Web design critique: www.starbrightmontessori.com

Web design critique: www.starbrightmontessori.com

Very often, parents find it pretty difficult to choose a preschool for their child. Every parent wants quality education for their child because of the benefits it will provide throughout the child’s life. At Starbright Montessori, parents are assured that their child’s physical, emotional and cognitive skills will be developed in a favourable environment.

One of the biggest challenges for a web designer is to make sure that the school website stands out from the competition. Web design must be memorable and make a strong impact to the target audience. The website of Starbright Montessori has been designed with simplicity in mind. It seems that the goal of the web designer is to make content easily accessible without any distractions and clutter.

The website has a clean layout without any unnecessary clutter that will distract the user’s attention from information. The space between the lines makes it easier to read text. Readers are guided accordingly to the most important parts of design in a subtle way. Users can get information quickly because pages are not overcrowded with graphics and images. Besides that, simple designs are also easy to update.

It is very noticeable that the homepage does not contain any images. Visitors will only see informative videos below the call to action button. Instead of images on the homepage, pictures are complied in the gallery that can be clicked on from the navigation menu. Navigation is simple and clear enough for a user who wants more information about the school and its features. However, it is easy enough to be more creative in some of the pages because there are some audiences that prefer color and excitement.

Not only does the school sell itself – it also lists down the benefits of preschool programs. Support is provided through the parents testimonials in the YouTube video. Using videos in web design is a good trick because there are users who are too impatient to read text. Starbright Montessori also has a page for school events. This is another way of showcasing what the school offers to students and parents. The website tells a good story which can convince parents to put their children to preschool.

 

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