Web Design Critique: https://www.illustratedmaps.com/

It is very likely that it is your first time to hear about Maria Rabinky and illustrated maps. People are more familiar with traditional paper maps and map apps that are used frequently for navigation purposes. Illustrated maps are pieces of art that elicit an instant feeling of recognition. The hand-drawn maps highlight important landmarks, buildings, streets and the landscape in detail from a favorable vantage point.

The visitor’s attention will be drawn in to the map illustrations featured in the page. The images communicate instantly with the visitor to persuade him to stay longer on the site. The illustrated maps have the power to create an emotional response from the audience because they are not only appealing but interesting. It is not every day that a person comes across illustrated maps and website content manages to explain in detail how the maps are created with skills and creativity. The visitor learns the story behind the illustrated maps including necessary information about artist Maria Rabinky.

The use of white background emphasizes both images and text. It works in harmony with web design and highlights the beauty of the overall design scheme. White is simple but it emphasizes important parts of design like color, images and text. The overall visual aesthetics of the site is very good. The trick of using magnifying glass on the map illustration is very interesting.

Navigation is simple, clear and easy to follow. It is consistent on all pages even on differently sized screens. It uses the common style of being on the top of the page with the right links that will lead the visitor to more information. A visitor who wants to view more examples of illustrated maps can simply click on “portfolio’ to view city maps, campus maps, resort maps and more.

Words used in call to action are precise and clear. After browsing through the site, the visitor has a reason why he should take the necessary action. Visitors immediately understand the words “contact us”, “email us” and “buy prints” the moment they land on the page. Everything is simple and clear which makes call to action very effective.

Posted in E-Commerce, Web Design, Web Design Reviews, Website