Web Design Critique: South America Tours.au

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South America Tours.au does a lot to tell you what they do, what they offer and what they’re passionate about; their slogan “South America Tours Pty. Ltd, the South American tour specialists” is sort of moot.No need to ask if they handle South America tours; the name says it all, very straightforward, to say the least.

Straightforward is the name of the game for the company’s site. It has a logo of a traveller walking with the aid of their cane, flanked by the contact details based on the location of the visitor to the site, with a link for contacting the site followed by the “Customize Your Trip” button. The button leads to the service that the site brags about so much: customizing your own South America tours, with choices on location, what your dream holiday is like, and your contact details, which is then followed by a long downward scroll filled with nothing but tour highlights, an effective way of appealing to someone who’s clearly interested, at least enough to click the link.

Following that is the banner, with a quaint and welcoming slideshow for visitors; it’s appealing, in an understated kind of way. The first image is a South American woman smiling warmly towards the camera, which has a very humanizing element to the site. It gives that welcoming appeal.

Immediately after that are a list of the most popular tours, with cost, description and length. They tell you what you’ll get when you sign up for a tour with a pretty little thumbnail so you also see what you’ll be getting. Scroll down and you’ll see a list of Tour Ideas, which follows the same format, in case you want to check the other tours you can go on.

Below that is a short introduction to South America Tours Pty Ltd, which tells you who they are and what they do, though, again, the name’s so straightforward it says plenty. The “About Us” bit is more an advertisement, though it’s pretty good, all the same. Then a short introductory video, which does pretty much the same thing.

Now, as we’ve mentioned before, the central point of the site’s advertising is how you can customize your trips for yourself, and, after the site tells you that you’re dealing with the self-described “Boutique South America Travel Specialist”, there’s another link for customising your trip to South America.

After that are some tips for planning your trip; notice how you’re lead to the tips, the additional tidbits and info after the main stuff. That’s the thing, the site ropes you in with the stuff you need to get the tour you want, then gives you additional info on what you want. It’s straightforward, and professional but also welcoming.

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