Web Design Critique: Salesforce Health Cloud

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Salesforce says that they’re there to provide healthcare cloud solutions, with best practice support and improvements that allow what they call the Fourth Industrial Revolution to improve people’s lives and healthcare by making these developments easier to use and access. If their site is any indication, they’re well on their way to do that.

The site uses bright, welcoming, colours, with a colour palette of white, sky blue, and cobalt blue. This monochromatic mix is bright, yet cool, creating an overall relaxing feel to the site, which is something you’d want when tackling healthcare.

The first thing you’ll see past the clearly labelled main menu bar, is the header of a nurse working on a tablet, which immediately tells you what the site is about. Straightforward and simple. Whilst the header seems a bit big, it actually doesn’t take up much in terms of space, due to the side navigation tab and several links to promotional media. A fairly straightforward presentation, with minimal fluff.

Speaking of the side navigation tab, it’s always following you with a Watch Demo link, as well as the contact info of Salesforce always in full display, allowing for ease of contact. Notably, it only becomes a real focus once someone scrolls down, which, in a way, tells people “If you’re scrolling down, you must be interested. Wanna talk?”. The chat and feedback box behaves pretty much the same way; they’re always there, but they’re not hogging the attention. Even marketing is built into the design, and its good.

Speaking of scrolling down, there will be a lot of it if you go and visit the site, as it relies heavily on visual aids. Granted, every subsection has to account for everything, but still, it’s a bit of a load, both to networks and patience.

Though the site does heavily rely on visual aids, it is straightforward in their use. A bit of text to give a brief explanation or promote a short slogan, then a link to something that provides further information on things like best practice support, whether another page or supplementary media, like an e-book. Again, there just happens to be a lot of stuff to go through.

First, it’s the main menu, then header, then learn more. THEN you get to information on providers, followed by the same for payers, followed by news, followed by a screenshot of the actual software like a sample. After that, is the promotion for the health cloud itself, then a link to a customer success story, a link to their infographic, an intro to their sales pitch, and then, the bottom of the screen shows. Overall, the design is solid, but needs to take into account how a single page of theirs chews through network bandwidth.

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Website Critique: www.coldaconstructions.com.au/index

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A custom-designed office and workplace can be realized through commercial fitouts in Canberra that provides office design and furnishing solutions for the most affordable price. Aside from enhancing aesthetics to attract the attention of consumers, a team of designers will ensure operational efficiency. The design team will listen to your ideas and create them into reality.

First impression

This is a perfect example of a professional website that will easily gain the trust of consumers. The image slider is used by the web designer to introduce the offerings of the business. Aside from learning how the service works through the information provided, the image slider allows them to view the outcome. Visitors can watch the image slider prior to reading business information. A call to action button is prominently placed to generate leads and eventually conversions. Visual content and user experience encourages users to keep on scrolling down the page. The right placement of images highlights each section while the generous use of white space properly frames content.

Navigation

At first glance, you can immediately determine that navigation is simple and user friendly. Visitors have a clear indication of what to expect from the website. They are encouraged to explore because they clearly see the navigation bar and links. Visitors will stay longer because they like what they see and because it is a pleasure to use. The navigation bar is pretty consistent throughout the pages to ensure that a visitor does not get lost while searching for more information. Links are descriptive and will encourage the visitor to further explore the pages.

Content

A visitor immediately understands what the website is all about within a few seconds of viewing the homepage. The image slider at the top of page below the navigation bar tells the visitor what the business does. One of the marketing tricks that the web designer used effectively is testimonials which give visitors a reason to trust the site. Colours, size of text and image placements were done in a cohesive manner to highlight the information provided in each section. White space has been generously used to highlight areas where visitors can perform an action on.

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Web Design Critique: Robinsons Foundry

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Robinsons Foundry Ltd had its start in Birchington Kent, in the lockup garage of Dennis Robinson, when he decided to start his own motorcycle and automotive company. His son followed suit, and, with him, the company expanded. Now it’s a major dealer of motorcycles in the UK, with lots of listings and offers.

The site is a good example of how big Robinsons Foundry is now. The site’s big and bold, with a straightforward yet visually notable design direction. The header is Robinson’s grey logo is first sight on the site, with only a small black tab for the visitor’s cart and account options preceding it. Despite its size, this tab is pretty noticeable due to its black colour contrasting the white background.

This particular detail is worth noting in the site’s design. The whole aesthetic contrasts black icons and the ever occasional red tab, used to mark chosen options and the news tab near the header. These small splashes of crimson are very noticeable, following the design aesthetic of the site, which uses contrast to direct attention.

In terms of listings, and links to key pages and aspects of the business, they’re made to pop from the white background with large and attractive images. The first thing that comes immediately after the top menu is an image of two Aprilia RSV4 RF‘s; the latest commercially available model. Now, granted this will change based on what the latest special offer is, but the key point is that it’s so big, it’s practically impossible to miss. The image links for services and offers like used bikes are smaller, but no less noticeable.

The use of these images, however, means that the site is fairly taxing when it comes to the network of the visitor, which might be problematic for mobile users, who will likely be seeing the special offer while everything else loads. Another result of the use of images is that it takes a bit of scrolling down to the bottom, though thankfully, all the stuff that’s there can be found closer to the top, save for the newsletter bit.

The images taking up so much real estate can be a problem, but other than that, the site does its job rather well.

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