Web Design Critique: Fitzhugh Decorating

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When one hires a decorating company, they expect that the decorators pay great attention to design, and aesthetics. Going by Arthur Fitzhugh Decorating’s website, they know what they’re doing.

Sporting the classic plain white background, with two widgets that stay at the top of the page even as visitors scroll down. The topmost is orange, and has links to the company’s Twitter, as well as company phone number and a link to the quotes page, for easy access. The second widget is the main navigation tool, with links to all of the pages in the site.

Certain pages also have an additional navigation section, one that doesn’t scroll down with the page, to the right of the content. Below this are the contact details of the company; telephone number, mobile number, and address, with an image from Google Maps giving directions to the company’s headquarters. At the bottom of every page is more navigation links as well as contact information; with all the information that’s seen in the other navigation segments. All in all, this abundance in navigation options makes the site easy to navigate through, with options to access quotations and contact details at all times, which is a big help.

As for content, the text is fairly straightforward; descriptive without coming across as superfluous. They say what the company wants to say without overwhelming visitors with gigantic walls of text. Formatting is also well-done, with starting text being a bit bigger than most to give it emphasis, while the normal text is just the right size to be legible without looking like it wastes space.

One thing worth noting, is that the starting text for the Our Services pages tend to be mere edits of a template, which always start with “We at Arthur Fitzhugh Decorating…”. While it’s understandable that the site want to make it clear that they’re a decorating company worth hiring, the fact that they repeat that message in several pages is a bit of an annoyance, all the more noticeable since they’re at the first part of several pages.

The images in the site aren’t too big, and some pages do lack them, but when they do show up, they add some much needed colour to the site, adding a clear, visual representation of what the company can do, which, given their services and their industry, is key. The way they handled these images, these ‘decorations’, show a concern for detail that’s desirable for a decorating company.

All in all, the site is well-designed, well-constructed, with good choice in its use of images, colours, and formatting, though the text might need a bit of work.

Posted in Critique