Web Design Critique: https://sratchadahotel.com

Visitors to Bangkok have lots of options when it comes to hotels. One of the most important factors that can affect a decision is location. The convenient location of hotel near Central Rama 9 makes it accessible to shopping venues and other entertainment destinations. It is also a few minutes’ walk away to the BTS System for visitors who want to explore the city of Bangkok and nearby areas.

First impression

The use of aslider in the web pages is quite common among hotel websites. They only differ based on how the web designer chose the images to present what the hotel offers. Sliders give users an idea on what to expect from the hotel and quality images will certainly gain attention. However, what is more eye catching besides the slider is the call to action button that encourages a user to book a room now to enjoy a better price. The call to action button is also consistent throughout the pages to get higher conversions.

Navigation

The most number of guests can be attracted by user-friendly navigation. Complex navigation does not work for hotel websites because users want to find information quickly; otherwise, they will leave the page for the competitor. The labels in the navigation bar allow the user to discover the most desirable pages that contains the information they seek. However, the ultimate goal of the website which is to generate conversions is achieved through the call to action buttons for booking and reservations.

Content

Adequate information regarding the hotel’s offerings is provided for users who want to make a confident decision. Details are carefully explained in sentences that are easy to understand. The website is well organized in a clean and sensible way without distraction and clutter. The colour scheme chosen provides the hotel website with a unified and polished look. The subdued colour scheme makes it easy to read and understand the large amount of content. It is very apparent that the web designer decided to focus more on content than design to achieve better interaction with users. When it comes down to it, users are not really interested on how the pages were designed because they are more interested in content.

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