Web Design Critique: Amber Tiles AU

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“Amber has the answer”, is the motto of Amber Tiles AU, which it features across the company logo, both of which feature bold orange colours at the top of the page which pop from the site’s white background. It’s certainly good at grabbing attention, which condenses what the site does quite well.

The logo and the motto are located on the menu bar, which contains all the links and bits that you would expect from such a thing; home page, about us, offers, products, promos, contact information, that sort of thing. Located at the very top, even higher than the title and motto, are the search bar and the favourites page, which is convenient for anyone looking for floor tiles for sale or whatever it is they want.

Immediately after this, are the image links to its latest products and offerings, also featuring the bold orange colour scheme that the site loves. The slideshow, while nice, does feel a little too fast at times, moving through the options in just a few seconds.

This use of visual aids is prevalent throughout the site, with a lot of images and links that add a splash of colour to the site, which is good as the background is plain white, throughout its entirety. The images are nice and welcoming, but they tend to be empty, lacking any people in them, and a human element. On top of that, the site’s images on the products page. Yes, the image tells you which link leads to the floor tiles for sale, but the white text can be hard to make out.

As mentioned before, the site’s background is white all the way, which gives it that neat look, which doesn’t take away from all of its visual aids. However, the dropdown menus and some of the text isn’t black, it’s a dark shade of grey, and they’re also rather lacking in size and presence, which can be problematic. This is best seen at the bottom of every page, which have more links. They’re a lighter shade of grey than the usual content.

Overall, the site uses visual aids quite well, though the tones and hues used are lacking in contrast, which gives a feel of being overly invested in the images and the like.

 

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Web Design Critique:  www.orchidthailand.com

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If you need flowers for any occasion or event, there are orchid suppliers in Thailand that specialize in exporting high quality cut orchids and other flowers around the world. There are more than 150 different species of orchids exporters in Thailand including other tropical flowers. There will always be a flower that will complement your event décor and color theme.

First impression

Like other web designs, the interactive slider at the landing page was created to immediately gain the attention of a visitor. There is no mistake that the website is about flowers because they are highlighted in the slider When the visitor clicks on begin, he is exposed to wide range of information on the orchids of Thailand from its history to the way the flowers are cultivated. The web designer used a generous amount of white space to make the page look neat and easy to read. The web designer also made use of effective marketing strategies like blogs that provides visitors with the information they seek.

Navigation

Aside from the horizontal navigation bar at the top of the page, there is another navigation bar when you scroll down. However, the information tips located on the navigation bar below the page does not work. It simply shows a message that the page cannot be found. However, the same link found at navigation bar on the top of the page works well to provide information to foreign buyers. Nevertheless, navigation is simple and user friendly and can be easily followed by a visitor.

Content

The volume of content that this website contains sets it apart from others. Content can easily generate leads and conversions because it looks like there was a proper market research. Content is clear, relevant and keyword-rich to deliver a message with conviction. Web design also followed the saying that a picture is worth a thousand words. People that hardly have enough time to read can process content through the beautiful images of flowers. The way that the website is designed reinforces the brand and helps customers make a purchasing decision with confidence. It is more than just an appealing website; it provides the content that buyers of flowers look for.

 

 

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Web Design Critique: Academy Supply

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School tables and chairs neatly arranged in circles and half-circles, neatly placed together with nothing out of place. A simple image, but for a school furniture company, a powerful one, as it lets them tell visitors to their site what they’re about without even needing to say a word. Metaphorically speaking.That’s a good impression, by all accounts; a straightforward delivery of a clear message: ‘We’re Academy Supplies, we’re a school furniture company and we’re here to help.’

The slideshow immediately below the site’s fold does communicates its identity quite well, as mentioned before. Like the rest of the site, it’s a straightforward communiqué to the customer, telling them what the company is about. This message is reinforced by what else is in the fold, with product listings, special offers, design ideas, services and the like.

Little is in the way between the visitor and the information they want, as immediately after they scroll down from the fold and the greeting slideshow, the info that you would want is already there. For the main page, these are the contact info as well as the links to the products listings as organised by product classification.

There is, however, a catch. The images or the visual aids (logos, product samples) tend to be very big. Now, while this helps a lot when it comes to getting an idea of what the furniture actually looks like, it also means that the pages need a bit of loading as well as scrolling to properly explore.

The professional and straightforward approach that the site of the school furniture company takes is also readily apparent with its colour scheme; plain white complimented with a cool, light blue, with the only other colour coming from the bright pink chat link, as well as the dark green text. Now, you might have noticed that there was emphasized, and there’s a very good reason for that.

One of the most notable things about the site is that, besides the images in product listings and the one below the fold, there really isn’t much in the way of colour in the site. Long paragraphs of grey text greet visitors in some pages, without a single image or splash of colour to break the monotony. This is the site’s biggest weakness made concise; in it’s aim to provide a professional, efficient webpage for visitors, it went too far and ended up with something that felt somewhat cold and lifeless.

 

 

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Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

First impression

This is a website where you can find artists that can create map illustrations based on your requirements. At the homepage, you will find different examples of illustrated maps from the different artists. When you click on an image, you will be able to peruse a larger size so that you check all the details. It also includes a portfolio of the artist in case you are interested. However, what will easily catch your attention when you arrive at the homepage is the call to action box at the left side that allows you to contact an agent. A little more information in the form of text has the potential to attract users who prefer to make an informed decision based on relevant information and not on the basis of images.

Navigation

The horizontal navigation menu is simple enough to use even for those who are not particularly tech savvy. However, a surprise await you because the other pages are more outstanding compared to the landing page. For example, if you will click on “videos” you will find a video of an artist performing a creative piece for a fashion edition. The landing page will be more exciting and enticing if a high quality video of an artist is highlighted while creating map illustrations. Nevertheless, the video shows the skills and experience of one internationally acclaimed artist. You will know more of the other artists when you click on “about” in the horizontal navigation menu at the top of the page. The social media icons at the bottom of the page are a marketing trick because it allows the website to interact with the user and increase the number of audience.

Content

The landing page may not provide the content you are searching for but it is more than made up for in the other pages. Just click on the links on the navigation menu for more interesting information. Content is organized pretty well and the generous use of white background tends to provide more focus on the images of map illustrations. The images were well chosen carefully to encourage a user to have one for himself.

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Web Design Critique: http://www.amor.com/

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There is a range of dating sites on the internet like latin-brides.net and www.amor.com that can be used by Latin men and women who are seeking for love, romance and long term relationships. Most of the Latin women who have joined https://latin-brides.net/ speak Spanish or Portuguese. They usually come from South America, Central America and North America.

First impression

The first thing that will catch the attention of a user is the call to action that is designed to make a conversion. The call to action button easily gets the attention it deserves because it placed in an area that a user will never miss. The piece of content on the landing page is designed to persuade a user to become a member of the dating site and view of the profiles of the members. The way it is designed is a strong one because it immediately tells a user what to do. While the call to action is concise it is not ridiculously short like “Sign up now”.

Navigation

Navigation for the site is approached in a different way. It is common for websites to include a navigation menu at the top of the page. However, the navigation for this site is at the bottom of the page because all the main parts of the website are already present on the landing page. While there is no standard design for navigation, putting it on the top of the page is still the best practice. It is not exactly the norm but navigation design depends on how you expect the user to use the site.

Content

The call to action box is superimposed on top of images of couples. However, if you want to view more profiles, you have to fill up the required fields which is a trick in order to gain conversions. Information provided is concise and simple because the priority is to influence a user to create a profile. Instead of prioritizing what the site can provide to visitors, it puts more importance on what visitors can do on the site. This strategy is effective for users who are in a hurry to find their mate and are not actually looking for information.

 

 

 

 

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Web Design Critique: Market Sports Online

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If you’re shopping through an AFL store, or any store for that matter, the only time you want to read through a wall of text regarding the company you’re dealing with, is when you want to make sure you’re not getting ripped off.

The Market Sports website has a barebones “About Us” page, which tells you enough to assure you that you’re at a trusted site, with a list of the official product providers, like ISC and New Balance. Now, obviously, there isn’t just one subpage in the “About Us” page, but they all have the bare minimum text. They tell you the necessary info; payment options, terms and conditions, that sort of thing, and then they move on. Now, a bit more text would be helpful, after all, there’s such a thing as “reading the fine print” and Terms and Conditions are definitely where you want that.

The rest of the site is as about as forthcoming with text; relying primarily on visual aids to operate. That being said, being greeted immediately with a header that tells you that shipping is free across Australia for any order worth more than $125 is very reassuring, considering how problematic shipping can be when it comes to these things, so that’s definitely a strong point.

The header itself also follows you around as you scroll through the pages, which is useful since it has links to visitor account and the shopping cart; things you obviously want to keep a close eye on when you’re shopping, regardless of whether or not its an AFL store you’re browsing through.

As we’ve mentioned before, the site uses as little text as possible, preferring to use visual aids and indicators to help people with their shopping. The banner’s a link to special offers and new releases, and the links to each footy team’s merchandise listings is marked by a square bearing the team colours. The site’s motto is “AFL shopping 100% Simple, Secure and Pain Free!”, and it certainly does well to hold up to that motto, with little unnecessary fluff filling up the screen.

The site’s basically, offers, products, teams, listings and merchandise; with little else. That isn’t necessarily a bad thing, mind you, but additional info for the legal matters, the Terms and Conditions, that sort of thing, would be well appreciated. In terms of operating as an AFL store site, it does its job really well, but more detailed info would be reassuring.

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