Web Design Critique: Seek

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When it comes to finding a job, things like online profiles, online King Kong marketing reviews and the like matter. Of course, with a lot to keep track of, it helps to ensure that everything’s properly organized, to make sure that people can easily find companies, and vice versa. Seek.com.au got the message, and did pretty well, with a clean, well-organized site with a professional aesthetic.

The site sports the classic ‘cool blue and white’ color scheme, primarily using navy blue as its secondary color, as shown by the company logo sporting these very colors. For emphasis, brighter shades of blue are used on the text, like with the titles and summaries of reviews. A good look at the King Kong marketing reviews on the site will show that they all have bright blue text to highlight the text. Variations in color exist depending on the subsection, which not only allow for easy reading, but identification; in the case of a visitor accidentally clicking the wrong link, they’ll immediately notice even without looking at the address thanks to the colors.

The standard black text to white background is seen here, and does the job of keeping the site clean rather well.

Where SEEK shines, though, is in its organization. At the top of every page are 4 links to its 4 sub-sites: Jobs, Courses, Businesses for Sale, and Volunteering, letting visitors to the site get to the section that they want to without having to do any scrolling whatsoever. Not everyone needs a job after all; some people are just volunteers or are looking for education.

As mentioned before, the specific sub-sections have their own tertiary colors to help keep them distinct from the others; Jobs sticks to navy blue, Businesses for Sale mixes it up with sky blue, while Courses, and Volunteering set themselves apart by sporting a green, and purple and pink color scheme, respectively.

As for the content itself, it’s all organized into little boxes, keeping things easy to read and understand. Key pieces of information are all sorted out, easy to set apart from the rest. This is made easy by the fact that the site doesn’t rely on particularly verbose content to get its point across; it’s more reliant on a good mix of visual media, bits of text, and good organization to present an appealing environment for people looking for employment or employees.

Overall, it’s a very good effort, with little issues. There really isn’t a lack of content, though a bit of elaboration might be useful, and the main menu doesn’t stick to the top of the browser, forcing people to scroll up if they want to navigate.

 

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