Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

Web Design Critique: https://www.illustrationweb.com/sg/styles/maps

First impression

This is a website where you can find artists that can create map illustrations based on your requirements. At the homepage, you will find different examples of illustrated maps from the different artists. When you click on an image, you will be able to peruse a larger size so that you check all the details. It also includes a portfolio of the artist in case you are interested. However, what will easily catch your attention when you arrive at the homepage is the call to action box at the left side that allows you to contact an agent. A little more information in the form of text has the potential to attract users who prefer to make an informed decision based on relevant information and not on the basis of images.

Navigation

The horizontal navigation menu is simple enough to use even for those who are not particularly tech savvy. However, a surprise await you because the other pages are more outstanding compared to the landing page. For example, if you will click on “videos” you will find a video of an artist performing a creative piece for a fashion edition. The landing page will be more exciting and enticing if a high quality video of an artist is highlighted while creating map illustrations. Nevertheless, the video shows the skills and experience of one internationally acclaimed artist. You will know more of the other artists when you click on “about” in the horizontal navigation menu at the top of the page. The social media icons at the bottom of the page are a marketing trick because it allows the website to interact with the user and increase the number of audience.

Content

The landing page may not provide the content you are searching for but it is more than made up for in the other pages. Just click on the links on the navigation menu for more interesting information. Content is organized pretty well and the generous use of white background tends to provide more focus on the images of map illustrations. The images were well chosen carefully to encourage a user to have one for himself.

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