Web Design Critique: Tradies

4-3

A company’s website is its online persona; its representative on the space of the internet. If Tradies’ website is any indication, they got the message, sporting a welcoming blue and white colour scheme, with great, welcoming images of family dining in Helensburgh, and a sports bar in Gymea, among other things.

In terms of layout, the site’s pretty well done. A straightforward header, with the company logo and the expected links to all of the site’s pages. Notably, the first link on the header is to the Feedback page, followed by the Community page, then the Corporate page; a layout that speaks a lot about what the site’s message is. Conveniently, the main header is always at the top, even if the visitor to the site keeps scrolling down; allowing constant access to the navigation options it provides.

Following that is the main body, which tends to be punctuated by a relevant image, or a set of relevant images to the page’s topic. These tend to be vibrant, and appealing, which makes a lot of sense; they’re how the company promotes itself. Perks like family dining in Helensburgh, events like marathons, that sort of thing. The images are well chosen, and carefully considered, even taking into the colour scheme of the site into account.

The text feels less like content, and more like compliments to the image. The font is small, and is grey, not black, which can make them a bit hard to notice with the white background and the bright images. There’s a high contrast mode and a higher text option, located on the left side of every page. With both of these options, the text is a great deal easier to see. The images are mostly brightly lit, so they’re also far more noticeable. The content itself tends to be relatively laconic; straightforward and simple, but far too short. A few sentences, and a few paragraphs on every page. They say what needs to be said, and little else, though it could use to be a bit more descriptive.

Navigation is actually fairly convenient, as the site uses a lot of links; a lot of its images and text tend to be complimented by links to other pages. This is, of course, on top of the aforementioned main header following the browser even when scrolling down. There, at the bottom of the page, also lies more information about the company, as well as a text box for signing up for the newsletter, likely to be seen only by people with interest in what Tradies offers.

For the most part, the site is very well done, being convenient to navigate, with appealing visuals and straightforward text. It could use a bit of polishing, however, in order to make it a bit more balanced, in terms of content.

Posted in Business