Web Design Critique: Amber Tiles AU

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“Amber has the answer”, is the motto of Amber Tiles AU, which it features across the company logo, both of which feature bold orange colours at the top of the page which pop from the site’s white background. It’s certainly good at grabbing attention, which condenses what the site does quite well.

The logo and the motto are located on the menu bar, which contains all the links and bits that you would expect from such a thing; home page, about us, offers, products, promos, contact information, that sort of thing. Located at the very top, even higher than the title and motto, are the search bar and the favourites page, which is convenient for anyone looking for floor tiles for sale or whatever it is they want.

Immediately after this, are the image links to its latest products and offerings, also featuring the bold orange colour scheme that the site loves. The slideshow, while nice, does feel a little too fast at times, moving through the options in just a few seconds.

This use of visual aids is prevalent throughout the site, with a lot of images and links that add a splash of colour to the site, which is good as the background is plain white, throughout its entirety. The images are nice and welcoming, but they tend to be empty, lacking any people in them, and a human element. On top of that, the site’s images on the products page. Yes, the image tells you which link leads to the floor tiles for sale, but the white text can be hard to make out.

As mentioned before, the site’s background is white all the way, which gives it that neat look, which doesn’t take away from all of its visual aids. However, the dropdown menus and some of the text isn’t black, it’s a dark shade of grey, and they’re also rather lacking in size and presence, which can be problematic. This is best seen at the bottom of every page, which have more links. They’re a lighter shade of grey than the usual content.

Overall, the site uses visual aids quite well, though the tones and hues used are lacking in contrast, which gives a feel of being overly invested in the images and the like.

 

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