Three Essentials For A Successful Website

Three Essentials For A Successful Website

Online advertising has become popular as the go-to mode for advertising for many local businesses. Having a website and presence on the social media platforms is an essential part of advertising online. the online advertising is effective and cheaper, when compared to other options.

The website of a company is like the sales person of the company on the internet. The website should be professional and should contain quality content. The article explains the essential elements for a website to be successful in attracting viewers, in comparison to the original site of Effective Heating, a trusted heating company in Middlesbrough, www.effectiveheatingmiddlesbrough.com

The website should be designed keeping the target audience in mind. Designing a website that does not appeal to the target audience is a waste of time and money. The website should not only be able to attract the target audience but also engage with them. The original site of Effective heating, is a perfect example of a website that is successful in attracting the target audience. The website consists of quality content that provides useful information about the heating requirements of different buildings.

The website should be able to attract the visitor and engage with him in the initial ten seconds. The visitors have many options and judge about the website depending on the home page of the website. The homepage should be attractive and convey useful information about the business. The homepage should make the website stand out from the competition. For example, the homepage of www.effectiveheatingmiddlesbrough.com, is attractive. The website uses high quality pictures to portray the different services provided by the company to the visitors. The visitors also know about the advantages they accrue by partnering with the company for their heating requirements.

A website should have a clear call to action or CTA. The CTS can be a “Buy Now’, “request free quote’ or any other call to action that urges the viewers to engage further with the company. The call to action should be impressive in order to convert the visitor of the website into a successful business lead. The original site of Effective Heating Middlesbrough, has two call to action buttons, right on top of the homepage. The site has a ‘request free quote’ and ‘book an appointment’ buttons that encourages the visitors to engage with the company.

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Web Design Critique: https://sratchadahotel.com

Visitors to Bangkok have lots of options when it comes to hotels. One of the most important factors that can affect a decision is location. The convenient location of hotel near Central Rama 9 makes it accessible to shopping venues and other entertainment destinations. It is also a few minutes’ walk away to the BTS System for visitors who want to explore the city of Bangkok and nearby areas.

First impression

The use of aslider in the web pages is quite common among hotel websites. They only differ based on how the web designer chose the images to present what the hotel offers. Sliders give users an idea on what to expect from the hotel and quality images will certainly gain attention. However, what is more eye catching besides the slider is the call to action button that encourages a user to book a room now to enjoy a better price. The call to action button is also consistent throughout the pages to get higher conversions.

Navigation

The most number of guests can be attracted by user-friendly navigation. Complex navigation does not work for hotel websites because users want to find information quickly; otherwise, they will leave the page for the competitor. The labels in the navigation bar allow the user to discover the most desirable pages that contains the information they seek. However, the ultimate goal of the website which is to generate conversions is achieved through the call to action buttons for booking and reservations.

Content

Adequate information regarding the hotel’s offerings is provided for users who want to make a confident decision. Details are carefully explained in sentences that are easy to understand. The website is well organized in a clean and sensible way without distraction and clutter. The colour scheme chosen provides the hotel website with a unified and polished look. The subdued colour scheme makes it easy to read and understand the large amount of content. It is very apparent that the web designer decided to focus more on content than design to achieve better interaction with users. When it comes down to it, users are not really interested on how the pages were designed because they are more interested in content.

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Web Design Critique: Khao Lak Scuba Adventures

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This website is owned by a dive center in that offers the best liveaboard diving in Thailand along with diving courses. They are certified with a PADI five-star and offers diving trips from Khao Lak going to Similan Islands and Surin Island which are all considered marine national parks. Today we are going to critique its website.

Image sizes. Looking at the homepage alone, there are at least five different image sizes used all throughout from the header to the bottom of the page. The header and the bottom images have the same size which covers the entire width of the site. It is best to consider uniformity with the image sizes because it helps improve the performance of the website and it impacts the experience of the user as well. For a site with a responsive design, it is important to set the image in the required maximum width.

Content Order. The order of the contents is very important especially in a mobile responsive website. The contents are arranged differently than viewing in a desktop because the screen is smaller. With Khao Lak Scuba Adventu

res website, the placement of the embedded social media site, TripAdvisor rating and customer reviews should be reconsidered. This will create a gap and might disrupt the flow of the website when viewed on mobile. It is also intended to be placed at the bottom of the page as affirmation of the website’s effectiveness and not before the offers and packages have been laid out to the users.

Loading. Despite the large images used for the header and the bottom of the page, the page loads pretty fast. All images and videos loaded properly and no links or videos appeared to be broken.

Fonts. There are quite a few fonts used all throughout the website. The choice of font for the titles is also not very professional looking thus it should be reconsidered.

Colours. The colours used on the website of the best liveaboard diving in Thailand are consistent to that of the colours of the logo in the exception of the announcement which is in red to capture the reader’s attention right away.

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The Essential Characteristics Of A Perfect Wedding Planner In Sydney

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Weddings are special events that add colourful moments to the life of individuals and their families. They create memories to be cherished and adored. Having a grand wedding is everyone’s dream. Putting it together is, however, a sensitive task. All the preparation puzzles must come together at the end and fit perfectly. Skipping on some things, procrastinating, having a nonchalant attitude during your wedding preparation can ruin everything. It’s better not to imagine having a bad wedding.

If you want to avoid haunting memories and enjoy pure bliss, it’s important to employ the services of an expert wedding planner. Read on to discover the important characteristics an ideal wedding planner in Sydney should have.

  1. Experience

An expert wedding planner in Sydney should understand the dynamics involved in organising an unforgettable wedding. In addition to how long the planner has been in the business, you should know some of the weddings that they have been involved in the past. What was the experience of guest and hosts like in this wedding? What can they offer in terms of design and production? How will you rate their negotiation skills? How do they perform with logistics and keeping to budget? These are some key questions that must be satisfied.

  1. Services

Your wedding planner in Sydney must provide certain services that are basic requirements for a perfect wedding. Some of these services include consultation, wedding day coordination, gift certificate planning and event planning.

  1. Relationships

Your ideal wedding planner in Sydney should be able to leverage existing relationships. This will not only fast-track planning efforts but also keep your spending under check. Partnerships with suppliers and venues are invaluable.

  1. Must be passionate

Wedding planning should not be done with levity. Weddings are emotional events in all ramifications. Every wedding is different and unique. Each one has its own memories that hold the stories of the people involved. It takes only a passionate wedding planner in Sydney to be able to pull off a flawless wedding. They should be detailed and act on every little aspect that needs attention.

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Web Design Critique: Orisoft

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About Orisoft

Orisoft, a Thailand-based company, offers solutions to businesses looking for payroll software, talent management, time management system, analysis and outsourcing. Their specialty is in payroll software systems which help companies manage their workers’ payroll without hassle thus avoiding any mishaps. They can be contacted through their email at enquiry@orisoft.com.th.

Website Critique

When you search online for keywords “payroll software solution Thailand”, the company website appears on the number one search result excluding all the companies that are posted as advertisements. This is a good sign because according to research, users will only visit the website of companies that appear on the first page of their search result.

Upon landing on the homepage of the website, it is noticeable how professional-looking the site is. It looks clean and no elements are clashing. Every part of the site is highlighted without looking crammed with information either through texts or images. Even those who are not computer savvy will be able to use the website with ease because links are provided to pages of interest. All links at the top leading to website pages are working properly.

When the screen size of the browser is reduced, the pages tab located at the upper part transforms into a hamburger menu. The menu pop ups once the hamburger icon is clicked. The links to social media accounts icon are located at the upper part highlighted by a dark blue background. It disappears once the browser screen is reduced and its place is an arrow pointing down. Once the user clicks the arrow, it slides down to show the icons of Facebook and YouTube.

The design of the entire website was well-thought of. The colour scheme follows the palette used for the logo of the company. The white background complements the black texts and the accompanying images on every page. All the links are highlighted in red which calls the attention of the user.

The only thing that needs improvement is the font size of the title of the pages at the top which could be a lot bigger in order to be noticed more. In conclusion, the payroll software solution provider has a simple yet effective website design and layout.

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How Audit Protection Insurance Can Secure You Against The IRS

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If you don’t have an audit protection insurance in place, you may receive an audit notification and it will cost you around $3,500 to $10,000, and won’t be defended by a licensed tax professional in an audit.

This is a fact. The IRS can send out around nine million automated notices. Once you receive the IRS letter, they will claim that you owe them money, or claim you didn’t report something properly. This will need some defence as the IRS considers you guilty until you prove to be innocent. They have a power to charge your bank accounts and furnish your wages even without a court order.

However, if you have an audit protection insurance, it will save you time and money. A small fee is added to your tax preparation invoice. It will protect you in times when tax authorities deal with you especially if you receive a notice from them. A representative can act as your agent and defend you on your behalf. You don’t even need to face them.

You can even have the option not to be covered by the plan; unless you agree protection by paying a small fee. If you choose not to be covered by the audit protection insurance, you will need to pay an hourly rate just if you receive a notice from the state or IRS.

Note that tax identity fraud is rising. In the past two years alone, more than millions of Americans lost their tax identity to thieves worth $5.8 billion for deceitful claims. It happens most of the time more than you realize and how do you expect to prove yourself that you are you?

The audit protection insurance will recover your tax identity and audit representation once you get a notice from the IRS. It will protect your time, money and all the frustration you need to undergo just trying to resolve the issues yourself.

With this insurance plan, you will be protected from having to deal with tax authorities by yourself. And if you receive a summon from the IRS to meet in person, a representative can stand on your behalf. You just need to pay for the audit protection plan, and they’ll do the rest.

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