Five Essential Elements For A Productive Website

Five Essential Elements For A Productive Website

No matter whether your business is old or new, it needs a website. In today’s world, people search for the products and services, they require on the internet. Your website acts like your sales person on the internet. It is essential to have a well-designed and attractive website, in order to attract prospective clients and engage with them.

Creating a website seems to be a challenging process. Here are some tips to make sure your website actually works and gives good Return on investment. The tips are discussed with reference to the website of CalTrend, www.caltrend.com.

  1. The first and foremost task to do before you start building a website for your business is to secure a good URL. The URL should be suitable for the business and must be easy to spell. Quirky names with difficult spellings make it difficult for the viewers to remember the URL.
  2. It is important to have a roadmap before you start building the website. You should first determine, how you want the website to Creating a roadmap is important to make sure that visitors to the site, understand its content. You can create a mock website called as wireframe and ask your friends and colleagues to use it. If they are satisfied with the structure and content of the site, you can be sure that other viewers will also like it.
  3. It is essential to provide the required business information in the website. The website should have images of the products, details about the products, location of the dealers and other important information. For example, the website of CalTrend, caltrend.com, shows the images of vehicles and seat covers in their homepage.
  4. Contact information is another important information to include in your website. If there is no contact information, the viewers will not be able to contact you for further discussion. You must have a” contact now “icon and provide the phone number and email id of the business. The contact information should be provided in easy and clickable links to make it easy for the viewer to contact you.
  5. Security is an important aspect, if your website involves selling products online. You should secure a SSL certificate for your website to ensure that all the information provided by the customers is secure. There are a number of options to secure SSL certification.

These are 5 important aspects to have in a website to make it useful and productive. The website of CalTrend consists of all these 5 important elements and is a good example of an attractive and easy to navigate website.

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Web Critique: Brisbane Plumbing And Gas

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About Brisbane Plumbing and Gas

Brisbane Plumbing and Gas is a plumbing services company owned by Billy Muir who has been doing the work since 1989. He has extensive knowledge and skills on this type of industry. His passion and dedication to the company makes it one of the reputable plumbing services providers in the country.

Searchability. When searching for the keywords “Brisbane plumbers”, the website appears on the first page of the Google search results which is a positive indication of the popularity of the website. Being on the first page of the google search engine results creates more opportunities to capture more clients in need of plumbing services.

Usability. The website is easy to use and full of relevant information on plumbing services that help guide the customers on their plumbing requirements. There are also pages on the menu tabs for more and convenient access of the online users.

Navigation. The menu is found at the top page and is arranged horizontally with drop-down menus for some pages. The same menu navigation links at the bottom of the page make it convenient and quick for the user to browse other topics because he does not have to go back to the top to open another menu link.

Design and layout. The design of the website is simple but full of relevant information on plumbing services. The colours are few but bright and attractive. The testimonials both written and video can add to the reliability of the company which is an important thing because reputation is the core of a service company. A map showing the different branches of the company is informative of the various locations the company is present. It also adds to the trust and confidence of the clients knowing the company has a wide presence in the country. The guarantee seals and their accredited suppliers are a support to the reliability of the company.

Contents. The Brisbane Plumbing and Gas website which offers plumbing service is complete with relevant and organized information on plumbing services that the clients would want to know. The pictures speak well of the company’s competence that attracts the clients.

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Three Essentials For A Successful Website

Three Essentials For A Successful Website

Online advertising has become popular as the go-to mode for advertising for many local businesses. Having a website and presence on the social media platforms is an essential part of advertising online. the online advertising is effective and cheaper, when compared to other options.

The website of a company is like the sales person of the company on the internet. The website should be professional and should contain quality content. The article explains the essential elements for a website to be successful in attracting viewers, in comparison to the original site of Effective Heating, a trusted heating company in Middlesbrough, www.effectiveheatingmiddlesbrough.com

The website should be designed keeping the target audience in mind. Designing a website that does not appeal to the target audience is a waste of time and money. The website should not only be able to attract the target audience but also engage with them. The original site of Effective heating, is a perfect example of a website that is successful in attracting the target audience. The website consists of quality content that provides useful information about the heating requirements of different buildings.

The website should be able to attract the visitor and engage with him in the initial ten seconds. The visitors have many options and judge about the website depending on the home page of the website. The homepage should be attractive and convey useful information about the business. The homepage should make the website stand out from the competition. For example, the homepage of www.effectiveheatingmiddlesbrough.com, is attractive. The website uses high quality pictures to portray the different services provided by the company to the visitors. The visitors also know about the advantages they accrue by partnering with the company for their heating requirements.

A website should have a clear call to action or CTA. The CTS can be a “Buy Now’, “request free quote’ or any other call to action that urges the viewers to engage further with the company. The call to action should be impressive in order to convert the visitor of the website into a successful business lead. The original site of Effective Heating Middlesbrough, has two call to action buttons, right on top of the homepage. The site has a ‘request free quote’ and ‘book an appointment’ buttons that encourages the visitors to engage with the company.

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Web Design Critique: Khao Lak Scuba Adventures

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This website is owned by a dive center in that offers the best liveaboard diving in Thailand along with diving courses. They are certified with a PADI five-star and offers diving trips from Khao Lak going to Similan Islands and Surin Island which are all considered marine national parks. Today we are going to critique its website.

Image sizes. Looking at the homepage alone, there are at least five different image sizes used all throughout from the header to the bottom of the page. The header and the bottom images have the same size which covers the entire width of the site. It is best to consider uniformity with the image sizes because it helps improve the performance of the website and it impacts the experience of the user as well. For a site with a responsive design, it is important to set the image in the required maximum width.

Content Order. The order of the contents is very important especially in a mobile responsive website. The contents are arranged differently than viewing in a desktop because the screen is smaller. With Khao Lak Scuba Adventu

res website, the placement of the embedded social media site, TripAdvisor rating and customer reviews should be reconsidered. This will create a gap and might disrupt the flow of the website when viewed on mobile. It is also intended to be placed at the bottom of the page as affirmation of the website’s effectiveness and not before the offers and packages have been laid out to the users.

Loading. Despite the large images used for the header and the bottom of the page, the page loads pretty fast. All images and videos loaded properly and no links or videos appeared to be broken.

Fonts. There are quite a few fonts used all throughout the website. The choice of font for the titles is also not very professional looking thus it should be reconsidered.

Colours. The colours used on the website of the best liveaboard diving in Thailand are consistent to that of the colours of the logo in the exception of the announcement which is in red to capture the reader’s attention right away.

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The Essential Characteristics Of A Perfect Wedding Planner In Sydney

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Weddings are special events that add colourful moments to the life of individuals and their families. They create memories to be cherished and adored. Having a grand wedding is everyone’s dream. Putting it together is, however, a sensitive task. All the preparation puzzles must come together at the end and fit perfectly. Skipping on some things, procrastinating, having a nonchalant attitude during your wedding preparation can ruin everything. It’s better not to imagine having a bad wedding.

If you want to avoid haunting memories and enjoy pure bliss, it’s important to employ the services of an expert wedding planner. Read on to discover the important characteristics an ideal wedding planner in Sydney should have.

  1. Experience

An expert wedding planner in Sydney should understand the dynamics involved in organising an unforgettable wedding. In addition to how long the planner has been in the business, you should know some of the weddings that they have been involved in the past. What was the experience of guest and hosts like in this wedding? What can they offer in terms of design and production? How will you rate their negotiation skills? How do they perform with logistics and keeping to budget? These are some key questions that must be satisfied.

  1. Services

Your wedding planner in Sydney must provide certain services that are basic requirements for a perfect wedding. Some of these services include consultation, wedding day coordination, gift certificate planning and event planning.

  1. Relationships

Your ideal wedding planner in Sydney should be able to leverage existing relationships. This will not only fast-track planning efforts but also keep your spending under check. Partnerships with suppliers and venues are invaluable.

  1. Must be passionate

Wedding planning should not be done with levity. Weddings are emotional events in all ramifications. Every wedding is different and unique. Each one has its own memories that hold the stories of the people involved. It takes only a passionate wedding planner in Sydney to be able to pull off a flawless wedding. They should be detailed and act on every little aspect that needs attention.

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Web Design Critique: Orisoft

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About Orisoft

Orisoft, a Thailand-based company, offers solutions to businesses looking for payroll software, talent management, time management system, analysis and outsourcing. Their specialty is in payroll software systems which help companies manage their workers’ payroll without hassle thus avoiding any mishaps. They can be contacted through their email at enquiry@orisoft.com.th.

Website Critique

When you search online for keywords “payroll software solution Thailand”, the company website appears on the number one search result excluding all the companies that are posted as advertisements. This is a good sign because according to research, users will only visit the website of companies that appear on the first page of their search result.

Upon landing on the homepage of the website, it is noticeable how professional-looking the site is. It looks clean and no elements are clashing. Every part of the site is highlighted without looking crammed with information either through texts or images. Even those who are not computer savvy will be able to use the website with ease because links are provided to pages of interest. All links at the top leading to website pages are working properly.

When the screen size of the browser is reduced, the pages tab located at the upper part transforms into a hamburger menu. The menu pop ups once the hamburger icon is clicked. The links to social media accounts icon are located at the upper part highlighted by a dark blue background. It disappears once the browser screen is reduced and its place is an arrow pointing down. Once the user clicks the arrow, it slides down to show the icons of Facebook and YouTube.

The design of the entire website was well-thought of. The colour scheme follows the palette used for the logo of the company. The white background complements the black texts and the accompanying images on every page. All the links are highlighted in red which calls the attention of the user.

The only thing that needs improvement is the font size of the title of the pages at the top which could be a lot bigger in order to be noticed more. In conclusion, the payroll software solution provider has a simple yet effective website design and layout.

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