Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Web Design Critique: https://kyledavidgroup.com/zoho-books-bookkeeping/

Many small businesses search the net for more info on Zoho books to help them streamline their business processes. As the business gets bigger, the owner can no longer rely on spreadsheet programs like Excel that does not guarantee against errors. By using software, data is entered automatically while allowing verifications to reduce the possibility of human errors.

The first thing you will notice in the landing page is the pre-dominantly sky-blue slider and white color scheme. Sky blue is a color that means honesty and respectability. The generous use of white color enhances the feelings that sky blue creates. Not all colors combine well with sky blue but the combination with white manages to create professionalism and sophistication. The combination may not be eye-catching but it enhances content.

Call to action is very prominent so that it easily catches user attention. No matter what a web design wants to accomplish, it cannot be done without a compelling call to action. The call to action is well crafted and designed to drive action. It tells the user exactly the action to take, how to take it and gain more information. It provides the user with motivation to share some information.

Users are enabled by navigation to choose the pages they want to visit. There are different areas of focus that are very interesting to business owners. Users are able to access content that is not present in the landing page. For example, if you click on areas of focus, you will see that information is properly organized and easy to understand.

Chat bots provide timely response to users to improve their experience. There are no missed sales because questions are addressed immediately.  The chat bot is well designed to help users make confident decisions. The chat bot also provides users with a personalized experience because it is like a human conversing with a customer.

Content is more than adequate to provide more info on Zoho books to the user. There are no unnecessary distractions that prevent the user from accessing information. The strength of the brand is clearly emphasized particularly the benefits that a business owner will gain.

 

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Web Design Critique: Elite Tutor

Web Design Critique: Elite Tutor

There’s elegance in simplicity; sometimes, less really is more. That’s what Elite Tutor, a Singaporean tuition firm, is going for their site, with a straightforward design and layout that doesn’t beat around the bush.

First thing that visitors to Elite Tutor’s site will see are the words “Need a Tutor?”, in large font, displayed prominently at the middle of the home page. It’s a question, true, but one that boldly communicates what the tuition firm is about without the need for any lengthy explanation or fancy visual aid.

This straightforward, simplistic, practically minimalistic, approach is the design aesthetic of the site. A simple white background contrasted with black text, with the occasional splash of color from important icons and logos.

The links for getting a tutor, the firm’s contact information, the link to their WhatsApp, and the link to their zendesk chat, these are a few of the things on the site that add a splash of color while also providing useful navigation and communication tools to visitors. They’re hard to miss, work quite nicely, are always accessible, and don’t distract from the main content, even though they use different colors, for example, the WhatsApp link is bright blue,, the live support interface is bright green, and the ‘request a tutor’ link is a black, pulsing icon that’s always located on the top left of the screen.

These aforementioned icons help expedite navigation in Elite Tutor’s site, alongside links to the other pages located atop the screen. All these elements, as mentioned before, never move from their positions relative to the browser, allowing visitors to access their functions whenever they need to, which is very convenient.

If anything feels wrong about Elite Tutor’s site, it’s the minimalistic design approach making the site feel empty at times. There’s a good amount of text to scroll through, all of which are informative without feeling overlong, but the issue is that there are no colorful logos or vibrant images of tutors or students to give the site a sense of life or a humanizing element.

The professional approach is something Elite Tutor does very well, but perhaps it could afford to put some faces on their customers or their staff. Learning and teaching, after all, is a very human process.

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Web Design Critique: https://kingkong.com.au/

Web Design Critique: https://kingkong.com.au/

For businesses, it makes sense to read King Kong marketing reviews to gain ideas on the appropriate techniques that are guaranteed to generate good results. Traditional advertising strategies won’t work right now because people are staying home due to the pandemic. People spend most of their time online and it makes sense to a business to ensure an online presence.

White text on the background is not recommended because it affects readability. However, white text on a dark black plain background can be effective as long as it is used properly. It won’t hurt SEO either because trustworthy content is promoted. Virtually every site with trustworthy content ranks well on Google.

It is common to assume that the site used a one-page design because you can simply scroll down to access all the information that the site wants to share. However, there is a navigation menu on the left-hand corner of the landing page.

The focus of the website is to show its best work and digital knowledge to potential clients.

Prospects that visit the site must be influenced to click on a call to action. No clutter will distract the visitor’s attention from the information. Colourful designs can easily catch the eye but they are more appropriate for e-commerce sites than a digital agency.

The main objective of the site is to generate leads and this goal will be successful if the visitor can easily find what he needs. A single-page website helps in faster conversion because all the necessary features are communicated in the landing page. Loading time is faster and it is easy to use across all devices. For some users, the site can provide them with a good experience.

However, the website is not actually designed as a single page. Users will only assume after they scroll down the page because all the necessary information is provided in an organized manner. In fact, the site no longer needs the other pages.

The Google rating of the website is 4.6 stars. This means that users trust the website because it provides accurate information. Relevant information encourages visitors to stay longer on the page.

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Web Design Critique: https://www.illustratedmaps.com/

It is very likely that it is your first time to hear about Maria Rabinky and illustrated maps. People are more familiar with traditional paper maps and map apps that are used frequently for navigation purposes. Illustrated maps are pieces of art that elicit an instant feeling of recognition. The hand-drawn maps highlight important landmarks, buildings, streets and the landscape in detail from a favorable vantage point.

The visitor’s attention will be drawn in to the map illustrations featured in the page. The images communicate instantly with the visitor to persuade him to stay longer on the site. The illustrated maps have the power to create an emotional response from the audience because they are not only appealing but interesting. It is not every day that a person comes across illustrated maps and website content manages to explain in detail how the maps are created with skills and creativity. The visitor learns the story behind the illustrated maps including necessary information about artist Maria Rabinky.

The use of white background emphasizes both images and text. It works in harmony with web design and highlights the beauty of the overall design scheme. White is simple but it emphasizes important parts of design like color, images and text. The overall visual aesthetics of the site is very good. The trick of using magnifying glass on the map illustration is very interesting.

Navigation is simple, clear and easy to follow. It is consistent on all pages even on differently sized screens. It uses the common style of being on the top of the page with the right links that will lead the visitor to more information. A visitor who wants to view more examples of illustrated maps can simply click on “portfolio’ to view city maps, campus maps, resort maps and more.

Words used in call to action are precise and clear. After browsing through the site, the visitor has a reason why he should take the necessary action. Visitors immediately understand the words “contact us”, “email us” and “buy prints” the moment they land on the page. Everything is simple and clear which makes call to action very effective.

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Web Design Critique: Glassdoor

Web Design Critique: Glassdoor

Job marketplaces with online reviews like those of King Kong SEO reviews are a big thing right now, thanks to the number of people looking for jobs and the importance people put on online reviews.  Glassdoor is one of the many job-seeking sites operating in the world.

As for how it does amidst the already crowded field?

Glassdoor sports the usual professional-looking white background paired with black text, coloured elements, and images. What it does well, however, is that the site uses images to highlight the main pages of the subsections, which not only gives it a humanizing element, as well as making it easy to identify which section one is actually looking at.

Navigation is pretty straightforward, with links available at the top and the bottom of every page. That being said, the main menu doesn’t follow the browser when the visitor does any scrolling down. This isn’t too bad, as most of the pages keep themselves short, without feeling uninformative, but it’s notable as company and specific reviews like King Kong SEO reviews do have that function for the navigation bar for the specific topic, which is worth questioning.

As for content itself, it works rather well, with text being long enough to be properly informative, without feeling boring and overly lengthy. That is, in part, due to the excellent use of the visual media like images, logos, and videos, in order to keep things interesting.

The site doesn’t take long to load, even with all of that vibrancy and colour, with pages loading in a second or two, depending on how much is in a page. It’s also well compartmentalized, though there’s the trade-off that there are a lot of pages to go through.

If one wants to take a peek at the site, however, the issue with registration on the site pops up. There isn’t actually wrong with the function, it’s just that a considerable chunk of the site’s content is locked behind that wall. There’s still a lot to see and learn about, but it’s a little overly-aggressive with the registration. Granted, that’s useful given its purpose.

All in all, it’s a well-put together site, though it lacks in refinement.

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Web Design Critique: Kyle David Group

Web Design Critique: Kyle David Group

For a company of web designers, it’s important that they present themselves properly; that their own site is a well-designed, well-put together project that has the user’s experience at the core of its construction. And, truth be told, it’s doing pretty well.

One of the key principles in designing a site is to make sure that any visitor doesn’t have questions as to what the site is about. Every page greets visitors with the page’s name, as well as its purpose in big, bold, black text, which stands out quite nicely from its white background. The site’s easy to scan, as well, with strategically placed images and videos to help with the endeavor.

Content, appropriately enough, is designed for easy scanning. There’s little not a lot of text to work with, but what is there is informative and helpful enough that it’s not too big of an issue. Images and videos are strewn about the pages, which mean that there’s always something to divert one’s attention to. Some images even sport a grape color filter over them to help them stick out from the rest of the page, without being too distracting. For any images that get the same treatment, white text is used, allowing for easy reading and contrast.

As for overall color scheme, the site sticks to grape as its highlight color, combined with the standard monochrome shades of white, grey, and black. The main menu, which sticks to the top of the page is the same color as the background, with only a grey line separating it from the body. While this can be hard to distinguish from the background at times, the judicious use of visual media and the color grape means it’s distinguishable.

Every page doesn’t take long to load, and is designed more for an easier flow and segmentation. Content that might’ve been walls of text are spread across different pages, maintaining the easy-to-scan, simple, and compact aesthetic. While there might be some issues with loading based on the visitor’s connection, the site itself doesn’t really take long or act up in any way that’s detrimental to the overall experience.

Overall, KDG’s site is pretty much what one would expect a site made by web designers for web designers to look like. Neat, polished, and informative without being bland, it’s an example of what good web design can do for a site.

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