Web Design Critique: Dynamic Business

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When it comes to news, quick, concise delivery works best. People don’t want a load of unneeded extras distracting them when they look up news on a king kong advertising review or articles about how the country’s businesses are doing.

That being said, a bit of presentation, visual flair, and aesthetic is still very much required, as reading through long news text can be somewhat taxing.

That’s something that Dynamic Business missed when they were setting up their website. Make no mistake, it’s a well-organized, well-made business news site for Aussies looking for information and insight, but there’s a distinct lack of visual flair and design.

The site has the usual amenities expected of any professionally-made website that can be browsed online; header, footer, proper links to the appropriate sites, and all the other things that people expect. As mentioned before, it’s a very functional website; there are no major issues on that front.

The site even has a “Categories” subsection located on the right side of the page, which also follows the browser as the visitor scrolls down. If people are looking for a king kong advertising review article, then it means they always have easy access to navigational options.

The problem with all of this is the lack of visual flair. Granted, a news site doesn’t need fancy design or bright logos, but they do need a logo, a colour scheme, and other small visual elements that constitute their brand. Dynamic Business has none of these things; even the icon for the home page, atop the header, is just simple formatted text.

The useful tools that were mentioned, they’re not separated from each other; no colour or little lines to make the divisions clear. The function on the site is solid, but it could just use some touching up and personality.

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