Web Design Critique: Salesforce Health Cloud

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Salesforce says that they’re there to provide healthcare cloud solutions, with best practice support and improvements that allow what they call the Fourth Industrial Revolution to improve people’s lives and healthcare by making these developments easier to use and access. If their site is any indication, they’re well on their way to do that.

The site uses bright, welcoming, colours, with a colour palette of white, sky blue, and cobalt blue. This monochromatic mix is bright, yet cool, creating an overall relaxing feel to the site, which is something you’d want when tackling healthcare.

The first thing you’ll see past the clearly labelled main menu bar, is the header of a nurse working on a tablet, which immediately tells you what the site is about. Straightforward and simple. Whilst the header seems a bit big, it actually doesn’t take up much in terms of space, due to the side navigation tab and several links to promotional media. A fairly straightforward presentation, with minimal fluff.

Speaking of the side navigation tab, it’s always following you with a Watch Demo link, as well as the contact info of Salesforce always in full display, allowing for ease of contact. Notably, it only becomes a real focus once someone scrolls down, which, in a way, tells people “If you’re scrolling down, you must be interested. Wanna talk?”. The chat and feedback box behaves pretty much the same way; they’re always there, but they’re not hogging the attention. Even marketing is built into the design, and its good.

Speaking of scrolling down, there will be a lot of it if you go and visit the site, as it relies heavily on visual aids. Granted, every subsection has to account for everything, but still, it’s a bit of a load, both to networks and patience.

Though the site does heavily rely on visual aids, it is straightforward in their use. A bit of text to give a brief explanation or promote a short slogan, then a link to something that provides further information on things like best practice support, whether another page or supplementary media, like an e-book. Again, there just happens to be a lot of stuff to go through.

First, it’s the main menu, then header, then learn more. THEN you get to information on providers, followed by the same for payers, followed by news, followed by a screenshot of the actual software like a sample. After that, is the promotion for the health cloud itself, then a link to a customer success story, a link to their infographic, an intro to their sales pitch, and then, the bottom of the screen shows. Overall, the design is solid, but needs to take into account how a single page of theirs chews through network bandwidth.

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Website Critique: www.coldaconstructions.com.au/index

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A custom-designed office and workplace can be realized through commercial fitouts in Canberra that provides office design and furnishing solutions for the most affordable price. Aside from enhancing aesthetics to attract the attention of consumers, a team of designers will ensure operational efficiency. The design team will listen to your ideas and create them into reality.

First impression

This is a perfect example of a professional website that will easily gain the trust of consumers. The image slider is used by the web designer to introduce the offerings of the business. Aside from learning how the service works through the information provided, the image slider allows them to view the outcome. Visitors can watch the image slider prior to reading business information. A call to action button is prominently placed to generate leads and eventually conversions. Visual content and user experience encourages users to keep on scrolling down the page. The right placement of images highlights each section while the generous use of white space properly frames content.

Navigation

At first glance, you can immediately determine that navigation is simple and user friendly. Visitors have a clear indication of what to expect from the website. They are encouraged to explore because they clearly see the navigation bar and links. Visitors will stay longer because they like what they see and because it is a pleasure to use. The navigation bar is pretty consistent throughout the pages to ensure that a visitor does not get lost while searching for more information. Links are descriptive and will encourage the visitor to further explore the pages.

Content

A visitor immediately understands what the website is all about within a few seconds of viewing the homepage. The image slider at the top of page below the navigation bar tells the visitor what the business does. One of the marketing tricks that the web designer used effectively is testimonials which give visitors a reason to trust the site. Colours, size of text and image placements were done in a cohesive manner to highlight the information provided in each section. White space has been generously used to highlight areas where visitors can perform an action on.

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Web Design Critique: Robinsons Foundry

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Robinsons Foundry Ltd had its start in Birchington Kent, in the lockup garage of Dennis Robinson, when he decided to start his own motorcycle and automotive company. His son followed suit, and, with him, the company expanded. Now it’s a major dealer of motorcycles in the UK, with lots of listings and offers.

The site is a good example of how big Robinsons Foundry is now. The site’s big and bold, with a straightforward yet visually notable design direction. The header is Robinson’s grey logo is first sight on the site, with only a small black tab for the visitor’s cart and account options preceding it. Despite its size, this tab is pretty noticeable due to its black colour contrasting the white background.

This particular detail is worth noting in the site’s design. The whole aesthetic contrasts black icons and the ever occasional red tab, used to mark chosen options and the news tab near the header. These small splashes of crimson are very noticeable, following the design aesthetic of the site, which uses contrast to direct attention.

In terms of listings, and links to key pages and aspects of the business, they’re made to pop from the white background with large and attractive images. The first thing that comes immediately after the top menu is an image of two Aprilia RSV4 RF‘s; the latest commercially available model. Now, granted this will change based on what the latest special offer is, but the key point is that it’s so big, it’s practically impossible to miss. The image links for services and offers like used bikes are smaller, but no less noticeable.

The use of these images, however, means that the site is fairly taxing when it comes to the network of the visitor, which might be problematic for mobile users, who will likely be seeing the special offer while everything else loads. Another result of the use of images is that it takes a bit of scrolling down to the bottom, though thankfully, all the stuff that’s there can be found closer to the top, save for the newsletter bit.

The images taking up so much real estate can be a problem, but other than that, the site does its job rather well.

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Web Design Critique: StudioBKK

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StudioBKK is a website design agency based in Bangkok, Thailand. The company specializes in website design, digital experience as well as providing engaging contents to users. The team has been working for the last decade in hotel website development wherein they have been developing high quality websites for clients who own a hotel or resort establishments. Looking at the website of the company, the following can be deduced.

  • Loading Time. The website loads fast which is expected from a website design company. They are after all making high quality websites and customers should be able to experience the same when visiting their site.
  • Home page. A large picture with text as a banner says a lot about the company. The simple introduction regarding the agency will make the user want to scroll down further to learn more about them. The simple white and large font used on the image is easy to read and easily catches the visitor’s attention. The portfolio of work by the company can be viewed at the homepage as a slideshow along with the reputable companies they have worked with. Scrolling down further, you will be able to read testimonials from previous clients through a slideshow of text within an image.
  • The menu button is located at the top right of the page. As soon as you click on the icon with four stacked lines, the menu option will pop out from the side. It is displayed in a simple black text with white background – easy to read and easy to navigate for first time users.
  • Font and typography. The entire website used the same simple typography all throughout the pages. The font is simple and easy to read.
  • Design and layout. The web design in Bangkok used a lot of images with text thus the content is less in every page. There are no long paragraphs to read and everything is well placed within the site. The large images used do not overwhelm the entire page but complements with its simplicity. No complex animations were used and every element is well spaced out to give more emphasis to each.
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Web Design Critique: Inbound Mantra

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Inbound Mantra is a company that specializes in inbound marketing for businesses. The firm is based in India with a website located at www.inboundmantra.com. The homepage shows an animated background image of the world map. The site uses a single accent color for the entire homepage which is orange. It blends well with the simple design and black and white fonts. The homepage highlights testimonials from businesses they have worked with or are still working wit. There is a detailed statistic with the number of campaigns they have created, inbound leads, clients impacted as well as hubspot accounts. A video testimonial is also embedded on the homepage.

Loading time. Loading time is fast for a homepage that contains an animated image background and a video. There is only a few seconds waiting time in between entering the website and waiting for the entire page to load.

Contents. The website contents are strategically placed to make the website look uncluttered and easy to read. Information is highlighted and given proper space. Selected items are displayed on the homepage thus users do not have to scroll down that far in order to scan the entire page.

Font and Size. The font used is simple and the sizing is ideal without having to look closer at the screen to read the text. The orange accent of the website design makes it easier to read the texts and tones down the dark animated image used as background.

Navigation. Users will not have a hard time navigating the page because there are designated buttons they can clock on to get to the right page. The menu option is represented by four horizontal lines which might be missed by some visitors.

Links. Social media icons are hidden unless the user clicks on the arrow down located at the bottom of the Register Now banner. There is another set of icons located at the bottom part of the page.

Overall, the website is easy to navigate. The fonts and sizes used are ideal without straining the users’ eyes. There are important items highlighted on the homepage which is what the users are looking for.

If you are looking for an expert in inbound marketing, contact crewdo for your business need.

 

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Web Design Critique: Stay First Rank

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Stay First Rank is a firm that offers SEO service in Bangkok, Thailand. Their head office is based in Omaha in the United States but they have a local branch in Bangkok. As soon as you land on the homepage of the website, an animation is presented to you for the header wherein you have to option to click “Let’s Get Started”.

Loading and Content. Loading time is reasonable despite the large animation header on the homepage. There are many images, thumbnail images and icons used on the page with texts and designated links for each feature of the site. If you are to go directly to the Bangkok SEO services page then you should use this link http://stayfirstrank.com/seo-services-in-bangkok-thailand/. You have to scroll down a long way in order to reach the bottom of the homepage because of the many features and images on the same page.

Navigation. When it comes to navigating the website, it is user friendly. There is a menu option represented by three horizontal lines at the top right of the page. As soon as you click on it, a sidebar on the left will appear along with page choices – home, work with me, testimonials, area served, blog, about us and contact page.

Logo and Website Design. The logo used by the firm is very simple with blue and green colors used. The only problem is that it was placed too small on the top left of the page that you have to squint and look closer in order to read what is written on it. When it comes to the design of the website, everything is made simple. The homepage might contain a lot of things but it is well designed and does not create a clutter effect.

Font and Size. The font used is very professional while the sizes are only right for reading. The font colors are very neutral which makes reading easier. Links are highlighted with a bright green color which will surely catch the attention of the visitor.

While the site may cater to SEO services all over the world and Bangkok, the site might be improved with slight adjustments. Aside from the homepage, the remaining pages contain too many texts without the impact that the homepage has.

 

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