How Customer Reviews Affect SEO

How Customer Reviews Affect SEO

It has become quite common for people to read customer reviews before visiting a business. Reviews are fresh user-generated content that can influence a potential customer to take action. Besides that, reviews are considered as a great form of relevant content that can improve the site’s search results.

People who post reviews are frequently the customers of the business. The language that they use is the same as the language used by your target audience. A business that has a consistent flow of customer reviews will generate more traffic through the right keywords.

A series of impressive reviews can make a business popular and increase its social reach. By incorporating reviews into the marketing strategy, you have relevant content that could encourage leads and conversions.

Google puts much importance on the ratings of sites. It favours the sites that receive high ratings and rewards them with higher rankings. Aside from encouraging customers to leave reviews on the site, on the social media accounts, and on third-party review sites, you could also focus on how to improve your ratings.

Star ratings are displayed in Google search results and when prospective customers view the ratings, they instantly judge the product as credible or trustworthy. Aside from traffic, the reviews can also increase sales.

A digital marketing agency encourages its clients to post king kong SEO reviews whether on the site, social media platforms, or third-party review sites. The company wants to know what clients think of their service and what they want and need so that improvements can be made.

Posted in Marketing, Review, SEO