web designer has included blogs and videos that will resonate with a visitor. This an important marketing strategy that communicates well with users. It makes the website more welcoming and trustworthy that increase in traffic can be expected. It also encourages users to return to the site and do business with the company.

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