Tips To Design A Strong UX/UI

The User experience and user interface design of a website or mobile application are critical factors that determine its success. A good UX helps the users to do the tasks they are interested to do, while browsing your webpage or mobile app.

You have to keep the audience’s requirements at the center while designing the UX/UI design of your website or app. This helps to ensure that your users are pleased while using your website/app.  When the users feel good to use the app they are more likely to stick to the website/ app and recommend it to their family and friends.

Here are some tips to create a great UI/U design for your website or mobile application.

Think Like Your Audience

You have to put yourself in your customer’s shoes and think like them to determine what they would like to do on your page. Make a list of all the actions and arrange the actions into a sequence. For example, if you are selling books

  1. The customer will first land on your homepage
  2. They will click on the author of their choice or the genre of the book
  3. They will next choose the book they want to buy
  4. Check out

Ensure that each and every action by the customers should be done in maximum 5 steps.

For example, in the website of KDG, www.kyledavidgroup.com, the UX/UI is very simple. You can easily search for the products and services they offer and know more about each of the services with the click of a button. All the tabs that lead to different pages that talk about the services provided are placed at the top of page, which makes it easier for the users to locate them. You can contact the company by clicking the contact tab and filling out their contact form.

Evoke Emotions

Think what emotions you want to invoke in your audience when they visit your web page and purchase your products or services. Use different elements of the UX/UI design to evoke these feelings. Your brand identity and voice should be the guiding point while designing the elements of your UX design such as shapes, colors, content, navigation etc.

Sketch Out Each Page

The next step is to sketch each page of your website or app. Use the list of actions prepared in the first step to sketch the pages of your website.

Test and Analyze

Testing helps you to identify any flaws in the design and analyze the reasons. You can ask your friends, family and colleagues to test the UX of your website or app.

A good UX/UI design is important to ensure the success of your website/ app. Consult experienced website designers with expertise in UX/UI designing to help you in the process.

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Web design critique: www.starbrightmontessori.com

Web design critique: www.starbrightmontessori.com

Very often, parents find it pretty difficult to choose a preschool for their child. Every parent wants quality education for their child because of the benefits it will provide throughout the child’s life. At Starbright Montessori, parents are assured that their child’s physical, emotional and cognitive skills will be developed in a favourable environment.

One of the biggest challenges for a web designer is to make sure that the school website stands out from the competition. Web design must be memorable and make a strong impact to the target audience. The website of Starbright Montessori has been designed with simplicity in mind. It seems that the goal of the web designer is to make content easily accessible without any distractions and clutter.

The website has a clean layout without any unnecessary clutter that will distract the user’s attention from information. The space between the lines makes it easier to read text. Readers are guided accordingly to the most important parts of design in a subtle way. Users can get information quickly because pages are not overcrowded with graphics and images. Besides that, simple designs are also easy to update.

It is very noticeable that the homepage does not contain any images. Visitors will only see informative videos below the call to action button. Instead of images on the homepage, pictures are complied in the gallery that can be clicked on from the navigation menu. Navigation is simple and clear enough for a user who wants more information about the school and its features. However, it is easy enough to be more creative in some of the pages because there are some audiences that prefer color and excitement.

Not only does the school sell itself – it also lists down the benefits of preschool programs. Support is provided through the parents testimonials in the YouTube video. Using videos in web design is a good trick because there are users who are too impatient to read text. Starbright Montessori also has a page for school events. This is another way of showcasing what the school offers to students and parents. The website tells a good story which can convince parents to put their children to preschool.

 

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Web Design Critique: Theft Lawyer

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About Donich Law Professional Corporation

The company, Donich Law Professional Corporation is a respected Law Firm in Toronto which offers expert legal services to its numerous clients. Its results-oriented method benefits the clients with cost-efficient legal services giving high success rates. The company has a multi-cultural practice that provides superb service to foreign and domestic clients. The company delivers practical results in Professional Regulation, CivilLitigation, and Criminal Defence.

Searchability. When searching for the “Theft lawyer” keywords, the website emerges on the tenth page and the 4th site of the results on the Google search engine that does present a good suggestion of the popularity of the company. But when you put the texts “in Toronto” after the original keywords, it would show the website on the first page and eleventh site on the results of Google search.

Usability. The website is filled with useful information on legal matters that would help the users determine the reliability of the company. The web page also shows its defended cases that serve as testimonials to support the company’s good standing to the people.

Navigation. The menus are horizontally arranged at the uppermost portion of the page; however, no drop-down menus are provided on each page. The website does not also provide menu links at the lowermost part of the web page. The users must scroll back upwards to open another menu tab which is not convenient for the users considering that the subjects of each page are long which could take time.

Design and layout. The layout and design of the site is modest and exudes professionalism which reflects the image of the firm. Everything on the website’s contents clearly focuses on the company’s profile that is beneficial to the law firm. Different client logos prove the company’s reputation.The pictures shown on the web page describe much of the law firm’s credibility. The design of the website is packed with relevant information that the users can benefit from.

Contents. All the contents of the law firm’s website provide useful data about the company and its legal services. The website also shows a map placed at the lower part of the page that shows the location of the office. The clients can leave a message on the fields provided on the page.

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Web Design Critique: Fitzhugh Decorating

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When one hires a decorating company, they expect that the decorators pay great attention to design, and aesthetics. Going by Arthur Fitzhugh Decorating’s website, they know what they’re doing.

Sporting the classic plain white background, with two widgets that stay at the top of the page even as visitors scroll down. The topmost is orange, and has links to the company’s Twitter, as well as company phone number and a link to the quotes page, for easy access. The second widget is the main navigation tool, with links to all of the pages in the site.

Certain pages also have an additional navigation section, one that doesn’t scroll down with the page, to the right of the content. Below this are the contact details of the company; telephone number, mobile number, and address, with an image from Google Maps giving directions to the company’s headquarters. At the bottom of every page is more navigation links as well as contact information; with all the information that’s seen in the other navigation segments. All in all, this abundance in navigation options makes the site easy to navigate through, with options to access quotations and contact details at all times, which is a big help.

As for content, the text is fairly straightforward; descriptive without coming across as superfluous. They say what the company wants to say without overwhelming visitors with gigantic walls of text. Formatting is also well-done, with starting text being a bit bigger than most to give it emphasis, while the normal text is just the right size to be legible without looking like it wastes space.

One thing worth noting, is that the starting text for the Our Services pages tend to be mere edits of a template, which always start with “We at Arthur Fitzhugh Decorating…”. While it’s understandable that the site want to make it clear that they’re a decorating company worth hiring, the fact that they repeat that message in several pages is a bit of an annoyance, all the more noticeable since they’re at the first part of several pages.

The images in the site aren’t too big, and some pages do lack them, but when they do show up, they add some much needed colour to the site, adding a clear, visual representation of what the company can do, which, given their services and their industry, is key. The way they handled these images, these ‘decorations’, show a concern for detail that’s desirable for a decorating company.

All in all, the site is well-designed, well-constructed, with good choice in its use of images, colours, and formatting, though the text might need a bit of work.

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Web Design Critique: Boardwalk Catering

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A straightforward, black and white site, contrasted with vibrant imagery of delicious, well-catered food. That’s what’ll greet people who visit the site of Boardwalk Catering, a wedding caterer in Sydney, one that believes in good imagery, if their site is anything to go by.

The site sports a straightforward layout, the header, with the mandatory links to all of the other parts of the site, as well as sites to Facebook and Instagram. Immediately after that, are the images of the catering that the company provides.

Notably, there’s a distinct lack of account control options, like Log In, with the only way to stay in contact with the catering service being the “Contact” page, which has a link in the main header. That being said, the contact is only for a single event, which might be problematic for anyone looking to hire this particular wedding caterer in Sydney for repeat events.

For the main page, these images are presented in a slideshow, and act as links to the company’s services.

Save for the images in Venues and the Main Pages, these image don’t link to anything. They may be clicked on to see a bigger version, but not much else besides that, which does come across as a bit of a waste of space.

Not to say that these images aren’t well-done though. Quite the contrary, the images are exceptionally done, and greatly presented, letting them give the site that splash of colour, and energy it really needs. These beautiful images are strewn across the site’s pages, making them feel memorable, and gives visitors a good idea of what to expect from this wedding caterer in Sydney, which is always a plus when you’re marketing.

The icon for Facebook and Instagram sport a black and white colour scheme, not their usual, more iconic iterations, which is strange for social media sites, which are heavily reliant on being bright and bold to stand out. This is somewhat indicative of the site’s biggest shortcoming.

The images on the site are well-done, well-presented and appealing, there is little doubt about that. However, the monotonous black and white colour scheme that it uses, combined with fairly small text, does make the site come across as barren, at least in the areas where there’s little images, only the fairly verbose walls of text that the site sports.

It feels as if the site invested too much into the images, to the detriment of everything else. Yes, they’re the lynchpin of the site’s identity, but everything needs to feel distinct and noteworthy, too.

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Web Design Critique: Catalyst Events Solutions

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Today we are going to critique the website of Catalyst Events Solutions which specializes in conference and event management especially for clients that are is Sydney. The company also boasts of having staff members based in Brisbane as well as Melbourne. Today we are going to critique its website which is at

  • When it comes to website design, the first thing the users will see is the aesthetic aspect along with visual impact. According to research, 94 per cent of users make their first impression based on the design of the website while 75 per cent said that they based the credibility of the company on the design handpicked for the website.
  • After aesthetics, another aspect to focus on is the navigation. This is the most basic way by which users can move around the website and learn information that relates to the company, their products and services. Getting everything right for these two aspects is important because it will help them decide whether to do business with the company or not.
  • When it comes to critiquing a website, the content should be reviewed just as carefully. The content should be able to educate those who read it.
  • Users do not have a lot of time to waste on a website that is hard to figure out. The users will only stay when they know they can get something out of the site. Otherwise, the users will not remain on the website and look for other alternative sites instead. Adding impressive features on a website is useless if usability is not made the top priority.
  • If you have existing clients that have visited your website recently, it is much easier to ask them for feedback on how the website can be improved. Clients who are looking for company that will handle conference and event management will more likely hire one with website that looks more put together compared to the one that is not the least bit professional looking either with the aesthetics, the design or the function as a whole.
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