Web Design Critique: Showpiece Commercial Cleaning

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About Showpiece

Showpiece commercial cleaning is a company based in Sydney which was established in 2001. The same family that founded the business is still in charge of one of the top commercial cleaning services in Sydney which shows just how far it has come. Majority of their clients have been with them for a long time but they are looking to book new clients through their website. The business boasts of a one-stop shop service as they can also provide home and office supplies.

Navigation.

  • First time visitors on the site will find it easy to navigate around.
  • There is a pages tab located at the top to easily access the website. When viewed on a smaller screen, it transforms into a hamburger menu.
  • The same links to pages can be found at the bottom of the page so the users do not need to scroll back up.
  • The page is easy to read and understand as a whole.

Usability.

  • As a company offering their services, this purpose is not lost on the website. There are call-to-actions located in every page either as a form or a link to their contact page. All of these are easily spotted because of the bright green colour in contrast with the black and white theme of the site.
  • All links and pages inside the website are working properly with no errors encountered.

Design.

  • The layout is not a copycat of the usual website of companies offering services.
  • It has a professional look to it that conveys to the prospective clients the message that they are reliable and ethical.
  • As you navigate from page to page, there is design consistency as the logo remains on the top followed by a header image. The sidebar either left or right is also their designated place for call-to-action forms.
  • As this is a private website for a business, there are no distracting ads and pop-ups which could be a turn-off to some customers.

Content.

  • The website contains detailed information about the company which is one of the commercial cleaning services in Sydney, what they do and the services they offer.
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