Web Design Critique: Kyle David Group

Web Design Critique: Kyle David Group

For a company of web designers, it’s important that they present themselves properly; that their own site is a well-designed, well-put together project that has the user’s experience at the core of its construction. And, truth be told, it’s doing pretty well.

One of the key principles in designing a site is to make sure that any visitor doesn’t have questions as to what the site is about. Every page greets visitors with the page’s name, as well as its purpose in big, bold, black text, which stands out quite nicely from its white background. The site’s easy to scan, as well, with strategically placed images and videos to help with the endeavor.

Content, appropriately enough, is designed for easy scanning. There’s little not a lot of text to work with, but what is there is informative and helpful enough that it’s not too big of an issue. Images and videos are strewn about the pages, which mean that there’s always something to divert one’s attention to. Some images even sport a grape color filter over them to help them stick out from the rest of the page, without being too distracting. For any images that get the same treatment, white text is used, allowing for easy reading and contrast.

As for overall color scheme, the site sticks to grape as its highlight color, combined with the standard monochrome shades of white, grey, and black. The main menu, which sticks to the top of the page is the same color as the background, with only a grey line separating it from the body. While this can be hard to distinguish from the background at times, the judicious use of visual media and the color grape means it’s distinguishable.

Every page doesn’t take long to load, and is designed more for an easier flow and segmentation. Content that might’ve been walls of text are spread across different pages, maintaining the easy-to-scan, simple, and compact aesthetic. While there might be some issues with loading based on the visitor’s connection, the site itself doesn’t really take long or act up in any way that’s detrimental to the overall experience.

Overall, KDG’s site is pretty much what one would expect a site made by web designers for web designers to look like. Neat, polished, and informative without being bland, it’s an example of what good web design can do for a site.

Posted in Business, Critique, Web Design, Website