Web design critique: www.starbrightmontessori.com

Web design critique: www.starbrightmontessori.com

Very often, parents find it pretty difficult to choose a preschool for their child. Every parent wants quality education for their child because of the benefits it will provide throughout the child’s life. At Starbright Montessori, parents are assured that their child’s physical, emotional and cognitive skills will be developed in a favourable environment.

One of the biggest challenges for a web designer is to make sure that the school website stands out from the competition. Web design must be memorable and make a strong impact to the target audience. The website of Starbright Montessori has been designed with simplicity in mind. It seems that the goal of the web designer is to make content easily accessible without any distractions and clutter.

The website has a clean layout without any unnecessary clutter that will distract the user’s attention from information. The space between the lines makes it easier to read text. Readers are guided accordingly to the most important parts of design in a subtle way. Users can get information quickly because pages are not overcrowded with graphics and images. Besides that, simple designs are also easy to update.

It is very noticeable that the homepage does not contain any images. Visitors will only see informative videos below the call to action button. Instead of images on the homepage, pictures are complied in the gallery that can be clicked on from the navigation menu. Navigation is simple and clear enough for a user who wants more information about the school and its features. However, it is easy enough to be more creative in some of the pages because there are some audiences that prefer color and excitement.

Not only does the school sell itself – it also lists down the benefits of preschool programs. Support is provided through the parents testimonials in the YouTube video. Using videos in web design is a good trick because there are users who are too impatient to read text. Starbright Montessori also has a page for school events. This is another way of showcasing what the school offers to students and parents. The website tells a good story which can convince parents to put their children to preschool.

 

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Five Essential Elements For A Productive Website

Five Essential Elements For A Productive Website

No matter whether your business is old or new, it needs a website. In today’s world, people search for the products and services, they require on the internet. Your website acts like your sales person on the internet. It is essential to have a well-designed and attractive website, in order to attract prospective clients and engage with them.

Creating a website seems to be a challenging process. Here are some tips to make sure your website actually works and gives good Return on investment. The tips are discussed with reference to the website of CalTrend, www.caltrend.com.

  1. The first and foremost task to do before you start building a website for your business is to secure a good URL. The URL should be suitable for the business and must be easy to spell. Quirky names with difficult spellings make it difficult for the viewers to remember the URL.
  2. It is important to have a roadmap before you start building the website. You should first determine, how you want the website to Creating a roadmap is important to make sure that visitors to the site, understand its content. You can create a mock website called as wireframe and ask your friends and colleagues to use it. If they are satisfied with the structure and content of the site, you can be sure that other viewers will also like it.
  3. It is essential to provide the required business information in the website. The website should have images of the products, details about the products, location of the dealers and other important information. For example, the website of CalTrend, caltrend.com, shows the images of vehicles and seat covers in their homepage.
  4. Contact information is another important information to include in your website. If there is no contact information, the viewers will not be able to contact you for further discussion. You must have a” contact now “icon and provide the phone number and email id of the business. The contact information should be provided in easy and clickable links to make it easy for the viewer to contact you.
  5. Security is an important aspect, if your website involves selling products online. You should secure a SSL certificate for your website to ensure that all the information provided by the customers is secure. There are a number of options to secure SSL certification.

These are 5 important aspects to have in a website to make it useful and productive. The website of CalTrend consists of all these 5 important elements and is a good example of an attractive and easy to navigate website.

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