Web Design Critique: Bigfoot Signs

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About the Company

Bigfoot Signs is the specialtycompany when it comes to signs in Brisbane and neighbouring areas. The company accepts clients who are looking for firms that can create vehicle signage, shopfront signage and even corporate branding. Today we are going to critique its website located at www.bigfootsigns.com.au.

Search Engine Optimization. When you enter the keywords “signage Brisbane” into the Google search engine, the company website is listed on the first page. This is good news because it means the website has been optimized for search engines but it is currently not the number search result therefore there is more room for improvement in terms of SEO.

Navigation. The website is easy to use even for those who are not computer savvy. As soon as the homepage loads, the menu can be seen on top of the page and thumbnail links are provided for each service. A contact number is also located at the top right of the page for those who wanted to communicate with the company directly. One of the best things that website has is the search bar directly below the contact number provided. It helps client search faster for specific things they want to know.

Design. The website design is not generic and there is a professional vibe to it. The colour scheme of the entire site is centered on the company logo which incorporated the colours brown, black and white. The header is an animated slide which adds a little bit of wow factor to it. Clickable links and thumbnails changes colour when the mouse is hovered over it.

Content. For a business website, content is king. It should be prioritized more than anything because it is what will make the users stay on site. They should be able to able to tell right away the purpose of the website as soon as they read a few lines on the homepage. This is what the company of signs in Brisbane was able to achieve as it uses single-liner descriptions on its slideshow header. It would be better if the bottom half of the homepage does not contain pure texts alone as it could discourage visitors from reading.

Posted in Business