Three Factors That Influence The Conversion Rate Of Hotel Website

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The website of a hotel plays the role of a marketing person of the hotel online. It helps the visitors to know about the different services and amenities offered at the hotel and drives up direct bookings from the visitors. The web design of the hotels must be appealing to the visitors and must be capable of converting the visitors into loyal guests of the hotel. Along with the aesthetics and content of the website, some other factors that play a crucial role in driving up the conversions are

  1. Responsive design – Most of the modern travellers prefer to make online bookings for their hotels and a majority of them use their mobile phones to make the bookings. The website should be highly responsive and adapt to different mediums like laptops, mobiles and tablets. Websites which are highly responsive feature on top of the search engine results and drive the last minute bookings, which are mostly done on mobile phones. For example, the website of a luxury hotel in Saigon, hoteldesartssaigon.com, is highly responsive and adopts well to the tablet and mobile screens.
  2. Easy navigation – The website should have easy navigation, in order to enable the visitors to search for their required information. The website should use an appropriate colour for the navigation bar and place it where the visitors expect it to be. The choices shouldn’t be too limited or too complex. The overall design of the website should be simple with sub menus inside different pages. This makes it easy for the visitors to search for the required information. For example, the website of hotel des arts Saigon, a luxury hotel in Saigon has a simple navigation bar with links to rooms, amenities and services of the hotel.
  3. Content – The website should be simple and visually appealing. Use of appropriate original images in the content makes it simpler for the viewers to understand the amenities provided by the hotel. Most of the tourists book the hotels depending on the images they see. Clarity and simplicity of the website portrays a professional images and drives up bookings. The website of luxury hotel in Saigon, hoteldesartssaigon.com, is the best example for the use of appropriate images and good content. The website has original high clarity images of the amenities and rooms along with apt information.
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