How Long Is The Life Span Of Customer Reviews?

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A steady stream of favourable and authentic reviews from customers create a social proof that can provide consumers with confidence to buy or product or service. Like the tweets on Twitter and Facebook posts, reviews from customers can be used as a powerful tool in the marketing campaign.

According to Google and industry experts, a business’s review count, ratings and review text are strongly considered in organic and local search engine rankings. This means that the more reviews a business gets, the higher will be the ranking in search engines which can lead to significant increases in the conversion rates.

The median lifespan of a Tweet is about 18 minutes. 75% of the first engagement with a Facebook post happens within the first 5 hours. The shelf life of reviews is about 3 months. Reviews that are older than 3 months are no longer considered relevant. A review that was posted by a customer on a third-party review platform 2 weeks ago carries more weight than a tweet or a Facebook post made 2 days ago.

If the business is already engaging with users in social media conversations around the brand, it would be relatively easy to ask for a review. Given the long shelf life of reviews, they can be used as content in your marketing efforts.

You can find king kong marketing reviews on Indeed, a third-party review platform for job listings. Many job seekers read the reviews about the digital marketing agency that provides them with information that they will not find in advertisements.

 

Posted in Marketing, Review, Tips