Web Design Critique: Fitzhugh Decorating

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When one hires a decorating company, they expect that the decorators pay great attention to design, and aesthetics. Going by Arthur Fitzhugh Decorating’s website, they know what they’re doing.

Sporting the classic plain white background, with two widgets that stay at the top of the page even as visitors scroll down. The topmost is orange, and has links to the company’s Twitter, as well as company phone number and a link to the quotes page, for easy access. The second widget is the main navigation tool, with links to all of the pages in the site.

Certain pages also have an additional navigation section, one that doesn’t scroll down with the page, to the right of the content. Below this are the contact details of the company; telephone number, mobile number, and address, with an image from Google Maps giving directions to the company’s headquarters. At the bottom of every page is more navigation links as well as contact information; with all the information that’s seen in the other navigation segments. All in all, this abundance in navigation options makes the site easy to navigate through, with options to access quotations and contact details at all times, which is a big help.

As for content, the text is fairly straightforward; descriptive without coming across as superfluous. They say what the company wants to say without overwhelming visitors with gigantic walls of text. Formatting is also well-done, with starting text being a bit bigger than most to give it emphasis, while the normal text is just the right size to be legible without looking like it wastes space.

One thing worth noting, is that the starting text for the Our Services pages tend to be mere edits of a template, which always start with “We at Arthur Fitzhugh Decorating…”. While it’s understandable that the site want to make it clear that they’re a decorating company worth hiring, the fact that they repeat that message in several pages is a bit of an annoyance, all the more noticeable since they’re at the first part of several pages.

The images in the site aren’t too big, and some pages do lack them, but when they do show up, they add some much needed colour to the site, adding a clear, visual representation of what the company can do, which, given their services and their industry, is key. The way they handled these images, these ‘decorations’, show a concern for detail that’s desirable for a decorating company.

All in all, the site is well-designed, well-constructed, with good choice in its use of images, colours, and formatting, though the text might need a bit of work.

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Web Design Critique: Boardwalk Catering

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A straightforward, black and white site, contrasted with vibrant imagery of delicious, well-catered food. That’s what’ll greet people who visit the site of Boardwalk Catering, a wedding caterer in Sydney, one that believes in good imagery, if their site is anything to go by.

The site sports a straightforward layout, the header, with the mandatory links to all of the other parts of the site, as well as sites to Facebook and Instagram. Immediately after that, are the images of the catering that the company provides.

Notably, there’s a distinct lack of account control options, like Log In, with the only way to stay in contact with the catering service being the “Contact” page, which has a link in the main header. That being said, the contact is only for a single event, which might be problematic for anyone looking to hire this particular wedding caterer in Sydney for repeat events.

For the main page, these images are presented in a slideshow, and act as links to the company’s services.

Save for the images in Venues and the Main Pages, these image don’t link to anything. They may be clicked on to see a bigger version, but not much else besides that, which does come across as a bit of a waste of space.

Not to say that these images aren’t well-done though. Quite the contrary, the images are exceptionally done, and greatly presented, letting them give the site that splash of colour, and energy it really needs. These beautiful images are strewn across the site’s pages, making them feel memorable, and gives visitors a good idea of what to expect from this wedding caterer in Sydney, which is always a plus when you’re marketing.

The icon for Facebook and Instagram sport a black and white colour scheme, not their usual, more iconic iterations, which is strange for social media sites, which are heavily reliant on being bright and bold to stand out. This is somewhat indicative of the site’s biggest shortcoming.

The images on the site are well-done, well-presented and appealing, there is little doubt about that. However, the monotonous black and white colour scheme that it uses, combined with fairly small text, does make the site come across as barren, at least in the areas where there’s little images, only the fairly verbose walls of text that the site sports.

It feels as if the site invested too much into the images, to the detriment of everything else. Yes, they’re the lynchpin of the site’s identity, but everything needs to feel distinct and noteworthy, too.

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Web Design Critique: https://sratchadahotel.com

Visitors to Bangkok have lots of options when it comes to hotels. One of the most important factors that can affect a decision is location. The convenient location of hotel near Central Rama 9 makes it accessible to shopping venues and other entertainment destinations. It is also a few minutes’ walk away to the BTS System for visitors who want to explore the city of Bangkok and nearby areas.

First impression

The use of aslider in the web pages is quite common among hotel websites. They only differ based on how the web designer chose the images to present what the hotel offers. Sliders give users an idea on what to expect from the hotel and quality images will certainly gain attention. However, what is more eye catching besides the slider is the call to action button that encourages a user to book a room now to enjoy a better price. The call to action button is also consistent throughout the pages to get higher conversions.

Navigation

The most number of guests can be attracted by user-friendly navigation. Complex navigation does not work for hotel websites because users want to find information quickly; otherwise, they will leave the page for the competitor. The labels in the navigation bar allow the user to discover the most desirable pages that contains the information they seek. However, the ultimate goal of the website which is to generate conversions is achieved through the call to action buttons for booking and reservations.

Content

Adequate information regarding the hotel’s offerings is provided for users who want to make a confident decision. Details are carefully explained in sentences that are easy to understand. The website is well organized in a clean and sensible way without distraction and clutter. The colour scheme chosen provides the hotel website with a unified and polished look. The subdued colour scheme makes it easy to read and understand the large amount of content. It is very apparent that the web designer decided to focus more on content than design to achieve better interaction with users. When it comes down to it, users are not really interested on how the pages were designed because they are more interested in content.

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Web Design Critique: Catalyst Events Solutions

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Today we are going to critique the website of Catalyst Events Solutions which specializes in conference and event management especially for clients that are is Sydney. The company also boasts of having staff members based in Brisbane as well as Melbourne. Today we are going to critique its website which is at

  • When it comes to website design, the first thing the users will see is the aesthetic aspect along with visual impact. According to research, 94 per cent of users make their first impression based on the design of the website while 75 per cent said that they based the credibility of the company on the design handpicked for the website.
  • After aesthetics, another aspect to focus on is the navigation. This is the most basic way by which users can move around the website and learn information that relates to the company, their products and services. Getting everything right for these two aspects is important because it will help them decide whether to do business with the company or not.
  • When it comes to critiquing a website, the content should be reviewed just as carefully. The content should be able to educate those who read it.
  • Users do not have a lot of time to waste on a website that is hard to figure out. The users will only stay when they know they can get something out of the site. Otherwise, the users will not remain on the website and look for other alternative sites instead. Adding impressive features on a website is useless if usability is not made the top priority.
  • If you have existing clients that have visited your website recently, it is much easier to ask them for feedback on how the website can be improved. Clients who are looking for company that will handle conference and event management will more likely hire one with website that looks more put together compared to the one that is not the least bit professional looking either with the aesthetics, the design or the function as a whole.
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Web Design Critique: Amber Tiles AU

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“Amber has the answer”, is the motto of Amber Tiles AU, which it features across the company logo, both of which feature bold orange colours at the top of the page which pop from the site’s white background. It’s certainly good at grabbing attention, which condenses what the site does quite well.

The logo and the motto are located on the menu bar, which contains all the links and bits that you would expect from such a thing; home page, about us, offers, products, promos, contact information, that sort of thing. Located at the very top, even higher than the title and motto, are the search bar and the favourites page, which is convenient for anyone looking for floor tiles for sale or whatever it is they want.

Immediately after this, are the image links to its latest products and offerings, also featuring the bold orange colour scheme that the site loves. The slideshow, while nice, does feel a little too fast at times, moving through the options in just a few seconds.

This use of visual aids is prevalent throughout the site, with a lot of images and links that add a splash of colour to the site, which is good as the background is plain white, throughout its entirety. The images are nice and welcoming, but they tend to be empty, lacking any people in them, and a human element. On top of that, the site’s images on the products page. Yes, the image tells you which link leads to the floor tiles for sale, but the white text can be hard to make out.

As mentioned before, the site’s background is white all the way, which gives it that neat look, which doesn’t take away from all of its visual aids. However, the dropdown menus and some of the text isn’t black, it’s a dark shade of grey, and they’re also rather lacking in size and presence, which can be problematic. This is best seen at the bottom of every page, which have more links. They’re a lighter shade of grey than the usual content.

Overall, the site uses visual aids quite well, though the tones and hues used are lacking in contrast, which gives a feel of being overly invested in the images and the like.

 

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Web Design Critique:  www.orchidthailand.com

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If you need flowers for any occasion or event, there are orchid suppliers in Thailand that specialize in exporting high quality cut orchids and other flowers around the world. There are more than 150 different species of orchids exporters in Thailand including other tropical flowers. There will always be a flower that will complement your event décor and color theme.

First impression

Like other web designs, the interactive slider at the landing page was created to immediately gain the attention of a visitor. There is no mistake that the website is about flowers because they are highlighted in the slider When the visitor clicks on begin, he is exposed to wide range of information on the orchids of Thailand from its history to the way the flowers are cultivated. The web designer used a generous amount of white space to make the page look neat and easy to read. The web designer also made use of effective marketing strategies like blogs that provides visitors with the information they seek.

Navigation

Aside from the horizontal navigation bar at the top of the page, there is another navigation bar when you scroll down. However, the information tips located on the navigation bar below the page does not work. It simply shows a message that the page cannot be found. However, the same link found at navigation bar on the top of the page works well to provide information to foreign buyers. Nevertheless, navigation is simple and user friendly and can be easily followed by a visitor.

Content

The volume of content that this website contains sets it apart from others. Content can easily generate leads and conversions because it looks like there was a proper market research. Content is clear, relevant and keyword-rich to deliver a message with conviction. Web design also followed the saying that a picture is worth a thousand words. People that hardly have enough time to read can process content through the beautiful images of flowers. The way that the website is designed reinforces the brand and helps customers make a purchasing decision with confidence. It is more than just an appealing website; it provides the content that buyers of flowers look for.

 

 

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