Web Design Critique On Oshkosh.com


First impression

OshKosh Bgosh is one of the big brands in children’s clothing and I was actually expecting a website composed of many happy colors and graphics that will quickly attract attention from web users. However, the site has made good use of white background to emphasize content. What attracts a user to this website is free shipping and 25% off on the purchase using an in-store coupon. The focus is on the benefits that a visitor will derive as opposed to just listing the offer for free shipping and discounts. No frill, no fuss, the website leads the consumer directly to the products that is offered; very impressive.


Navigation is simple but effective. It leads the visitors’ right where they want to go. Every page on the site can be reached easily through the set of navigation buttons on the top of landing page. Call to action buttons are clear and easily understood that even a buyer who is not a tech geek will be able to shop conveniently even without any help. The call to action buttons which is in dark blue works in perfect contrast to the white background. All the links work properly and you choose to follow the links you will get more details on the products that are offered.


The site does not have too much text but the pictures are displayed where they are supposed to be. The simplicity of web design reinforces the brand and brings the product to life. Too much text on the landing page tend to compete with attention but a customer who wants to know more of the company can simply click on the FAQ where all the details from online ordering to general product inquiries as well as shipping information and product availability are explained thoroughly. Product configuration and shopping functions are clearly presented but what I want is more color so that the website will appear more exciting. While it exudes professionalism and reliability, the site lacks warmth. The emphasis is more on promotions but it is clearly understandable considering that all businesses today want to gain from the opportunities provided by holiday shopping.

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Web Design Critique: Ugly Christmas Sweater

About Ugly Christmas Sweater

Ugly Christmas Sweater is an e-commerce website that sells Christmas sweaters that are categorized to be “ugly”. “We love the holiday season. And what’s more to love than an ugly christmas sweater? Whether you’re attending an Ugly Sweater Contest or just going to your family Christmas dinner, you should definitely check out our wide variety of sweaters to choose from. We create original designs for everyone.”

UCSPR10 screencapture

First Impressions

At first glance, it is very eye-catching. The colours used are very festive and nothing shouts Christmas holiday than the colours green and red. The homepage looks really neat and no clutter.

Products are highlighted properly and categories are arranged in a very hierarchal manner.

An e-commerce website is very different from a portfolio website where the owner needs to make an impression that everything is well arranged and thought of. E-commerce is different in a sense that it does not need to reach a certain standard to be considered successful. Most of the successful ones have the worst website presentation and that doesn’t stop them from attracting customers.

Page Title

After clicking the link to the website, you can see the title of the site being – Funny, Lightup, Santa, Reindeer. It is very obvious that these words are meant for Search Engine Optimization. People looking for these nostalgic Christmas sweaters would know exactly that it is the website for them after clicking on the homepage.


The website is clutter-free. Everything is organized and well presented. Even though clutter-free is a good thing, too much simplicity can be quite boring. An animated, festive header would surely add more holiday cheers to the visiting customers. It wouldn’t hurt to highlight the “Free Shipping on orders over $50! (US Only)” on top as well. It needs a bigger font too. A bigger search bar would also convey an important message to customers – they know what the customers’ priorities are.


The navigation is perfectly arranged. The items and categories are clearly visible. The featured products are given top spots and the images are just the right size – no need to zoom in.

Welcome to Ugly Christmas Sweater!

This part needs a bigger font – not everyone can read the small font. It is taking up a bit of space as well which makes the right side bar a bit plain. A “Read More” link would be welcome.


There is just something to love about the website. The only thing to add is a more festive and animated header perfect for the Christmas holiday.

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