Web Design Critique: https://exeterorthodontics.com

Web Design Critique: https://exeterorthodontics.com

The first thing that you will notice with ExeterOrthodontics.com is its simple design. The focus of web design is information which it wants to share to users.  Any aspects that will distract attention are greatly minimized if not totally eliminated. Choices are very limited so that the user can decide very quickly.

The most relevant elements of the website are the “request appointment” and “contact us today” buttons. Why? Because any user who visits an orthodontist’s website has decided that he wants his teeth fixed through traditional braces or clear aligners. It is very rare for anyone to make the effort to browse through a dental website without any valid reason. “Request appointment” is very visible and cannot be missed by any user.

Content is tailored to a specific user although it doesn’t mean that other users cannot benefit from the information provided in the homepage. Content is broken into bite-size pieces for easy readability. Photographs help break the monotony of text. However, if you do not look closely, you might miss the “text us” buttons. Before and after pictures are very important for the website of orthodontists because it provides users with an idea on how their teeth will look like after treatment.

Highlighting the cheap price of braces and aligners at $3,995 is a good trick to catch the attention of potential patients. It is cheaper than the average price asked by orthodontists in the United States. By explaining why prices are low, it removes all the doubts on the patient’s mind.

Users are lazy. They scan first before they read. When they are scanning, even the tiniest distraction can draw their attention away from what is really important. Because there is less clutter in this website, it maximizes impact. All the other elements that are left complement each other making it easy for information to be understood.

Colour helps in contrast but also infers meaning. When users come across the blue colour, they automatically understand what they need to do or where it will lead them to. White is generously used and contrasts well with blue. The colour theme makes the site look very professional.

 

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