Web Design Critique: Robinsons Foundry

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Robinsons Foundry Ltd had its start in Birchington Kent, in the lockup garage of Dennis Robinson, when he decided to start his own motorcycle and automotive company. His son followed suit, and, with him, the company expanded. Now it’s a major dealer of motorcycles in the UK, with lots of listings and offers.

The site is a good example of how big Robinsons Foundry is now. The site’s big and bold, with a straightforward yet visually notable design direction. The header is Robinson’s grey logo is first sight on the site, with only a small black tab for the visitor’s cart and account options preceding it. Despite its size, this tab is pretty noticeable due to its black colour contrasting the white background.

This particular detail is worth noting in the site’s design. The whole aesthetic contrasts black icons and the ever occasional red tab, used to mark chosen options and the news tab near the header. These small splashes of crimson are very noticeable, following the design aesthetic of the site, which uses contrast to direct attention.

In terms of listings, and links to key pages and aspects of the business, they’re made to pop from the white background with large and attractive images. The first thing that comes immediately after the top menu is an image of two Aprilia RSV4 RF‘s; the latest commercially available model. Now, granted this will change based on what the latest special offer is, but the key point is that it’s so big, it’s practically impossible to miss. The image links for services and offers like used bikes are smaller, but no less noticeable.

The use of these images, however, means that the site is fairly taxing when it comes to the network of the visitor, which might be problematic for mobile users, who will likely be seeing the special offer while everything else loads. Another result of the use of images is that it takes a bit of scrolling down to the bottom, though thankfully, all the stuff that’s there can be found closer to the top, save for the newsletter bit.

The images taking up so much real estate can be a problem, but other than that, the site does its job rather well.

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