Web Design Critique: Affordable Dental Solutions

Web Design Critique: Affordable Dental Solutions

When someone looks up things like “how do dental implants work”, they want their answers delivered to them as quickly and conveniently as possible. Affordable Dental Solutions got the memo well enough, but they might’ve overdone it. Or underdone it. Either can work.

First off, Affordable Dental Solutions’ theme is quite well done. Simple colors, clean divisions, and distinct images; helped by the choice of slapping color filters onto them. The layout’s easy to understand and browse through, and finding something you want and/or need isn’t the slightest bit difficult. Straightforward and easy to use, the UI has no glaring weaknesses, other than, maybe, being a bit dull at times. There’s a few sections differentiated with light grey backgrounds, while some have white backgrounds, the same color as the header, which can make them blend into each other when people scroll down.

First thing that’ll greet visitors to the site are the contact details for the firm, as well as a big, blue button for requesting an appointment. It sets the tone of the site well; they know their target audience, what they want, and they plan to deliver. At the bottom of the site, are additional links that help with navigation and finding nearby locations.

As for loading, there’s little of that to be done, which is really good, and helps give it a solid user experience. It can’t be stated enough; the site is great, with a clean, professional layout. It knows what it wants to do. If one were to ask “how do dental implants work”, then one would find it easily.

A few of the pages, however, are decidedly lacking in content, showing an uneven distribution. The important pages, like explanations for services and ‘About Us’ page are nice and full, but the others aren’t.

There’s also only one banner image for the whole site, with another footer image. There are customer testimonials, but there’s only so many of them, both excerpts and videos, and they’re reused; once for the service that particular patient had, and the ‘Patient Stories’ page.

There’s nothing particularly bad about ADS’s site, and its content is solid, but it needs to set itself apart a bit more, and embrace a more distinct identity. What it’s got works, it could just use a bit of personality.

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