Web Design Critique: Wheels Motorcycles

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About Wheels Motorcycles

Wheels Motorcycles is a company that sells motorcycle clothing online featuring the top brands in the United Kingdom. The business has been in operation for more than a decade boasting trained staffs that are knowledgeable of the motorcycle products in the market. The company’s website is found at https://shop.wheelsmotorcycles.co.uk/.

The first thing that stands out upon complete loading of the site is that there are a lot of going on but at the same time it does not convey the feeling of overcrowding. The solid white background helped because it toned down everything and highlights all the thumbnails. The website also follows a three-color scheme – black, red and white. Majority of the texts are in black while the prices are all highlighted in red font colour. The call-to-action buttons are also in red. The elements are contrasting in a good way and there is also the similarity that connects almost all of the contents found on the homepage.

Another thing which I loved most about the site is the search bar at the top of the page. This is an element that many e-commerce sites tend to overlook thinking that they should encourage their customers to browse through their product lists. The problem is that if the shop offers hundreds or thousands of products, browsing can take a lot of time. A search bar is necessary for customers who know right away what they want to purchase.

The menu at the top of the page was also well-organized into sub-categories which make it easier for shoppers. There is also a category that separates the products by brand which gathers another thumb up.

With regards to the font and the size, it is easy to read and understand. Navigation around the site is easy as there are links to follow. It is recommended to make the logo another element which takes back the user back to the homepage regardless of where they are exploring on the site. The logo of the company needs to be enlarged as well in order to make the brand more recognizable and hard to forget. Overall, the website of Wheels Motorcycles for motorcycle clothing online is well designed and professional looking.

Posted in Business