Web Design Critique: www.illustratedmaps.com

Web Design Critique: www.illustratedmaps.com

Having an appealing and attractive web design is very important for a map illustrator whose job is to create graphic presentation for clients. It is expected that web design must visually express the brand to gain the attention of visitors. It is typical for visitors to expect more from a website that deals with works of art similar to those that were popular centuries ago.

Creating a first impression is very important because it will build a long term relationship between the visitor and site. It is important for the map illustrator to gain the trust of the audience within seconds because there are also competitors that offer similar services. You will enjoy the time browsing through the site because of the colourful examples of map illustrations.

Content is more than adequate to provide a visitor with the information being sought for. How map illustrations are created is effectively shared to establish brand affinity. The bright and colorful homepage provides the visitor an idea on the creative capabilities of the map illustrator as well as a clear understanding on how he crafts the artworks.

When you point the cursor to an image, a larger version is displayed. This is one of the better tricks in web design because it quickly engages the visitor’s attention. Also, the slider in the landing page adds more emphasis on what the website offers.

A visitor is more confident to browse the other pages because navigation is user friendly and fulfills expectations. Information is provided in appropriate sections for the convenience of visitors. Navigation tells the visitor exactly what to do because it uses sub-navigation that breaks down a specific category into specialized areas. The concise and descriptive labels make it easy for visitors to search the necessary information that will eventually affect their purchase decision.

Website content communicates the proper message to visitors and establishes trust. It influences visitors to choose the service instead of the competitor’s. High quality content not only creates interest; it captures the visitor’s imagination. The map illustrator is able to establish a position as an expert on the industry because the information presented is clear, concise and easy to understand.

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