Web Design Critique: Budget Tyres Southport

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Budget Tyres Southport is a company specializing in tyres and brakes. They are proud to offer the most affordable tyres on the Gold Coast without compromising quality. Their tyre services are available at their location in Southport, Gold Coast. They are considered to be leading in the industry in their area because of professionalism, high quality products and affordable prices. Let us move on to critiquing their website located at www.budgettyressouthport.com.

Searchability. Using Google search engine, searching for keywords “budget tyres Southport” shows that the website is on top of the list. It shows its Facebook page first and the website follows. This is a good indication that the website has employed Search Engine Optimization which will help local customers find them easily.

Usability. The website is pretty simple and easy to use. All the pages are loading correctly and no links are broken. User satisfaction is pretty high when browsing around because the site is straightforward. Its main purpose is to provide visitors with information regarding the company such as its location, contact number and the services they offer.

Navigation. When browsed using a regular browser such as Google Chrome, all the pages in the website are located at the top of the page. When viewed with a smaller screen, the navigation option transform into a hamburger menu located at the top left of the page. There are no other links at the bottom since the page is short and concise. Aside from the four main pages, there are no subpages that might create confusion to users.

Design. The layout is minimalistic but it conveys professionalism. The white background makes it easy to read the texts and highlights the only image on every page. The logo of the website is located at the top of the homepage and is available in every page which shows consistency.

Content. If you are looking to browse products to choose tyres on the Gold Coast then you might be a little disappointed as there are no products listed on the site. The customers are directed to visit the store in order to see their wide selection of tyres as well as brakes available. With this, every page is short and simple with only important information provided.

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Web Design Critique: Turbotax Intuit

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TurboTax works says that they’ll do all the math, and the customers only need to simple questions about their lives, what they do for a living, whether they own a home, any dependents or the like. They also give a guarantee that taxes and zoom filings will be done right, since they’re updated with the latest tax laws.

The first thing you can see in the home page is the header that tells you how long you have to file your taxes, which, for those filing in 2018, it’s 4/17/18, thanks to a holiday. It’s the first thing you see in the page, following by the header and the main menu themselves. It’s a nice reminder, and most certainly adhering to the ‘up-to-date’ bit.

The first image you’ll see is a welcoming woman holding a tablet showing off her federal tax refund, which is flanked by the text telling customers that they’re guaranteed to get the maximum federal tax refund. The “guaranteed” is even emboldened in blue text, which stands out from the plain white background.

Here’s something worth noting, the site is very plain with the only splashes of colors from images or from links. This doesn’t make the site feel bland, because there are quite a few images and links, each giving a splash of color, though it is still primarily white. There are also blue bars that gives out the fine points of the firm’s operations, which is straightforward.

There are also three icons with three assurances to customers. First, is Maximum Refund Guarantee, followed by Complete Check of Returns and, finally, 100% Accurate Calculations Guarantee, which any visitor will be seeing quite a bit. There are arrows, which promote what the firm does, how it helps you with zoom filings, that sort of thing.

There’s also promotions for their products, which, once again, use welcoming images of joyful people in order to promote their products and services, with reviews. Once you get past the initial “Start for Free” events there’s just promotions for products. Notably, the start for free page is very barebones once you get there, which is notable, when compared to every other page, the log in page, etc. It is only at the bottom of the page where you’ll see links for the other key pages, which means you’ll have to do quite a bit of scrolling down.

The site’s quite straightforward, though there’s quite a bit of heavy leaning towards promotions, and the visual aids are primarily aimed at promoting the services and products, so you’ll have to take a bit of a look, with a bit of clicking to do to get where you want.

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Website Critique: www.coldaconstructions.com.au/index

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A custom-designed office and workplace can be realized through commercial fitouts in Canberra that provides office design and furnishing solutions for the most affordable price. Aside from enhancing aesthetics to attract the attention of consumers, a team of designers will ensure operational efficiency. The design team will listen to your ideas and create them into reality.

First impression

This is a perfect example of a professional website that will easily gain the trust of consumers. The image slider is used by the web designer to introduce the offerings of the business. Aside from learning how the service works through the information provided, the image slider allows them to view the outcome. Visitors can watch the image slider prior to reading business information. A call to action button is prominently placed to generate leads and eventually conversions. Visual content and user experience encourages users to keep on scrolling down the page. The right placement of images highlights each section while the generous use of white space properly frames content.

Navigation

At first glance, you can immediately determine that navigation is simple and user friendly. Visitors have a clear indication of what to expect from the website. They are encouraged to explore because they clearly see the navigation bar and links. Visitors will stay longer because they like what they see and because it is a pleasure to use. The navigation bar is pretty consistent throughout the pages to ensure that a visitor does not get lost while searching for more information. Links are descriptive and will encourage the visitor to further explore the pages.

Content

A visitor immediately understands what the website is all about within a few seconds of viewing the homepage. The image slider at the top of page below the navigation bar tells the visitor what the business does. One of the marketing tricks that the web designer used effectively is testimonials which give visitors a reason to trust the site. Colours, size of text and image placements were done in a cohesive manner to highlight the information provided in each section. White space has been generously used to highlight areas where visitors can perform an action on.

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