Web Design Critique: Academy Supply

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School tables and chairs neatly arranged in circles and half-circles, neatly placed together with nothing out of place. A simple image, but for a school furniture company, a powerful one, as it lets them tell visitors to their site what they’re about without even needing to say a word. Metaphorically speaking.That’s a good impression, by all accounts; a straightforward delivery of a clear message: ‘We’re Academy Supplies, we’re a school furniture company and we’re here to help.’

The slideshow immediately below the site’s fold does communicates its identity quite well, as mentioned before. Like the rest of the site, it’s a straightforward communiqué to the customer, telling them what the company is about. This message is reinforced by what else is in the fold, with product listings, special offers, design ideas, services and the like.

Little is in the way between the visitor and the information they want, as immediately after they scroll down from the fold and the greeting slideshow, the info that you would want is already there. For the main page, these are the contact info as well as the links to the products listings as organised by product classification.

There is, however, a catch. The images or the visual aids (logos, product samples) tend to be very big. Now, while this helps a lot when it comes to getting an idea of what the furniture actually looks like, it also means that the pages need a bit of loading as well as scrolling to properly explore.

The professional and straightforward approach that the site of the school furniture company takes is also readily apparent with its colour scheme; plain white complimented with a cool, light blue, with the only other colour coming from the bright pink chat link, as well as the dark green text. Now, you might have noticed that there was emphasized, and there’s a very good reason for that.

One of the most notable things about the site is that, besides the images in product listings and the one below the fold, there really isn’t much in the way of colour in the site. Long paragraphs of grey text greet visitors in some pages, without a single image or splash of colour to break the monotony. This is the site’s biggest weakness made concise; in it’s aim to provide a professional, efficient webpage for visitors, it went too far and ended up with something that felt somewhat cold and lifeless.

 

 

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Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

First impression

This is a website where you can find artists that can create map illustrations based on your requirements. At the homepage, you will find different examples of illustrated maps from the different artists. When you click on an image, you will be able to peruse a larger size so that you check all the details. It also includes a portfolio of the artist in case you are interested. However, what will easily catch your attention when you arrive at the homepage is the call to action box at the left side that allows you to contact an agent. A little more information in the form of text has the potential to attract users who prefer to make an informed decision based on relevant information and not on the basis of images.

Navigation

The horizontal navigation menu is simple enough to use even for those who are not particularly tech savvy. However, a surprise await you because the other pages are more outstanding compared to the landing page. For example, if you will click on “videos” you will find a video of an artist performing a creative piece for a fashion edition. The landing page will be more exciting and enticing if a high quality video of an artist is highlighted while creating map illustrations. Nevertheless, the video shows the skills and experience of one internationally acclaimed artist. You will know more of the other artists when you click on “about” in the horizontal navigation menu at the top of the page. The social media icons at the bottom of the page are a marketing trick because it allows the website to interact with the user and increase the number of audience.

Content

The landing page may not provide the content you are searching for but it is more than made up for in the other pages. Just click on the links on the navigation menu for more interesting information. Content is organized pretty well and the generous use of white background tends to provide more focus on the images of map illustrations. The images were well chosen carefully to encourage a user to have one for himself.

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Web Design Critique: http://www.amor.com/

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There is a range of dating sites on the internet like latin-brides.net and www.amor.com that can be used by Latin men and women who are seeking for love, romance and long term relationships. Most of the Latin women who have joined https://latin-brides.net/ speak Spanish or Portuguese. They usually come from South America, Central America and North America.

First impression

The first thing that will catch the attention of a user is the call to action that is designed to make a conversion. The call to action button easily gets the attention it deserves because it placed in an area that a user will never miss. The piece of content on the landing page is designed to persuade a user to become a member of the dating site and view of the profiles of the members. The way it is designed is a strong one because it immediately tells a user what to do. While the call to action is concise it is not ridiculously short like “Sign up now”.

Navigation

Navigation for the site is approached in a different way. It is common for websites to include a navigation menu at the top of the page. However, the navigation for this site is at the bottom of the page because all the main parts of the website are already present on the landing page. While there is no standard design for navigation, putting it on the top of the page is still the best practice. It is not exactly the norm but navigation design depends on how you expect the user to use the site.

Content

The call to action box is superimposed on top of images of couples. However, if you want to view more profiles, you have to fill up the required fields which is a trick in order to gain conversions. Information provided is concise and simple because the priority is to influence a user to create a profile. Instead of prioritizing what the site can provide to visitors, it puts more importance on what visitors can do on the site. This strategy is effective for users who are in a hurry to find their mate and are not actually looking for information.

 

 

 

 

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Web Design Critique: Market Sports Online

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If you’re shopping through an AFL store, or any store for that matter, the only time you want to read through a wall of text regarding the company you’re dealing with, is when you want to make sure you’re not getting ripped off.

The Market Sports website has a barebones “About Us” page, which tells you enough to assure you that you’re at a trusted site, with a list of the official product providers, like ISC and New Balance. Now, obviously, there isn’t just one subpage in the “About Us” page, but they all have the bare minimum text. They tell you the necessary info; payment options, terms and conditions, that sort of thing, and then they move on. Now, a bit more text would be helpful, after all, there’s such a thing as “reading the fine print” and Terms and Conditions are definitely where you want that.

The rest of the site is as about as forthcoming with text; relying primarily on visual aids to operate. That being said, being greeted immediately with a header that tells you that shipping is free across Australia for any order worth more than $125 is very reassuring, considering how problematic shipping can be when it comes to these things, so that’s definitely a strong point.

The header itself also follows you around as you scroll through the pages, which is useful since it has links to visitor account and the shopping cart; things you obviously want to keep a close eye on when you’re shopping, regardless of whether or not its an AFL store you’re browsing through.

As we’ve mentioned before, the site uses as little text as possible, preferring to use visual aids and indicators to help people with their shopping. The banner’s a link to special offers and new releases, and the links to each footy team’s merchandise listings is marked by a square bearing the team colours. The site’s motto is “AFL shopping 100% Simple, Secure and Pain Free!”, and it certainly does well to hold up to that motto, with little unnecessary fluff filling up the screen.

The site’s basically, offers, products, teams, listings and merchandise; with little else. That isn’t necessarily a bad thing, mind you, but additional info for the legal matters, the Terms and Conditions, that sort of thing, would be well appreciated. In terms of operating as an AFL store site, it does its job really well, but more detailed info would be reassuring.

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Web Design Critique: South America Tours.au

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South America Tours.au does a lot to tell you what they do, what they offer and what they’re passionate about; their slogan “South America Tours Pty. Ltd, the South American tour specialists” is sort of moot.No need to ask if they handle South America tours; the name says it all, very straightforward, to say the least.

Straightforward is the name of the game for the company’s site. It has a logo of a traveller walking with the aid of their cane, flanked by the contact details based on the location of the visitor to the site, with a link for contacting the site followed by the “Customize Your Trip” button. The button leads to the service that the site brags about so much: customizing your own South America tours, with choices on location, what your dream holiday is like, and your contact details, which is then followed by a long downward scroll filled with nothing but tour highlights, an effective way of appealing to someone who’s clearly interested, at least enough to click the link.

Following that is the banner, with a quaint and welcoming slideshow for visitors; it’s appealing, in an understated kind of way. The first image is a South American woman smiling warmly towards the camera, which has a very humanizing element to the site. It gives that welcoming appeal.

Immediately after that are a list of the most popular tours, with cost, description and length. They tell you what you’ll get when you sign up for a tour with a pretty little thumbnail so you also see what you’ll be getting. Scroll down and you’ll see a list of Tour Ideas, which follows the same format, in case you want to check the other tours you can go on.

Below that is a short introduction to South America Tours Pty Ltd, which tells you who they are and what they do, though, again, the name’s so straightforward it says plenty. The “About Us” bit is more an advertisement, though it’s pretty good, all the same. Then a short introductory video, which does pretty much the same thing.

Now, as we’ve mentioned before, the central point of the site’s advertising is how you can customize your trips for yourself, and, after the site tells you that you’re dealing with the self-described “Boutique South America Travel Specialist”, there’s another link for customising your trip to South America.

After that are some tips for planning your trip; notice how you’re lead to the tips, the additional tidbits and info after the main stuff. That’s the thing, the site ropes you in with the stuff you need to get the tour you want, then gives you additional info on what you want. It’s straightforward, and professional but also welcoming.

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Web Design Critique: Budget Tyres Southport

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Budget Tyres Southport is a company specializing in tyres and brakes. They are proud to offer the most affordable tyres on the Gold Coast without compromising quality. Their tyre services are available at their location in Southport, Gold Coast. They are considered to be leading in the industry in their area because of professionalism, high quality products and affordable prices. Let us move on to critiquing their website located at www.budgettyressouthport.com.

Searchability. Using Google search engine, searching for keywords “budget tyres Southport” shows that the website is on top of the list. It shows its Facebook page first and the website follows. This is a good indication that the website has employed Search Engine Optimization which will help local customers find them easily.

Usability. The website is pretty simple and easy to use. All the pages are loading correctly and no links are broken. User satisfaction is pretty high when browsing around because the site is straightforward. Its main purpose is to provide visitors with information regarding the company such as its location, contact number and the services they offer.

Navigation. When browsed using a regular browser such as Google Chrome, all the pages in the website are located at the top of the page. When viewed with a smaller screen, the navigation option transform into a hamburger menu located at the top left of the page. There are no other links at the bottom since the page is short and concise. Aside from the four main pages, there are no subpages that might create confusion to users.

Design. The layout is minimalistic but it conveys professionalism. The white background makes it easy to read the texts and highlights the only image on every page. The logo of the website is located at the top of the homepage and is available in every page which shows consistency.

Content. If you are looking to browse products to choose tyres on the Gold Coast then you might be a little disappointed as there are no products listed on the site. The customers are directed to visit the store in order to see their wide selection of tyres as well as brakes available. With this, every page is short and simple with only important information provided.

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