Web Design Critique: Inbound Mantra

web-design-critique-inbound-mantra

Inbound Mantra is a company that specializes in inbound marketing for businesses. The firm is based in India with a website located at www.inboundmantra.com. The homepage shows an animated background image of the world map. The site uses a single accent color for the entire homepage which is orange. It blends well with the simple design and black and white fonts. The homepage highlights testimonials from businesses they have worked with or are still working wit. There is a detailed statistic with the number of campaigns they have created, inbound leads, clients impacted as well as hubspot accounts. A video testimonial is also embedded on the homepage.

Loading time. Loading time is fast for a homepage that contains an animated image background and a video. There is only a few seconds waiting time in between entering the website and waiting for the entire page to load.

Contents. The website contents are strategically placed to make the website look uncluttered and easy to read. Information is highlighted and given proper space. Selected items are displayed on the homepage thus users do not have to scroll down that far in order to scan the entire page.

Font and Size. The font used is simple and the sizing is ideal without having to look closer at the screen to read the text. The orange accent of the website design makes it easier to read the texts and tones down the dark animated image used as background.

Navigation. Users will not have a hard time navigating the page because there are designated buttons they can clock on to get to the right page. The menu option is represented by four horizontal lines which might be missed by some visitors.

Links. Social media icons are hidden unless the user clicks on the arrow down located at the bottom of the Register Now banner. There is another set of icons located at the bottom part of the page.

Overall, the website is easy to navigate. The fonts and sizes used are ideal without straining the users’ eyes. There are important items highlighted on the homepage which is what the users are looking for.

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Posted in E-Commerce, Web Design Reviews