Web Design Critique: Lovell Johns


Loveljohns.com is a company website that specializes in maps. The company prides itself from being the leading map company in the United Kingdom with map makers and solutions provided for cartographic and digital needs.

Loading Time. For a business website, the loading time is quite fast though there are a lot of elements contained on the homepage. The text appeared first followed by the images and the large banner on top of the page.

Navigation. There are tabs located at the upper part of the homepage but in a very small font including Home, Services, Industries, Blog and Contact. For an online user with a 20/20 vision, the font and the text is ideal but for some it might be quite a challenge to read. There is a search box just below the tabs which can be used to easily find what you are looking for in the website.

Logo and brand name. Surprisingly, there is no logo that goes along the company name at the upper left portion of the webpage. The brand name itself is displayed in a very simple text and might represent as the company logo.

Header. A large banner header is located at the top part of the page which showcases five features of the company and the website. There is animation as one hovers from one block to another.

Content. The homepage itself contains a lot of text that many users might not be willing to read all at once. Though they are placed in such a way that it does not cram the page, it still contains a lot for a business homepage.

Font and Text: The font sizes used are small and are perfect for users with ideal vision. Otherwise, the page has to be zoomed to read everything. The font style is simple which makes it easy to read but the highlight used is in the shade of orange which can be quite bright considering the background color is light gray.

Overall, the website might be a good provider of illustrated maps but the website needs a little tweaking in order to cater to all types of visitors. The homepage should be simplified while the font size and highlight needs adjustment.

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Web Design Critique: Perth Web Design


Today, we look at the sleek and modern web site of web design in Perth .

On the first glance, we can right away feel the time and effort the designers have put into creating this great site.

The home page is very visual with an animated image of a skyline in the center. I love how the dynamic texts change on top of this image. A View Our Portfolio link is also available below which takes us to the web sites they have done. It is a great way to showcase a company’s performance and work. Scanning through their portfolio allows us to see the heart of the people who work in the company. Their portfolio is awesome!

Under the top navigation bar, we can readily check the services they offer. From Website Design to WordPress Web Design to E-Commerce Web Design, SEO Services and Google AdWords, Advertising and Remarketing. If a potential client is looking into the web site, there wouldn’t be an issue navigating to a specific service to get the information needed.

I also love how the contact number can easily be found on the home page. There is no need to scroll down or look for it in the Contact Us page. It is both convenient and intelligent.

Another thing I love about the web site is when you click on the About Us link in the top navigation bar and redirected to the page, there is a section about the team. For me, this is such a personal touch to a company web site. This means that a company values its employees this much to take the time to showcase them, their roles and what they do. It is very nice to see little details added per team member to get a glimpse of what they are passionate about aside from working in the office.

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Website Critique: Papermart.com

Website Critique - Papermart

First Impression:

Upon entering the website, the first thing that I had noticed was how organized the site is. You can definitely tell that careful time had been given just to build the website. What had caught my attention first was a large image placed prominently at the centre of the website. Upon closer inspection, you would find that this large image is actually a part of a carousel or slideshow. You can say that carousels were a popular trend in countless of websites then but now, it is considered as an outdated trend. However, with the exception of this one, the carousel found in the website has definitely proven effective providing useful information regarding the services offered by the company and the products that they are selling.

When it comes to the colours used in the website, I believe that they could’ve done much better but it’s only a minor problem which would go unnoticeable at most times.


The navigation system in the website is simple and very convenient. The navigation panel features thirteen navigation buttons primarily centred on the category of products being sold by the website. Each button expands into a different and more diverse navigation panel. Aside from the navigation panel, you would also find a search panel on the topmost area of the website next to the company logo which people can use to find something more specific in the website.

Design, Content & Layout:

The design borders on simple and specific. The homepage is really all about what the website, and the company in general, can offer the visitors. At the topmost area you will find a company logo placed next to a search panel which in turn is placed beside a cart detailing how much you have placed on the shopping cart and how money you are planning to buy.

Below them is the carousel mentioned above and below the carousel are image links/call-to-actions that would link you to specific pages that aim to showcase different offerings of the website. Below these call-to-actions is another slideshow aimed at showcasing the newest and most popular items on sale.

On the second to the last area of the website you’d find customization options and lastly, the bottommost area is where you can find all the things you may need to know more about the company, another call-to-action and a social media panel.


The homepage of Paper Mart has been effectively built that the professionalism just oozes out of the screen. While there could be some improvements with the colours, all in all, the homepage didn’t fail to deliver.

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Critique: Bathrooms & More Store’s Corner Vanity Units Webpage

bath and more


Upon entering Bathrooms & More Store’s webpage for their corner vanity unit products, the first thing that I had noticed was the large image featuring one of the website’s on-sale offers. This image is somewhat like a carousel that slides in once the page has been fully loaded and changes over a short period and in my personal opinion, it is a great way to showcase a product that is on-sale.

What I had loved the most about the website is its excellent use of colour. All of the colours used in the website complement each other. The white background had definitely complimented the light blue, dark blue combination and had made the website visually appealing.


The website had made use of a simple navigation system. There are only four buttons in the navigation panel and all of them refer to the products and the services that the website is offering: oak top vanity units, stone top vanity units, bathroom basins, and bathroom furniture.

The web designers had definitely done a good job by incorporating simplicity in the design which not only enhances the functionality of the website but makes it easier for potential customers to navigate through the website.

There is also another navigation panel above the search panel which tells about more about the company, its products and services as well as a blog.


The uppermost area features the header as well as a search panel and another navigation panel above it, a cart showing how much you have to pay and how many items are in the basket and below the carousel is a brief written introduction to the product being showcased in the webpage. In the middle section of the webpage you’ll find a selection of measurements for corner vanity units for you to choose from followed by images of the different oak vanity units that the company is offering.

The design aspect of the website is overwhelmingly simple but in a good way.


The webpage was effectively done by the web designers with enhanced functionality, readability thus making it user-friendly.

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Web Design Critique: jobsDB.com

jobs db

First impression

At first glance, you would immediately determine that the site is an online directory for Jobs in Thailand. It serves as the connection between businesses and job seekers so that talent sourcing will be efficient. The web directory currently lists more than 15,000 job opportunities. The first thing you will notice with the site is Default Language Settings that allows you to choose between English and Thai language. To get started with the search, you can enter either a job title or an employer name on the search bar. Companies that are hiring for the week are also featured which makes it convenient and easy for anyone who is searching for a job. First impression of the site is it is simple, user friendly and properly organized.


Navigation is very critical for a job portal but the web designer has seen to it that the job seeker will easily find what he is looking for. It is very apparent that web designer has made the effort to simplify the website so that search will not be complicated and time consuming. Content is structurally separated from the navigation bars located at the top and bottom of the website. The website has a clear statement of purpose with exceptionally clear call to action on each page. Response is immediately achieved immediately after a click has been made on a hyperlink. Links are properly labeled so that there is a clear indication of where you will be lead to.


Content is clearly expressed and informative. Content speaks to the target audience effectively. The contrast between text and white background makes reading rather easy on the eyes. Even if the website contains a lot of content, it can be user friendly when text is broken into readable chunks and highlighted by headings and sub-headings.

Site design is simple but aesthetically appealing. Nothing beats white when it comes to background color because it makes text readable for visitors who do not know how to adjust their browsers. The fonts used are easy to read on different screen resolutions. The design is simply appropriate for the objective of the website.

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Web Critique: VIMI.CO’s iOS/Android App Development

VIMI.CO’s iOS-Android App Development

First Impression:

Upon entering the webpage for VIMI.CO’s iOS/Android App Development services, what I had first noticed is how attractive the webpage is. At first you would think that the webpage is complexly designed however, upon closer inspection, you would realize that it is actually much simpler than it appears. It is safe to say that the webpage mixes both simplistic and complex elements that make it more engaging and creative in a way that would make visitors continue on with the page.

I can say that the webpage is eye-candy however you would only expect to find such a well-designed website from a web development company. The webpage exudes so much professionalism that it wouldn’t be hard for it to convince visitors to try the service being offered.


The navigation aspect of the webpage or the whole website is fairly simple. You would not find a navigation panel and instead, you would see a fairly-sized ghost button or what could be a navigation/menu icon opposite the company logo. Upon clicking that icon, it would expand to reveal a vertically placed navigation panel consisting of 8 points of navigation: the homepage, a page for the company’s portfolio, a page that would showcase the clients they have serviced, a page for the services they offer, one for FAQs, another page that would tell you more about the company, a blog page, and a contact’s page.

Also on the expanded navigation panel, you would find a social media panel which makes sense because it would have no place on the webpage itself due to how it is designed.

Content, Layout & Design:

The webpage is actually divided into two separate web pages, which you can shift from by clicking one of the colon-like buttons on the rightmost part of the webpage. The first page features that main content that explains the service being offered, which is all about web/mobile app development, and a reoccurring call-to-action button. You would also find a testimonial below as well. The second page is another call-to-action that would help the visitor in acquiring an instant quote.

When it comes to design, the webpage is attractive and creative without even using videos, animations or images.


The webpage features an advanced yet simple design that is not only user friendly but eye candy as well. It is well-built and the professionalism literally comes out of the screen.

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