Web Design Critique: Excellence Coaches and Tours


About Airport Shuttle Services

Airport shuttle services are vehicles particularly buses that are used to service people to and from the airport or to their designated destinations. Shuttle services are economical and convenient for people on a tour or just plainly on a simple trip.

Searchability. When searching for the keywords “airport shuttle services” excellencecoaches.com does not appear on the first page nor in the succeeding pages of the Google search engine results page. But this does not mean though that the website is not on the Internet, according to an article from Google. Google has a dynamic way of determining which web page is listed on the first page of the Google search results which depends on the web page’s relevance to the keywords or phrases being searched.

Usability. The website contains all the relevant information about how people can avail of its airport shuttles services. The menu tabs display pages that entice the user to search for more of its services. All the narratives are well-written with interesting facts and information.

Navigation. The menus are well-arranged horizontally, however, there are no drop down menus under them. The menus will lead the user directly to the links and information about the different services the website is offering to its clients. It is user-friendly and easy to navigate.

Design and layout. The website excellencecoaches.com has a simple design and layout but creates a pleasant look showing the beauty of Port Douglas’ fantastic site full of natural greeneries and clear waters. It is dominated by green colors which represent nature. We can notice that the site does not have a menu that features its fleet of buses which would have made it more complete since the core services of the website are about transport services. Anyhow, the entire webpage has an informative view of the services they offer to their clients.

Contents. The website of Excellence Coaches and Tours which offers airport shuttle services to its clients contains relevant information about the possibility of exploring the remote places in Port Douglas and describes the beauty of nature in the area. The rich vegetation and pristine waters make it inviting to tourists to go and experience the amazing places a tourist must visit.

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