Digital Marketing During The Pandemic

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Digital marketing is booming in spite of the coronavirus pandemic. People have become highly dependent on technology as they work and study from home. Businesses were able to promote their products and services through emails, videos, social media, websites, and various other platforms like popular online review sites.

Because of social distancing and lockdown measures to prevent the further spread of Covid-19, people have to shop online instead of physical retail stores. Businesses that use Facebook Ads, Google Ads and Instagram Ads were able to reach their target audience more effectively than before.

It is challenging to use digital marketing if there is no strategic approach. There are companies that use digital media effectively with great search results from their SEO, email, and social media marketing. However, they might be missing opportunities for better targeting and optimization if they lack clearly defined digital plans.

It is important to understand the digital marketplace that has different types of consumer behaviours, profiles, competitors, propositions, and options for marketing communications. Digital marketing agencies use different tools like competitor analysis and Google keyword planner to find out the level of consumer demand. These tools will determine the intent of searchers to attract them to the website and whether they are interested in the products and services offered.

If you are interested in a digital marketing agency, checkout king kong marketing reviews to learn how they use different tools to perform digital marketing tasks. A digital marketing strategy will be integrated as part of the marketing plan and the business, as well.

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Texas Supreme Court Cancels The Bar Exam In July, Schedules October Online Test

Texas Supreme Court Cancels The Bar Exam In July, Schedules October Online Test

The COVID-19 pandemic has put a lot of countries into the wringer, and the US is no exception. Texas, in particular, got hit hard, with a surge in cases early in June. In response, the Texas Supreme Court canceled the bar exam scheduled for July and scheduled an online test on October.

The announcement, visible at their website, was due to an emergency order, did allow for the scheduling of an in-person bar exam to be available, should the government and public health officials consider it safe, at Sept. 9-10.

The Supreme Court recently reduced the regularly scheduled bar exam in July from 3 days to just 2, on top of adding a 2-day September test and safety requirements, which include, among other things, mandatory face masks, in order to cut down on the odds of COVID-19 transmission.

The in-person testing was cancelled, however, due to deans from 10 Texan law schools, including the dean of the University of Texas, petitioning the Supreme Court. The 10 deans stated that in-person testing would be too dangerous, even with safety precautions, with Texas seeing increasing COVID-19 cases throughout the state.

Their sentiments were even backed up by law students across the state.

The Supreme Court held a debate on the matter, with the order coming out with four concurring opinions against one dissent.

Justices Eva Guzman and Debra Lehrmann stated that they were against the removal of the tests as a licensing requirement because it would attract a lot of flak, primarily questions about consumer protection on their rights.

They did, however, state that an online bar exam on their website is a reasonable and safe alternative for the Supreme Court and future lawyers, one that works nicely with their longstanding requirements for licensing.

Justices Brett Busby and Jane Bland suggesting an apprenticeship program in place of the in-person test, while Justice Jimmy Blacklock wanted the ones who signed up for the July test to be able to take it as planned.

In contrast, Chief Justice Nathan Hecht and Justice Paul Green dissented, saying that the law students who were registered for the in-person test in July, as well as the online test in September, basically had the ability to practice law without actually taking the exam.

 

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Web Design Critique: Elite Tutor

Web Design Critique: Elite Tutor

There’s elegance in simplicity; sometimes, less really is more. That’s what Elite Tutor, a Singaporean tuition firm, is going for their site, with a straightforward design and layout that doesn’t beat around the bush.

First thing that visitors to Elite Tutor’s site will see are the words “Need a Tutor?”, in large font, displayed prominently at the middle of the home page. It’s a question, true, but one that boldly communicates what the tuition firm is about without the need for any lengthy explanation or fancy visual aid.

This straightforward, simplistic, practically minimalistic, approach is the design aesthetic of the site. A simple white background contrasted with black text, with the occasional splash of color from important icons and logos.

The links for getting a tutor, the firm’s contact information, the link to their WhatsApp, and the link to their zendesk chat, these are a few of the things on the site that add a splash of color while also providing useful navigation and communication tools to visitors. They’re hard to miss, work quite nicely, are always accessible, and don’t distract from the main content, even though they use different colors, for example, the WhatsApp link is bright blue,, the live support interface is bright green, and the ‘request a tutor’ link is a black, pulsing icon that’s always located on the top left of the screen.

These aforementioned icons help expedite navigation in Elite Tutor’s site, alongside links to the other pages located atop the screen. All these elements, as mentioned before, never move from their positions relative to the browser, allowing visitors to access their functions whenever they need to, which is very convenient.

If anything feels wrong about Elite Tutor’s site, it’s the minimalistic design approach making the site feel empty at times. There’s a good amount of text to scroll through, all of which are informative without feeling overlong, but the issue is that there are no colorful logos or vibrant images of tutors or students to give the site a sense of life or a humanizing element.

The professional approach is something Elite Tutor does very well, but perhaps it could afford to put some faces on their customers or their staff. Learning and teaching, after all, is a very human process.

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5 Essential Titan Transline Emergency Gears For Truckers

5 Essential Titan Transline Emergency Gears For Truckers

You never know what you will encounter when driving a truck for Titan Transline or any other trucking company. This is the reason why it is important to take essential emergency gears with you when travelling for deliveries. Here are some of the most important items to take along with you when driving a truck.

  1. Heavy duty pair of boots. Boots are essential footwear when you want your long drive to be comfortable, especially if you will travel during winter. Make sure to wear boots with insulation and with steel toe for added protection.
  2. Road flares and cones. Getting lost along the way, getting a flat tire or mechanical problems out of nowhere while on the road are some of the truckers worst nightmare. This is the reason why, having road flares, cones and other early warning device are important. As you try to fix your truck or wait for help, make sure to wear a light reflective clothes to easily spot you even in the dark or when there is poor visibility in case of storm.
  3. Tool box. Another very important, if not the most important item that you should take with you when driving for Titan Transline is a tool box. The tool box should contain essential gears that you can use as an initial attempt to fix your truck. Some of the items that it should contain are tire pressure gauge, pocket knife, hammer, wrench set, screw driver, brake cleaner, pliers, flashlight and spare batteries and zip ties, among others.
  4. Chains for tires. In the event that your truck gets stuck in snow or ice, you can always try to free it by using chains.
  5. Chargers and adapters. Another important set of items that you need to take with you are chargers for your mobile phones or gadgets. Make sure that your chargers work in your truck. Adapters also come in handy since you never know where you are going to sleep overnight when you are driving for Titan Transline. It can be in a motel or pension house along the way so it would pay to be prepared all the time.
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When To Contact A Lawyer

When dealing with problems, at some point, you might have thought of calling an attorney. It may be too soon to make it a legal issue, but more often than not, consulting an attorney is beneficial. Not only does it reduce your stress, it also saves time and money over a long period into the future. Here are some example situations where an attorney can help.

  • Suspension of driver’s license – If you violate any of the traffic or driving rules, your license can automatically be suspended. But before your license can be taken away, you can set a hearing with an auto bureau officer. This requires your preparation and consulting with a lawyer can be helpful. He/she can either assist you in giving the strongest argument or he/she can represent you.
  • Driving under the influence or driving while intoxicated – Majority of states allow drivers to call an attorney before they are brought to the police station and take any tests. If you do not have a lawyer at that moment, you may visit MyDefence.ca and hire one once you are released.
  • Expulsion of your child from school – Schools should follow a process before they can expel a student. There should be a hearing so that the student can present a defense to fight the act of expulsion. In order to make the strongest defense, it is best to consult with an attorney before your child goes to the hearing. In case your child is already expelled, the attorney can give you options to deal with the expulsion. This is important because it can affect the records of your child.
  • Divorce or legal separation from spouse – A lot of husbands and wives choose to not to contact an attorney while they have not decided to get a divorce. However, it is always better to seek help from an attorney so you will be guided with options that will avoid mistakes in the future. If you are considering a divorce, you can go to MyDefence.ca, a reliable law firm that has a team of hard working lawyers with professional work ethics.
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Web Design Critique: https://exeterorthodontics.com

Web Design Critique: https://exeterorthodontics.com

The first thing that you will notice with ExeterOrthodontics.com is its simple design. The focus of web design is information which it wants to share to users.  Any aspects that will distract attention are greatly minimized if not totally eliminated. Choices are very limited so that the user can decide very quickly.

The most relevant elements of the website are the “request appointment” and “contact us today” buttons. Why? Because any user who visits an orthodontist’s website has decided that he wants his teeth fixed through traditional braces or clear aligners. It is very rare for anyone to make the effort to browse through a dental website without any valid reason. “Request appointment” is very visible and cannot be missed by any user.

Content is tailored to a specific user although it doesn’t mean that other users cannot benefit from the information provided in the homepage. Content is broken into bite-size pieces for easy readability. Photographs help break the monotony of text. However, if you do not look closely, you might miss the “text us” buttons. Before and after pictures are very important for the website of orthodontists because it provides users with an idea on how their teeth will look like after treatment.

Highlighting the cheap price of braces and aligners at $3,995 is a good trick to catch the attention of potential patients. It is cheaper than the average price asked by orthodontists in the United States. By explaining why prices are low, it removes all the doubts on the patient’s mind.

Users are lazy. They scan first before they read. When they are scanning, even the tiniest distraction can draw their attention away from what is really important. Because there is less clutter in this website, it maximizes impact. All the other elements that are left complement each other making it easy for information to be understood.

Colour helps in contrast but also infers meaning. When users come across the blue colour, they automatically understand what they need to do or where it will lead them to. White is generously used and contrasts well with blue. The colour theme makes the site look very professional.

 

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