Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Many small businesses search the net for more info on Zoho books to help them streamline their business processes. As the business gets bigger, the owner can no longer rely on spreadsheet programs like Excel that does not guarantee against errors. By using software, data is entered automatically while allowing verifications to reduce the possibility of human errors.

The first thing you will notice in the landing page is the pre-dominantly sky-blue slider and white color scheme. Sky blue is a color that means honesty and respectability. The generous use of white color enhances the feelings that sky blue creates. Not all colors combine well with sky blue but the combination with white manages to create professionalism and sophistication. The combination may not be eye-catching but it enhances content.

Call to action is very prominent so that it easily catches user attention. No matter what a web design wants to accomplish, it cannot be done without a compelling call to action. The call to action is well crafted and designed to drive action. It tells the user exactly the action to take, how to take it and gain more information. It provides the user with motivation to share some information.

Users are enabled by navigation to choose the pages they want to visit. There are different areas of focus that are very interesting to business owners. Users are able to access content that is not present in the landing page. For example, if you click on areas of focus, you will see that information is properly organized and easy to understand.

Chat bots provide timely response to users to improve their experience. There are no missed sales because questions are addressed immediately.  The chat bot is well designed to help users make confident decisions. The chat bot also provides users with a personalized experience because it is like a human conversing with a customer.

Content is more than adequate to provide more info on Zoho books to the user. There are no unnecessary distractions that prevent the user from accessing information. The strength of the brand is clearly emphasized particularly the benefits that a business owner will gain.

 

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Web Design Critique: Elite Tutor

Web Design Critique: Elite Tutor

There’s elegance in simplicity; sometimes, less really is more. That’s what Elite Tutor, a Singaporean tuition firm, is going for their site, with a straightforward design and layout that doesn’t beat around the bush.

First thing that visitors to Elite Tutor’s site will see are the words “Need a Tutor?”, in large font, displayed prominently at the middle of the home page. It’s a question, true, but one that boldly communicates what the tuition firm is about without the need for any lengthy explanation or fancy visual aid.

This straightforward, simplistic, practically minimalistic, approach is the design aesthetic of the site. A simple white background contrasted with black text, with the occasional splash of color from important icons and logos.

The links for getting a tutor, the firm’s contact information, the link to their WhatsApp, and the link to their zendesk chat, these are a few of the things on the site that add a splash of color while also providing useful navigation and communication tools to visitors. They’re hard to miss, work quite nicely, are always accessible, and don’t distract from the main content, even though they use different colors, for example, the WhatsApp link is bright blue,, the live support interface is bright green, and the ‘request a tutor’ link is a black, pulsing icon that’s always located on the top left of the screen.

These aforementioned icons help expedite navigation in Elite Tutor’s site, alongside links to the other pages located atop the screen. All these elements, as mentioned before, never move from their positions relative to the browser, allowing visitors to access their functions whenever they need to, which is very convenient.

If anything feels wrong about Elite Tutor’s site, it’s the minimalistic design approach making the site feel empty at times. There’s a good amount of text to scroll through, all of which are informative without feeling overlong, but the issue is that there are no colorful logos or vibrant images of tutors or students to give the site a sense of life or a humanizing element.

The professional approach is something Elite Tutor does very well, but perhaps it could afford to put some faces on their customers or their staff. Learning and teaching, after all, is a very human process.

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

For businesses, it makes sense to read King Kong marketing reviews to gain ideas on the appropriate techniques that are guaranteed to generate good results. Traditional advertising strategies won’t work right now because people are staying home due to the pandemic. People spend most of their time online and it makes sense to a business to ensure an online presence.

White text on the background is not recommended because it affects readability. However, white text on a dark black plain background can be effective as long as it is used properly. It won’t hurt SEO either because trustworthy content is promoted. Virtually every site with trustworthy content ranks well on Google.

It is common to assume that the site used a one-page design because you can simply scroll down to access all the information that the site wants to share. However, there is a navigation menu on the left-hand corner of the landing page.

The focus of the website is to show its best work and digital knowledge to potential clients.

Prospects that visit the site must be influenced to click on a call to action. No clutter will distract the visitor’s attention from the information. Colourful designs can easily catch the eye but they are more appropriate for e-commerce sites than a digital agency.

The main objective of the site is to generate leads and this goal will be successful if the visitor can easily find what he needs. A single-page website helps in faster conversion because all the necessary features are communicated in the landing page. Loading time is faster and it is easy to use across all devices. For some users, the site can provide them with a good experience.

However, the website is not actually designed as a single page. Users will only assume after they scroll down the page because all the necessary information is provided in an organized manner. In fact, the site no longer needs the other pages.

The Google rating of the website is 4.6 stars. This means that users trust the website because it provides accurate information. Relevant information encourages visitors to stay longer on the page.

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Web Design Critique: https://exeterorthodontics.com

Web Design Critique: https://exeterorthodontics.com

The first thing that you will notice with ExeterOrthodontics.com is its simple design. The focus of web design is information which it wants to share to users.  Any aspects that will distract attention are greatly minimized if not totally eliminated. Choices are very limited so that the user can decide very quickly.

The most relevant elements of the website are the “request appointment” and “contact us today” buttons. Why? Because any user who visits an orthodontist’s website has decided that he wants his teeth fixed through traditional braces or clear aligners. It is very rare for anyone to make the effort to browse through a dental website without any valid reason. “Request appointment” is very visible and cannot be missed by any user.

Content is tailored to a specific user although it doesn’t mean that other users cannot benefit from the information provided in the homepage. Content is broken into bite-size pieces for easy readability. Photographs help break the monotony of text. However, if you do not look closely, you might miss the “text us” buttons. Before and after pictures are very important for the website of orthodontists because it provides users with an idea on how their teeth will look like after treatment.

Highlighting the cheap price of braces and aligners at $3,995 is a good trick to catch the attention of potential patients. It is cheaper than the average price asked by orthodontists in the United States. By explaining why prices are low, it removes all the doubts on the patient’s mind.

Users are lazy. They scan first before they read. When they are scanning, even the tiniest distraction can draw their attention away from what is really important. Because there is less clutter in this website, it maximizes impact. All the other elements that are left complement each other making it easy for information to be understood.

Colour helps in contrast but also infers meaning. When users come across the blue colour, they automatically understand what they need to do or where it will lead them to. White is generously used and contrasts well with blue. The colour theme makes the site look very professional.

 

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Web Design Critique: https://affordabledentalsolutions.com/

Web Design Critique: https://affordabledentalsolutions.com/

There are thousands of names available for a business but AffordableDentalSolutions.com found the most ideal name for its dental practice. It makes sense to use affordable because most users who are searching the net for dentists will usually include the word affordable in their search. Price is one of the key elements that can influence a patient’s decision.

One of the first things that you will notice in this website is its simplicity. Only the most critical elements are included which automatically makes the pages load faster. Loading time is consistent on all platforms from desktops to mobile phones. There is no clutter that will distract the attention of the user from important information.

The focus of the website is content because people are in a hurry to discover content that is relevant to their needs. Content is clear and concise enough to boost conversion rates. The lead generation form cannot be missed because it is conveniently placed in a right location. It is designed to become compatible with the rest of the page design.

It is a great idea to use a lot of white space to allow the website to breathe easily. Visitors find information quickly because there is no clutter that stops them from finding crucial information. Compelling call to action in a simple website design allows people to naturally know where to go when they visit the site.

A simple responsive web design increases the chances that a user will have the same great experience on the desktop and on the mobile phone. User experience is now the main focus of marketing. If a user is pleased with the experience they will believe and trust the service that is being offered.

A simple web design is easier to maintain and update. News, events and blog posts can be tweaked regularly to achieve landing page conversions.

Content is also properly organized from the more important information to the least essential. It has taken into account the elements that users will engage with like Lauren’s story and the success stories of patients who have had dental implants and full mouth restoration.

 

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Web Design Critique: Earthwise Hauling

Web Design Critique: Earthwise Hauling

Organization, proper presentation; a company has to look trustworthy, even when they deal with junk. Especially so, in fact. If Earthwise Hauling’s site; earthwisehauling.com, is any indication, they got the memo.

The company’s goal is to provide eco-friendly junk removal, and their color scheme communicates that intention quite well, with a white and green pairing that gives the site a friendly feel. This friendly aesthetic is something the site embraces, using selected icons and images, the latter of which also gives it a much needed human element.

As for the content, it’s well organized, and kept concise, with good use of bullets, tables, and short paragraphs. It sticks to the site’s goal of looking friendly by using brighter shades of green for highlighting, and Sans Serif font to give it that soft aesthetic, which works well.

While there’s a lot of visual media, they don’t feel overwhelming, nor do they overpower the text, though there is a bit of scrolling needed for pages. They also add a bit of interactivity within the site, like with the Services and Pricing page, which has the options listed in a table, with options affecting the visual of the hauling truck located to its right.

Navigation is straightforward, with the standard main menu up top with all the links to the pages, as well as the associated social media accounts for the company. It sticks to the top of the browser while scrolling down, letting users access it all the time. There’s a button that automatically scrolls back up to the top of every page, and there’s also an abundance of links on the content itself, so navigation feels organic and convenient.

On the technical side, the site’s page code is beautifully done; organized and makes the most use of CSS and Javascript, with lots of callouts for formatting. As a result, most of what’s visible when viewing the site’s source are links, neatly organized with judicious use of line breaks.

Overall, earthwisehauling.com is a beautifully done piece, with great organization and use of color and visual images to help sell its status as a junk hauling business.

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