Website Critique: Avenue32

First impression

The homepage image announcing 50% discount on everything does its job and quickly grabs the attention of any visitor. If there is anything that online shoppers are looking for, it is discounts and 50% is more than good enough for most online shoppers. The design is minimalist with black text on generous white background. The site makes good use of banners for promotions; banners that offer low shipping rates, free returns and secure door-to-door handling. Website design is not so appealing but good photography makes the images standout in the stark design. The site needs a bit more color to make it more attractive to visitors.



One can get a good sense of the website without reading text because you can easily get the big picture from the homepage. All essential information is linked to the navigation system that is present on every page in the same place but it requires a scroll down to view the other navigation links. The links are clearly labeled, simple to use and easy to understand but the pages take too long to load. It is surprising since there are no animations or advanced features that should affect loading time.


Content is useful and meaningful to the target audience. It is obvious that the goal of the website is to attract women shoppers and its content is appropriate for the target audience. There is enough of relevant and useful information which a potential customer may search for before making a final purchasing decision.


The aim of web design was to look as simple as possible so that the attention of a visitor will be focused on content but it does not look too attractive to appeal to the audience. The layout is clean, simple and uncluttered but it requires more color to add life to the design. The design of the landing page will immediately direct you to discounts and not on other page elements. The site makes appropriate use of fonts but there is minimal use of attractive fonts that will emphasize headlines. Web design will not immediately catch attention from someone who is searching the web for fashionable clothing.

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Web Design Critique: TV Store Online

TV Store Online is an online retail website where you can purchase some merchandise of your favorite classic and current TV shows and movies. It has been operational since September 2004.

The website’s main goal is to ensure that their products are completely licensed and that these products are unique that you will not be able to find them anywhere else.


Homepage Appearance

First impression of the website, upon entering the homepage, is that it is quite cluttered. The top half is completely all over the place, with the search button, category browser and social media buttons all being cramped up at the upper part of the page. It all gets too confusing as to searching for what you need to click on so it needs a lot of work.

Color Scheme

The color scheme for the website is a combination of the colors of the American flag – red, white and blue. They fit the website’s main focus perfectly, given that the merchandise they sell are only available to order in the US. Unfortunately, the shade of color that they have chosen is not exactly enticing because the colors are too dark and gives out a downbeat vibe to it.


The font chosen for the site is a mix bag in terms of style and sizes. There are big fonts and then there are smaller ones. There are fonts that are clear and precise and there are others that are too confusing or even too painful to read.


The navigation around the site is fairly fine. There is a window at the top of the homepage where you can freely browse on names of movies, TV shows, comics, books and games that you are looking for. At the right side of the homepage there is also some specific links on the merchandise that you can go to and have a look at it such as movie costumes, t-shirts, mugs and a lot more. You can also see the links by scrolling down the page and they come with images.


The website still needs to work on their search tabs and social media links as they are quite disordered and untidy and the color scheme needs to have a lighter shade to it so that the website will get a much more positive feel to it.

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Web Design Critique On


First impression

OshKosh Bgosh is one of the big brands in children’s clothing and I was actually expecting a website composed of many happy colors and graphics that will quickly attract attention from web users. However, the site has made good use of white background to emphasize content. What attracts a user to this website is free shipping and 25% off on the purchase using an in-store coupon. The focus is on the benefits that a visitor will derive as opposed to just listing the offer for free shipping and discounts. No frill, no fuss, the website leads the consumer directly to the products that is offered; very impressive.


Navigation is simple but effective. It leads the visitors’ right where they want to go. Every page on the site can be reached easily through the set of navigation buttons on the top of landing page. Call to action buttons are clear and easily understood that even a buyer who is not a tech geek will be able to shop conveniently even without any help. The call to action buttons which is in dark blue works in perfect contrast to the white background. All the links work properly and you choose to follow the links you will get more details on the products that are offered.


The site does not have too much text but the pictures are displayed where they are supposed to be. The simplicity of web design reinforces the brand and brings the product to life. Too much text on the landing page tend to compete with attention but a customer who wants to know more of the company can simply click on the FAQ where all the details from online ordering to general product inquiries as well as shipping information and product availability are explained thoroughly. Product configuration and shopping functions are clearly presented but what I want is more color so that the website will appear more exciting. While it exudes professionalism and reliability, the site lacks warmth. The emphasis is more on promotions but it is clearly understandable considering that all businesses today want to gain from the opportunities provided by holiday shopping.

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Web Design Critique: Ugly Christmas Sweater

About Ugly Christmas Sweater

Ugly Christmas Sweater is an e-commerce website that sells Christmas sweaters that are categorized to be “ugly”. “We love the holiday season. And what’s more to love than an ugly christmas sweater? Whether you’re attending an Ugly Sweater Contest or just going to your family Christmas dinner, you should definitely check out our wide variety of sweaters to choose from. We create original designs for everyone.”

UCSPR10 screencapture

First Impressions

At first glance, it is very eye-catching. The colours used are very festive and nothing shouts Christmas holiday than the colours green and red. The homepage looks really neat and no clutter.

Products are highlighted properly and categories are arranged in a very hierarchal manner.

An e-commerce website is very different from a portfolio website where the owner needs to make an impression that everything is well arranged and thought of. E-commerce is different in a sense that it does not need to reach a certain standard to be considered successful. Most of the successful ones have the worst website presentation and that doesn’t stop them from attracting customers.

Page Title

After clicking the link to the website, you can see the title of the site being – Funny, Lightup, Santa, Reindeer. It is very obvious that these words are meant for Search Engine Optimization. People looking for these nostalgic Christmas sweaters would know exactly that it is the website for them after clicking on the homepage.


The website is clutter-free. Everything is organized and well presented. Even though clutter-free is a good thing, too much simplicity can be quite boring. An animated, festive header would surely add more holiday cheers to the visiting customers. It wouldn’t hurt to highlight the “Free Shipping on orders over $50! (US Only)” on top as well. It needs a bigger font too. A bigger search bar would also convey an important message to customers – they know what the customers’ priorities are.


The navigation is perfectly arranged. The items and categories are clearly visible. The featured products are given top spots and the images are just the right size – no need to zoom in.

Welcome to Ugly Christmas Sweater!

This part needs a bigger font – not everyone can read the small font. It is taking up a bit of space as well which makes the right side bar a bit plain. A “Read More” link would be welcome.


There is just something to love about the website. The only thing to add is a more festive and animated header perfect for the Christmas holiday.

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Web Design Review –

First Impression

The site of My Little Pony pajamas is an aesthetically beautiful and mobile friendly site. I can see that the site has been optimized for a mobile device with the responsive layout and the little touches of Brony memes looking exactly the same on my laptop and Android phone. As soon as I saw the colorful layout, I knew immediately that I will like this site. My first impression is a site wherein the web designer has certainly exerted a lot of creative effort.



The first thing that will greet you is the offer for discount which is very interesting for potential consumers – meaning mothers who are looking for apparel for their little kids. Offer of discounts is one of the best strategies of an online store to gain the attention of customers since everyone certainly wants a good deal. This is certainly what is called as a call to action technique. The point here is the call to action was placed strategically, right in the middle of the page where it will not be missed.


Content is one of the critical factors in a website and it must be easy to read. Unfortunately, the text would be a challenge for one who has slight visual impairment. The titles are in bold white letters on a violet background but the article is on a white background and lacks contrast that makes it more difficult to read. However, content is informative and provides something for the visitors to stay longer on the site and check what it offers. Content has been broken with images to help visitors quickly discover what they need.


Navigation is actually a very slick piece of design work. Having a clear and clutter free navigation is one of the better points of this web design. The number of menus is limited which makes the site uncomplicated. Navigation can easily be configured and facilitates browsing. Potential customers can easily spot their options because navigation is located right on top regardless of the device that is used.

As far as I am concerned, the site is top-notch and a ready source of information. I looked around trying to find something to complain about but frankly speaking aside from the difficulty in reading the posts, everything looked perfect enough.

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