Web Design Critique: Titan Transline

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Whenever someone thinks of “shipping”, the word “cost” is sure to follow. Titan Transliner is a trucking company whose website accounted for that occurrence, as demonstrated by the fact that the very first word on the main header, above every page, is “Request a Quote. This a point in favor to the site’s design and is a good first impression for a site that has a lot of good points going for it, with some minor hiccups.

Firstly, the site sports a white-red color scheme, with powdered blue areas at the sides, bordering the main body. Red is the color used to emphasize important information, like the company’s contact details, and the link for getting a quote from the company. The red text stands out quite well, though the normal text is just a dark shade of grey, and fairly small, which can be problematic.

That isn’t too much of an issue, due to the site’s moderate verbiage; text is concise, but not lacking, for the most part. It’s short, but plenty informative, though its length (or lack of thereof) can be rather noticeable.

Contrast this with the visual content on the site. Bright images, fancy slideshows, company videos and fancy icons dot the site, which work well when it comes to garnering attention from the site’s visitors. Some of them have caption or text on them, which lets the trucking company inform potential customers of their offerings. While the images and what little text the site have say plenty, a bit more text might be good for the site.

As for navigation, the main header, which contains the aforementioned “Request a Quote” text in bold red font, alongside links to the site’s pages and other company contact information, is designed to always be on top of the browser window. It shrinks down a bit for more browsing space when a visitor scrolls through the page. That being said, there are few links in the main body content itself, other than icons, and there are no navigational shortcuts at the end or the side of the page.

The site takes minimal time when loading, which helps ease on browsers. However, the site lacks an icon for its tabs, which might be an issue for people who like to browse with a lot of tabs open. It’s also a missed chance to show off the company icon.

All in all, the site has a solid foundation, and could just use a bit of extra TLC and some polish.

Posted in Business