Web Design Critique: https://www.illustratedmaps.com/

It is very likely that it is your first time to hear about Maria Rabinky and illustrated maps. People are more familiar with traditional paper maps and map apps that are used frequently for navigation purposes. Illustrated maps are pieces of art that elicit an instant feeling of recognition. The hand-drawn maps highlight important landmarks, buildings, streets and the landscape in detail from a favorable vantage point.

The visitor’s attention will be drawn in to the map illustrations featured in the page. The images communicate instantly with the visitor to persuade him to stay longer on the site. The illustrated maps have the power to create an emotional response from the audience because they are not only appealing but interesting. It is not every day that a person comes across illustrated maps and website content manages to explain in detail how the maps are created with skills and creativity. The visitor learns the story behind the illustrated maps including necessary information about artist Maria Rabinky.

The use of white background emphasizes both images and text. It works in harmony with web design and highlights the beauty of the overall design scheme. White is simple but it emphasizes important parts of design like color, images and text. The overall visual aesthetics of the site is very good. The trick of using magnifying glass on the map illustration is very interesting.

Navigation is simple, clear and easy to follow. It is consistent on all pages even on differently sized screens. It uses the common style of being on the top of the page with the right links that will lead the visitor to more information. A visitor who wants to view more examples of illustrated maps can simply click on “portfolio’ to view city maps, campus maps, resort maps and more.

Words used in call to action are precise and clear. After browsing through the site, the visitor has a reason why he should take the necessary action. Visitors immediately understand the words “contact us”, “email us” and “buy prints” the moment they land on the page. Everything is simple and clear which makes call to action very effective.

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

If you are a consumer or a tech talent that has come across kingkong.com.au review, it is very likely that you will be interested to visit the website. You will be curious on what the digital agency offers to clients to grow their business.

The website has minimalistic design which conveys a professional look. They chose to focus on the colour gray that perfectly contrasts with the white background. If you will access the website through a mobile phone, you will notice that there is hardly any difference in content. It adjusts accordingly to the smaller screen size of a mobile phone.

A minimalistic design manages to gain attention at first glance. The attention of the visitor will be focused on the video on the homepage. It has an irresistible offer to people who will benefit from marketing strategies that work but do not cost a fortune to implement.

As you continue to scroll down the homepage, you will discover more content on traffic generation, conversion, retargeting and nurturing. These may not mean a thing to some visitors but for businesses, they are the magic words that will generate sales and profitability.

Content is organized accordingly like a story. As the user continues to scroll down the page, more content unfolds to show what capabilities the digital agency can offer to clients. FREE is always a word that attracts the most attention. Because the 30-minute strategy session is free, it is very likely for users to grab the offer. To get a free report, a user must provide the name, contact information, website and email address which is one of the most effective ways to gain leads.

Last but not the least is the navigation menu at the bottom of the page. Users are more familiar with navigation on the top of homepage but they can be comfortable with bottom navigation. It is pretty simple and closely resembles what appears on the mobile phone screen. However, as you click on the Contact us page, the drama beings with an interactive slider that users can’t resist. It adds a visual effect to the web page while delivering an important message to users.

 

 

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Web Design Critique: Salesforce Health Cloud

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Salesforce says that they’re there to provide healthcare cloud solutions, with best practice support and improvements that allow what they call the Fourth Industrial Revolution to improve people’s lives and healthcare by making these developments easier to use and access. If their site is any indication, they’re well on their way to do that.

The site uses bright, welcoming, colours, with a colour palette of white, sky blue, and cobalt blue. This monochromatic mix is bright, yet cool, creating an overall relaxing feel to the site, which is something you’d want when tackling healthcare.

The first thing you’ll see past the clearly labelled main menu bar, is the header of a nurse working on a tablet, which immediately tells you what the site is about. Straightforward and simple. Whilst the header seems a bit big, it actually doesn’t take up much in terms of space, due to the side navigation tab and several links to promotional media. A fairly straightforward presentation, with minimal fluff.

Speaking of the side navigation tab, it’s always following you with a Watch Demo link, as well as the contact info of Salesforce always in full display, allowing for ease of contact. Notably, it only becomes a real focus once someone scrolls down, which, in a way, tells people “If you’re scrolling down, you must be interested. Wanna talk?”. The chat and feedback box behaves pretty much the same way; they’re always there, but they’re not hogging the attention. Even marketing is built into the design, and its good.

Speaking of scrolling down, there will be a lot of it if you go and visit the site, as it relies heavily on visual aids. Granted, every subsection has to account for everything, but still, it’s a bit of a load, both to networks and patience.

Though the site does heavily rely on visual aids, it is straightforward in their use. A bit of text to give a brief explanation or promote a short slogan, then a link to something that provides further information on things like best practice support, whether another page or supplementary media, like an e-book. Again, there just happens to be a lot of stuff to go through.

First, it’s the main menu, then header, then learn more. THEN you get to information on providers, followed by the same for payers, followed by news, followed by a screenshot of the actual software like a sample. After that, is the promotion for the health cloud itself, then a link to a customer success story, a link to their infographic, an intro to their sales pitch, and then, the bottom of the screen shows. Overall, the design is solid, but needs to take into account how a single page of theirs chews through network bandwidth.

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Website Critique: www.coldaconstructions.com.au/index

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A custom-designed office and workplace can be realized through commercial fitouts in Canberra that provides office design and furnishing solutions for the most affordable price. Aside from enhancing aesthetics to attract the attention of consumers, a team of designers will ensure operational efficiency. The design team will listen to your ideas and create them into reality.

First impression

This is a perfect example of a professional website that will easily gain the trust of consumers. The image slider is used by the web designer to introduce the offerings of the business. Aside from learning how the service works through the information provided, the image slider allows them to view the outcome. Visitors can watch the image slider prior to reading business information. A call to action button is prominently placed to generate leads and eventually conversions. Visual content and user experience encourages users to keep on scrolling down the page. The right placement of images highlights each section while the generous use of white space properly frames content.

Navigation

At first glance, you can immediately determine that navigation is simple and user friendly. Visitors have a clear indication of what to expect from the website. They are encouraged to explore because they clearly see the navigation bar and links. Visitors will stay longer because they like what they see and because it is a pleasure to use. The navigation bar is pretty consistent throughout the pages to ensure that a visitor does not get lost while searching for more information. Links are descriptive and will encourage the visitor to further explore the pages.

Content

A visitor immediately understands what the website is all about within a few seconds of viewing the homepage. The image slider at the top of page below the navigation bar tells the visitor what the business does. One of the marketing tricks that the web designer used effectively is testimonials which give visitors a reason to trust the site. Colours, size of text and image placements were done in a cohesive manner to highlight the information provided in each section. White space has been generously used to highlight areas where visitors can perform an action on.

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Web Design Critique: Robinsons Foundry

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Robinsons Foundry Ltd had its start in Birchington Kent, in the lockup garage of Dennis Robinson, when he decided to start his own motorcycle and automotive company. His son followed suit, and, with him, the company expanded. Now it’s a major dealer of motorcycles in the UK, with lots of listings and offers.

The site is a good example of how big Robinsons Foundry is now. The site’s big and bold, with a straightforward yet visually notable design direction. The header is Robinson’s grey logo is first sight on the site, with only a small black tab for the visitor’s cart and account options preceding it. Despite its size, this tab is pretty noticeable due to its black colour contrasting the white background.

This particular detail is worth noting in the site’s design. The whole aesthetic contrasts black icons and the ever occasional red tab, used to mark chosen options and the news tab near the header. These small splashes of crimson are very noticeable, following the design aesthetic of the site, which uses contrast to direct attention.

In terms of listings, and links to key pages and aspects of the business, they’re made to pop from the white background with large and attractive images. The first thing that comes immediately after the top menu is an image of two Aprilia RSV4 RF‘s; the latest commercially available model. Now, granted this will change based on what the latest special offer is, but the key point is that it’s so big, it’s practically impossible to miss. The image links for services and offers like used bikes are smaller, but no less noticeable.

The use of these images, however, means that the site is fairly taxing when it comes to the network of the visitor, which might be problematic for mobile users, who will likely be seeing the special offer while everything else loads. Another result of the use of images is that it takes a bit of scrolling down to the bottom, though thankfully, all the stuff that’s there can be found closer to the top, save for the newsletter bit.

The images taking up so much real estate can be a problem, but other than that, the site does its job rather well.

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Web Design Critique: StudioBKK

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StudioBKK is a website design agency based in Bangkok, Thailand. The company specializes in website design, digital experience as well as providing engaging contents to users. The team has been working for the last decade in hotel website development wherein they have been developing high quality websites for clients who own a hotel or resort establishments. Looking at the website of the company, the following can be deduced.

  • Loading Time. The website loads fast which is expected from a website design company. They are after all making high quality websites and customers should be able to experience the same when visiting their site.
  • Home page. A large picture with text as a banner says a lot about the company. The simple introduction regarding the agency will make the user want to scroll down further to learn more about them. The simple white and large font used on the image is easy to read and easily catches the visitor’s attention. The portfolio of work by the company can be viewed at the homepage as a slideshow along with the reputable companies they have worked with. Scrolling down further, you will be able to read testimonials from previous clients through a slideshow of text within an image.
  • The menu button is located at the top right of the page. As soon as you click on the icon with four stacked lines, the menu option will pop out from the side. It is displayed in a simple black text with white background – easy to read and easy to navigate for first time users.
  • Font and typography. The entire website used the same simple typography all throughout the pages. The font is simple and easy to read.
  • Design and layout. The web design in Bangkok used a lot of images with text thus the content is less in every page. There are no long paragraphs to read and everything is well placed within the site. The large images used do not overwhelm the entire page but complements with its simplicity. No complex animations were used and every element is well spaced out to give more emphasis to each.
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