Web Design Critique: Titan Transline

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First impressions last, as the old saying goes. That’s why it’s important for sites to sell their brand with the home page. Logistics company Titan Transline got that message, though it feels like they took it a bit too far.

The first thing that’ll greet visitors to the site is the striking home page, sporting the brand’s color scheme of black, red, and white, exemplified by the company logo.

Conveniently, this logo also doubles a shortcut to home page, as is standard. The header it’s found in has links to all of the pages on the site, along with contact information for those interested in hiring Titan Transline, as well as any news updates. The fact that it sticks to the top of the browser when scrolling is convenient, but the fact that it doesn’t have a search bar is a pretty glaring oversight.

Said search bar is located at the bottom of every page, which requires a lot of scrolling down, at least for the home page. The content on the way down is well presented and interesting, but that’s still a lot of scrolling down for people who want to look something up from the site.

Content is well-presented, making good use of the site’s color scheme, text formatting, and visual aids like images, animations, videos, and tables to paint a clear picture. It’s all quite informative.  The problem is how it’s distributed.

As mentioned before, if someone wants to search, they have to scroll down to the bottom of every page, which is a bit of a hassle for the home page, which is filled with content. Granted, this isn’t necessarily a bad thing, but some of the content on the home page can be found on other pages, so it seems as if they could’ve just posted links and spared people the trouble of scrolling. Moreover, all that extra content means that the home page takes a bit longer to load.

As for the other pages, they have content that can be seen from the home page, as mentioned before, but they’re not useless, they just feel somewhat redundant. They’re well-organized, informative without being overwhelming, and easy to digest. The lopsidedness of the distribution of content is quite noticeable, though, especially at the Services page, which has an empty body, as all the relevant information for it is spread out between the header and footer.

Overall, Titan Transline has a good site, with good presentation, and solid foundations. They just need to work on distribution and focus; the home page is important, but so is everything else.

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