Web Design Critique: www.beyondaword.com.au

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Beyond a Word creates personalized arts for their customers that can vary depending on the purpose of the art – it can be a gift with a special quote, a photo collage or a word art for newlywed couples. Customers have the option to create their own design from the wording and the colour scheme used. Today, we are going to critique the website of this Australian company.

Calls to action. This is a very important feature for an e-commerce website but, most of the time this is one of the most forgotten or taken for granted. This is essential if you want your website to create more leads. Look at your analytics and if there is an evident amount of traffic on the site but without an increase in sales then there is something wrong with the calls to actions or the fact that the website has none. With Beyond a Word, the “contact us” bubble is obviously embedded at the bottom of the page and it moves along as you scroll up and down. This is to prompt customers to take an action and contact them regarding any questions.

Contact information. When viewed on the normal desktop screen, there is no link to the contact page on top along with other page tabs but at the bottom there is site navigation in button list which includes the link to the Contact Us page. If you reduce the screen size of the browser, the page tab at the top transforms into a hamburger menu and “Contact” is already included in the list. This could be a glitch or the designer failed to see the error.

Professional look. For an e-commerce website, a professional looking website is important because it reflects the company. Beyond a Word definitely made an effort to make their site look like they mean business. There are no unnecessary features included just because it is cool or trending. The basic is all in their homepage. They paid attention to what their customers will look for thus providing them everything in the homepage so they don’t look any further. There is a good flow to the content and loading is fast.

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How Data Storage Options Has Changed For Healthcare

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In the recent years, healthcare organizations are having difficulties with selecting data storage options that are the most suitable for their health IT infrastructure. This includes choosing between having on-site servers or cloud based technology in healthcare. Cloud data storage solutions are suited to more advanced infrastructure in technology as it allows users more flexibility in accessing data. As such, the different type of cloud storage providers have approached several healthcare organisations in order to increase the use of this technology that is now available to this industry.

Healthcare organisations have a wealth of data, ranging from electronic health records (EHRs) to unorganised patient data, all of which need to be accessed speedily and frequently. Other types of data in the healthcare industry remain in a repository until it is called for. However, most organisations don’t need to choose between an on-site or cloud storage service provider as they can now choose a hybrid solution which involves selecting what data is stored using various methods that suit a particular system. As such, healthcare organisations may choose to store more intensive data with large bandwidth, such as x-ray images, on an on-site server so they can be accessed quickly. Organisations can also choose to use multiple vendors for their cloud storage and service models to store different parts of their data centres. There are two types of cloud storage being the multi-cloud data storage which uses multiple clouds to perform different jobs or the hybrid data storage which use more than one cloud or server storage option, allowing data access that is joined by two or more hosting solutions.

Data backup and recovery is one of the key things for hybrid osolutions as it offers duplication of on-site data into the cloud so that data is not lost if the security of the on-site server is breached. The ability for data to be recovered speedily to reduce downtime for clinical staff and patients is where cloud based technology in healthcare really shows its value. As many healthcare organisations are demanding for quick solutions that are easy to execute, maintain and configure, it is key that integration among all the components in the data centre is done before execution. With the advancing of IT infrastructure and its security in technology, the volume of data collected and stored will also increase in tandem. Thus, there is a need for healthcare organisations to ensure that these systems are in place so that data is stored safely and can be accessed privately and speedily.

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