Web Design Critique: http://www.amor.com/

11-2

There is a range of dating sites on the internet like latin-brides.net and www.amor.com that can be used by Latin men and women who are seeking for love, romance and long term relationships. Most of the Latin women who have joined https://latin-brides.net/ speak Spanish or Portuguese. They usually come from South America, Central America and North America.

First impression

The first thing that will catch the attention of a user is the call to action that is designed to make a conversion. The call to action button easily gets the attention it deserves because it placed in an area that a user will never miss. The piece of content on the landing page is designed to persuade a user to become a member of the dating site and view of the profiles of the members. The way it is designed is a strong one because it immediately tells a user what to do. While the call to action is concise it is not ridiculously short like “Sign up now”.

Navigation

Navigation for the site is approached in a different way. It is common for websites to include a navigation menu at the top of the page. However, the navigation for this site is at the bottom of the page because all the main parts of the website are already present on the landing page. While there is no standard design for navigation, putting it on the top of the page is still the best practice. It is not exactly the norm but navigation design depends on how you expect the user to use the site.

Content

The call to action box is superimposed on top of images of couples. However, if you want to view more profiles, you have to fill up the required fields which is a trick in order to gain conversions. Information provided is concise and simple because the priority is to influence a user to create a profile. Instead of prioritizing what the site can provide to visitors, it puts more importance on what visitors can do on the site. This strategy is effective for users who are in a hurry to find their mate and are not actually looking for information.

 

 

 

 

Posted in Critique